About
Dor Sela is a global executive with a background in consumer goods and retail/ad tech, having worked at P&G, Reckitt Benckiser, and Carrefour over 15 years before leading global consumer marketing at MasterCard. More recently he has spent about a decade helping scale early-stage companies, focusing on brand building, retail strategy, DTC growth, influencer marketing, and emerging technologies including AI. He currently serves on the boards or advisory boards of several companies and lectures at the Leeds School of Business at CU Boulder.
Invests in
AdTechAI & Machine LearningConsumerDirect to ConsumerRetail Tech
Experience
- SnifAdvisory Board Membercurrent2025 β present
- BubbleAdvisory Boardcurrent2019 β present
- OddballAdvisory Board Membercurrent2025 β present
- JinxAdvisory Board Membercurrent2025 β present
- MoonbowMember of the Board of Advisorscurrent2026 β present
- AugustAdvisory Board Membercurrent2024 β present
- JupiterAdvisory Board Membercurrent2023 β present
- Nimbi SupplyAdvisory Board Membercurrent2025 β present
- SocialLadderAdvisory Board Membercurrent2024 β present
- Joyance PartnersAdvisory Board Membercurrent2023 β present
- University of Colorado BoulderFaculty and Venture Coach at Leeds Business School - CU Bouldercurrent2023 β presentBoulder, Colorado, United States
- We Are SocialStrategic Advisor2023 β 2024
- Trax RetailChief Marketing Officer and head of Strategy2018 β 2023Colorado
- Kahn LucasCEO2015 β 2017NYC
- MasterCardGroup Executive Global Consumer Marketing2013 β 2014
- CarrefourCorporate Products & Offer Director (Member of the Executive Committee)2010 β 2013Paris Area, France
- Reckitt BenckiserGeneral Manager2007 β 2010
- Procter & GambleMarketing Director1998 β 2007
Education
- Tel Aviv UniversityBA, Business & Economics1995 β 1998
- Ostrovski1987 β 1989
Skills & more
FMCG67Strategy84P&L Management38Retail27Product Development21Cross-functional Team Leadership37Global Marketing19Brand Management34Strategic Planning16Customer Insight19Management31Market Analysis7
+12 more
Team BuildingLeadershipAdvertisingMarketing ManagementBrand ArchitectureBrand EquityShopper MarketingEntrepreneurshipStrategic ThinkingAnalysisPOSEmerging MarketsFrom Dor's professional profile.
Same school
Also attended Tel Aviv University323
Matan RoetAssociate at Redpoint VenturesArnon DinurPartner at 83NorthYoram SnirPartner at 83NorthDavid GoldschmidtManaging Director, Head of the Fund at Samsung Catalyst FundAmit ShofarSr. Investment Director at Samsung Catalyst FundRutie AdarInvestments & Innovation Sr. Director, Israel at Samsung Catalyst Fund
+ 317 more
Shared employers
Also worked at Jinx2
Also worked at Joyance Partners29
Jon BrosciousPartner at Mucker CapitalAlexander StoeckelManaging Partner at Joyance PartnersAlice KoInvestment Partner at Joyance PartnersAndrew NealonPartner & CTO at Joyance PartnersBradley WelchManaging Partner at Joyance PartnersCharles C SmithManaging Partner at Joyance Partners
+ 23 more
Also worked at We Are Social1
Colleagues at Joyance Partners
Alexander Stoeckel
Managing Partner at Joyance Partners
Alice Ko
Investment Partner at Joyance Partners
Andrew Nealon
Partner & CTO at Joyance Partners
Anne DeGheest
Mentor Capitalist, Investor & Corporate Advisor at Joyance Partners
Arjun Arora
Investor at Streamlined Ventures
Avi Golan
CEO at Oosto at Joyance Partners
Bradley Welch
Managing Partner at Joyance Partners
Charles C Smith
Managing Partner at Joyance Partners
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