About
Dor Sela is a global executive with a background in consumer goods and retail/ad tech, having worked at P&G, Reckitt Benckiser, and Carrefour over 15 years before leading global consumer marketing at MasterCard. More recently he has spent about a decade helping scale early-stage companies, focusing on brand building, retail strategy, DTC growth, influencer marketing, and emerging technologies including AI. He currently serves on the boards or advisory boards of several companies and lectures at the Leeds School of Business at CU Boulder.
Invests in
AdTechAI & Machine LearningConsumerDirect to ConsumerRetail Tech
Experience
- SnifAdvisory Board Membercurrent2025 β present
- BubbleAdvisory Boardcurrent2019 β present
- OddballAdvisory Board Membercurrent2025 β present
- JinxAdvisory Board Membercurrent2025 β present
- MoonbowMember of the Board of Advisorscurrent2026 β present
- AugustAdvisory Board Membercurrent2024 β present
- JupiterAdvisory Board Membercurrent2023 β present
- Nimbi SupplyAdvisory Board Membercurrent2025 β present
- SocialLadderAdvisory Board Membercurrent2024 β present
- Joyance PartnersAdvisory Board Membercurrent2023 β present
- University of Colorado BoulderFaculty and Venture Coach at Leeds Business School - CU Bouldercurrent2023 β presentBoulder, Colorado, United States
- We Are SocialStrategic Advisor2023 β 2024
- Trax RetailChief Marketing Officer and head of Strategy2018 β 2023Colorado
- Kahn LucasCEO2015 β 2017NYC
- MasterCardGroup Executive Global Consumer Marketing2013 β 2014
- CarrefourCorporate Products & Offer Director (Member of the Executive Committee)2010 β 2013Paris Area, France
- Reckitt BenckiserGeneral Manager2007 β 2010
- Procter & GambleMarketing Director1998 β 2007
Skills & more
FMCG67Strategy84P&L Management38Retail27Product Development21Cross-functional Team Leadership37Global Marketing19Brand Management34Strategic Planning16Customer Insight19Management31Market Analysis7
+12 more
Team BuildingLeadershipAdvertisingMarketing ManagementBrand ArchitectureBrand EquityShopper MarketingEntrepreneurshipStrategic ThinkingAnalysisPOSEmerging MarketsFrom Dor's professional profile.
Colleagues at Joyance Partners
Alexander Stoeckel
Managing Partner at Joyance Partners
Alice Ko
Investment Partner at Joyance Partners
Andrew Nealon
Partner & CTO at Joyance Partners
Anne DeGheest
Mentor Capitalist, Investor & Corporate Advisor at Joyance Partners
Arjun Arora
Investor at Streamlined Ventures
Avi Golan
CEO at Oosto at Joyance Partners
Bradley Welch
Managing Partner at Joyance Partners
Charles C Smith
Managing Partner at Joyance Partners
Frequently asked questions
- Who is Dor Sela?
- Dor Sela is a global executive with a background in consumer goods and retail/ad tech, having worked at P&G, Reckitt Benckiser, and Carrefour over 15 years before leading global consumer marketing at MasterCard. More recently he has spent about a decade helping scale early-stage companies, focusing on brand building, retail strategy, DTC growth, influencer marketing, and emerging technologies including AI. He currently serves on the boards or advisory boards of several companies and lectures at the Leeds School of Business at CU Boulder.
- Where does Dor Sela work?
- Dor Sela is Growth Strategist at Joyance Partners.
- What does Dor Sela invest in?
- Dor Sela invests in AdTech, AI & Machine Learning, Consumer, Direct to Consumer, Retail Tech.
- Where did Dor Sela go to school?
- Dor Sela studied at Tel Aviv University (BA, Business & Economics); Ostrovski.
Same school
Also attended Tel Aviv University412
Matan RoetAssociate at Redpoint VenturesArnon DinurPartner at 83NorthYoram SnirPartner at 83NorthRaz MaysharSenior Manager at Qualcomm VenturesDavid GoldschmidtManaging Director, Head of the Fund at Samsung Catalyst FundAmit ShofarSr. Investment Director at Samsung Catalyst Fund
+ 406 more
Shared employers
Also worked at Jinx2
Also worked at We Are Social1
Also worked at Trax Retail4
Also worked at MasterCard45
Priscilla RussoAssociate at Redpoint VenturesKevin BernalSenior Associate at Mighty CapitalHugo SilvaPartner at Pi LabsOluwatofunmi IdowuVenture Analyst at LoftyInc CapitalAxel CatelandCEO at Spendesk Financial Services at PICUS CAPITALKilian ThalhammerManaging Director, Head of Merchant Solutions at Deutsche Bank at PICUS CAPITAL
+ 39 more
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