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Goodwell Investments

Impact investor

Amsterdam · Seed–Late Stage · 18 people tracked

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Investment thesis

Goodwell Investments operates on the principle of 'doing well by doing good,' seeking both market-rate financial returns and lasting social impact. It backs locally led, scalable companies that provide basic goods and services to un(der)served, low-income communities, aiming to build inclusive economies. Investments concentrate on high-impact sectors including financial services, agriculture, and mobility and logistics, and are guided by principles of gender inclusivity and sustainability. Investments are led by local experts based in the firm's African offices, supported operationally from the Netherlands, offering portfolio companies local market insight, long runways with follow-on rounds, and access to co-investors and a global network.

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Late Stage
Check
$10K – $1M
HQ
Amsterdam, NL
Leads rounds
Leads
Instruments
Equity
Founded
2006
Tracked investments
39

Team · 18 people

from the firm's website
Neo Maruatona Ratau· Associate Partnerin
Hiram Githuku· Senior Investment Managerin
Anthony Wainaina· Investment Associatein
Noeleen Maluleke· Administration and Office Managerin
Sarah Rukunga· Investment, Impact and ESG Analystin
Tayana Madiro· Investment, Impact & ESG Analystin

What they invest in

from 26 of 39 portfolio companies

Fintech ×16Impact & Social Good ×10AgTech ×7FoodTech ×5SaaS ×4B2B Marketplaces ×3Cleantech ×3Logistics & Supply Chain ×3

HQs:India×6Nigeria×5Ghana×2United States×2South Africa×2Kenya×1

Investments · 39 tracked

founders shown can be your intro path

By year:2025 · 12023 · 12018 · 12015 · 14 dated

Agent Banking Company
Agentbanking.Coagentbanking.co.ug

Agent Banking Company operates financial services platforms in Uganda, offering mobile banking, an agent network of over 22,000 agents, merchant and online payments, card issuing/acquiring, and open APIs.

FintechSaaS

Arohanarohan.inin𝕏

Arohan Financial Services Limited is an India-based financial services company preparing for an initial public offering of equity shares on the BSE and NSE.

Fintech

Co-investorsAavishkaar Venture Management Services Private Limited

Baobabbaobab.com
Basixindiabasixindia.comin𝕏

BASIX is a livelihood promotion institution that offers inclusive financial services, agricultural and business development services, and institutional development services to rural poor households, particularly women, in India.

AgTechFintechImpact & Social Good

Belstarbelstar.in

Belstar is a microfinance institution founded in 2008 that provides small-amount credit and other financial services to low-income families in rural, semi-urban, and urban areas, primarily through women's self-help and joint liability groups.

FintechImpact & Social Good

Chicoa Fish Farmchicoa.fish

Chicoa operates an aquaculture business on Lake Cahora Bassa in Mozambique, farming tilapia as a low-cost, nutritious protein source.

AgTechFoodTechImpact & Social Good

Co-investorsAqua Spark

Complete Farmercompletefarmer.comin𝕏Oct 2023

Complete Farmer operates a data-driven platform connecting farmers, buyers, and input vendors across African agriculture, with products for farm management (CF Grower), produce sourcing (CF Buyer), and an input marketplace (CF Storefront).

AgTechB2B MarketplacesFoodTechSan Francisco, GH

Desmond Okpoti Koney(Executive Officer, Director)Desmond Koney(Executive Officer, Director)

BoardAshwin Ravichandran(Director)Francis Owusu(Director)

Co-investorsAlitheia CapitalCeniarthIngressive CapitalNewtown PartnersSahel CapitalVestedWorld

Copia Globalcopiaglobal.comOct 2015

Tiburon, US

Tracey Turner(Executive Officer, Director)Crispin Murira(Executive Officer)

BoardJames Sorenson(Director)Saskia van der Mast(Director)Peter van As(Director)Gerald Held(Director)

Co-investorsDCVC (Data Collective)Endeavor CatalystEnza CapitalPerivoli Innovations

Credit Access Grameencreditaccessgrameen.inin𝕏

CreditAccess Grameen is a microfinance institution offering loan products to low-income customers for income generation, health care, education, home improvement, water, and sanitation needs.

FintechImpact & Social Good

Co-investorsCreation Investments Capital Management

EA Foodseafoods.com
Electronicpayelectronicpay.in
Equitasbankequitasbank.com
Gnbankgnbank.net
Good Nature Agrogoodnatureagro.comin𝕏

Good Nature Agro is an agriculture company operating in Zambia, working with legume farmers.

AgTechImpact & Social GoodLusaka, ZM

Co-investorsCeniarthFINCA VenturesGlobal Partnerships

Haul247haul247.coin𝕏

Haul247 is a logistics technology platform that connects freight movement, warehousing/storage, and supply chain visibility for businesses.

B2B MarketplacesLogistics & Supply ChainSaaSLagos, NG

Sehinde AfolayanAkindele PhillipsTobi Obasa

Co-investorsAlitheia Capital

Hinckley
Hinckley Recyclinghinckley-recycling.comin

Hinckley Recycling operates recycling centers and offices across Nigeria and other West and North African countries, providing recycling services from multiple locations.

Circular EconomyCleantechClimate TechLagos, NG

Co-investorsAlitheia Capital

Inclusivity Solutionsinclusivitysolutions.comin

Inclusivity Solutions is a B2B2C insurtech offering embedded insurance products through its digital insurance platform ASPin, with Open APIs and actuarial and analytics services for banks, insurers, MFIs, telcos and fintechs.

FintechImpact & Social GoodInsurTech

Mainstreetmfbmainstreetmfb.comin𝕏

Mainstreet Microfinance Bank Limited offers microfinance banking products including personal and business loans and Naira-denominated debt investment notes for individual and corporate customers.

Fintech

Maxmax.ngin𝕏

MAX operates a transportation platform in Africa that provides vehicles, financing, insurance, and driver training to transport operators and micro-entrepreneurs, and offers ride services to passengers.

CleantechLogistics & Supply ChainMobility & Transportation

Co-investorsAlitheia CapitalBreakthrough Energy VenturesOlive Tree CapitalShell FoundationWaarde CapitalNovastar Ventures

Musoni
Musonisystemmusonisystem.comin𝕏

Musoni provides a cloud-based core banking platform for microfinance institutions and other financial organisations worldwide, offering modules for clients, loans, savings, accounting, mobile money integration, and a digital field application for loan officers.

Cloud ComputingFintechSaaS

Nwabiagyaruralbanknwabiagyaruralbank.org

Nwabiagya Rural Bank is a community bank offering financial services including savings, current, corporate and susu accounts, investment products, loans, and payment services such as mobile money, E-Zwich, and Western Union.

Fintech

Omniretailomniretail.africainApr 2025

OmniRetail operates a network-based B2B platform connecting manufacturers, distributors, and retailers across Africa's informal and formal trade sectors.

B2B MarketplacesFintechLogistics & Supply Chain

Co-investorsShell FoundationVentures PlatformAlitheia CapitalAruwa CapitalNorfund

Onafriqonafriq.comin𝕏

Onafriq operates a pan-African payments network ("Network of Networks") that connects mobile wallets, bank accounts, and cross-border corridors, providing interoperability for digital payment partners.

Fintech

Co-investorsCommerzVenturesEndeavor Catalyst

Oradianoradian.comin𝕏

Oradian provides an API-first, AI-native core banking platform with a programmable core, open data access, and an extension framework for launching deposit, lending, and card products.

AI & Machine LearningFintechSaaS

Antonio Separovic(Founder)in

Co-investorsAlitheia CapitalCRE Venture CapitalSBI Ventures Europe GmbHCredo VenturesMiddleton EnterprisesPlayfair Capital

Origen Fresh
Origenfreshafricaorigenfreshafrica.com

Origen Fresh produces vegetable oils and essential oils from conventional, organic, and fair-trade supply chains in East Africa, serving the cosmetic, pharmaceutical, and food industries.

AgTechFoodTechImpact & Social GoodNairobi, KE

Pagamypaga.comin𝕏

Paga is a financial technology company offering multi-currency payment and banking services for individuals and businesses.

FintechLagos, NG

Tayo Oviosu(Founder)in

Co-investorsAlitheia CapitalEndeavor CatalystOssian CapitalDraper Associates

Sharemicrofinsharemicrofin.com

SHARE Microfin Limited is a microfinance institution providing financial and support services to un/underserved and poor populations in India, particularly women.

FintechImpact & Social Good

SOUK Farms
Souk Igsouk-ig.comin𝕏

A grower and exporter of fresh fruits and vegetables operating over 200 hectares of farmland across Rwanda.

AgTechFoodTech

Sparkmetersparkmeter.ioJun 2018

SparkMeter provides metering and low-voltage transformer-sensing hardware combined with software for billing, payments, prepaid metering, customer and asset management, and grid management.

CleantechEnergyHardwareWashington, US

Daniel Schnitzer(Executive Officer, Director)

BoardDaniel Goldman(Director)inBunmi Adekore(Director)Tokunboh Ishmael(Director)inRaymond Jay Dunn(Director)Allison Archambault(Director)

Co-investorsAlitheia CapitalBreakthrough Energy VenturesCapria VenturesEndgame CapitalLateral CapitalClean Energy Ventures

Sphm.Cosphm.co.in

Swarna Pragati Housing Microfinance Pvt.

Fintech

Suryodaybanksuryodaybank.com

Co-investorsEvolvence India Fund

Tomato Jostomatojos.netin𝕏

Tomato Jos produces tomato paste made from tomatoes grown locally in Nigeria, working with smallholder farmers and operating a processing factory in Kaduna State.

AgTechFoodTechImpact & Social GoodCambridge, NG

Co-investorsAlitheia CapitalVestedWorld

Utkarshutkarsh.bank
Womensworldbankingwomensworldbanking.orgin𝕏

Women's World Banking is a non-profit organization that advances women's economic empowerment by expanding access to financial inclusion across emerging markets in South Asia, Southeast Asia, and Africa.

FintechImpact & Social Good

Mary Ellen Iskenderian(President & CEO)

Co-investorsBlue Haven InitiativeEmfarsis

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Goodwell Investments made?
Goodwell Investments has 10 tracked investments, including 1 dated in the last 24 months.
What stage does Goodwell Investments invest at?
Goodwell Investments invests at the Seed, Series A, Series B, Growth, Late Stage stages.
What is Goodwell Investments's typical check size?
Goodwell Investments typically writes checks of $10K – $1M.
What sectors does Goodwell Investments focus on?
Goodwell Investments focuses on AgTech, Circular Economy, Fintech, FoodTech, Impact & Social Good, Logistics & Supply Chain, Mobility & Transportation.
Where is Goodwell Investments located?
Goodwell Investments is headquartered in Amsterdam, NL.
Does Goodwell Investments lead rounds?
Yes, Goodwell Investments leads investment rounds.
Who does Goodwell Investments co-invest with?
Goodwell Investments most often shares deals with Alitheia Capital, Ceniarth, Global Partnerships, among 7 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Els Boerhof of Goodwell Investments discusses how closing deals can be a challenge in Africa

Total Asset · Els Boerhof

Get to know Wedgehut Ltd, a Kenyan potato processor adding value to local potatoes.

Goodwell Investments BV

Get to know eWAKA, a Kenyan electric mobility company transforming last-mile logistics

Goodwell Investments BV

Get to know Organic Fields, producer of Hygrow Organic Fertilizer, a bio-fertilizer in Kenya

Goodwell Investments BV

Inside SOUK Farms

Goodwell Investments BV

Portfolio company interviews: EA Foods

Goodwell Investments BV

Images

Goodwell Investments photoGoodwell Investments photo

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