🦊/Investors

Goodwell Investments

Impact investor

Amsterdam · Seed–Late Stage · 18 people tracked

Find your way into Goodwell Investments

935 people in our graph share verified history with the Goodwell Investments team — schools, employers, funds. One of them is your warm intro.

Patrick Claessenunlockedknows Els Boerhof · together at Tilburg University (overlapped)
×3knows the team · via Ribbit Capital
×2knows the team · via Intertrust Group
knows the team · via Deutsche Bank
knows the team · via University of Cape Town
knows the team · via Alter Domus
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Investment thesis

Goodwell Investments operates on the principle of 'doing well by doing good,' seeking both market-rate financial returns and lasting social impact. It backs locally led, scalable companies that provide basic goods and services to un(der)served, low-income communities, aiming to build inclusive economies. Investments concentrate on high-impact sectors including financial services, agriculture, and mobility and logistics, and are guided by principles of gender inclusivity and sustainability. Investments are led by local experts based in the firm's African offices, supported operationally from the Netherlands, offering portfolio companies local market insight, long runways with follow-on rounds, and access to co-investors and a global network.

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Late Stage
Check
$10K – $1M
HQ
Amsterdam, NL
Leads rounds
Leads
Instruments
Equity
Founded
2006
Tracked investments
41

Team · 18 people

from the firm's website
Anthony Wainaina· Investment Associatein
Noeleen Maluleke· Administration and Office Managerin
Sarah Rukunga· Investment, Impact and ESG Analystin
Tayana Madiro· Investment, Impact & ESG Analystin

What they invest in

from 28 of 41 portfolio companies

Fintech ×18Impact & Social Good ×12AgTech ×7B2B Marketplaces ×6FoodTech ×6SaaS ×5Logistics & Supply Chain ×4Cleantech ×3

HQs:India×6Nigeria×6United States×4Ghana×2South Africa×2Croatia×1

Investments · 41 tracked

founders shown can be your intro path

By year:2025 · 12023 · 32021 · 12020 · 22018 · 12015 · 19 dated

Agentbanking.Coagentbanking.co.ug

Agent Banking Company provides scalable financial services platforms to Ugandan banks, microfinance institutions, and fintechs, enabling mobile, agent, merchant, and online payments along with open API integration.

Cloud ComputingFintechSaaSKampala, UG

Arohanarohan.inin𝕏

Arohan Financial Services Limited is an India-based financial services company preparing for an initial public offering of equity shares on the BSE and NSE.

Fintech

Co-investorsAavishkaar Venture Management Services Private Limited

Basixindiabasixindia.comin𝕏

Sub-K IMPACT Solutions Ltd is a digital financial intermediary offering last-mile banking and financial services to underserved populations across India, facilitating credit, savings, payments, and insurance through partnerships with financial institutions.

AgTechFintechImpact & Social GoodHyderabad, IN

Devarakonda Sattaiah(Managing Director & CEO)Mahesh Kanumury(Chairman and Director)Sasidhar N Thumuluri(CEO & Managing Director)Vijay Mahajan

Co-investorsAccion

Belstarbelstar.in

Belstar provides microfinance and lending services to women entrepreneurs and low-income families in India, offering loans through a Self Help Group model for business, consumption, education, and festival expenses.

FintechImpact & Social Good

Beyonicbeyonic.comin𝕏Nov 2021

Beyonic (operating as Onafriq) is a payment infrastructure platform that enables digital payment access across Africa and the diaspora through a network of banks, mobile wallets, and financial institutions.

B2B MarketplacesEnterprise SoftwareFintechKampala, US

DANIEL KLEINBAUM(Executive Officer, Director)LUKE KYOHERE(Executive Officer, Director)in

BoardJAMES EBERHARD(Director)inMICHAEL S. CALKIN(Director)

Co-investorsTechstarsCommerzVenturesEndeavor CatalystLUN Partners Group

Chicoa Fish Farmchicoa.fishNov 2020

Chicoa is a tilapia aquaculture farm operating in Southern Africa, providing farmed fish products.

AgTechFoodTechImpact & Social GoodCahora Bassa, MZ

GerryDamien

Co-investorsAqua Spark

Complete Farmercompletefarmer.comin𝕏Oct 2023 · $10.4M

Complete Farmer operates a data-driven platform connecting farmers, buyers, and input vendors across African agriculture, with products for farm management (CF Grower), produce sourcing (CF Buyer), and an input marketplace (CF Storefront).

AgTechB2B MarketplacesFoodTechSan Francisco, GH

Desmond Koney(Executive Officer, Director)in

BoardAshwin Ravichandran(Director)Francis Owusu(Director)

Co-investorsAlitheia CapitalCeniarthIngressive CapitalNewtown PartnersSahel CapitalVestedWorld+3 more

Copia Globalcopiaglobal.cominOct 2015 · $50M

Tiburon, US

Tracey Turner(Executive Officer, Director)Crispin Murira(Executive Officer)

BoardJames Sorenson(Director)Saskia van der Mast(Director)Peter van As(Director)Gerald Held(Director)

Co-investorsDCVC (Data Collective)Endeavor CatalystEnza CapitalKoa LabsPerivoli Innovations

Credit Access Grameencreditaccessgrameen.inin𝕏

CreditAccess Grameen is a microfinance institution offering loan products to low-income customers for income generation, health care, education, home improvement, water, and sanitation needs.

FintechImpact & Social Good

Co-investorsCreation Investments Capital Management

Good Nature Agrogoodnatureagro.comin𝕏Oct 2020

Goodnature Agro works with smallholder farmers to grow legume seed and commodities, providing training, input loans, and a guaranteed market for their produce.

AgTechFoodTechImpact & Social GoodLusaka, ZM

Co-investorsCeniarthFINCA VenturesGlobal Partnerships

Haul247haul247.coin𝕏Jun 2023 · $3M

Haul247 is a logistics technology platform that connects freight movement, warehousing/storage, and supply chain visibility for businesses.

B2B MarketplacesLogistics & Supply ChainSaaSLagos, NG

Sehinde AfolayaninAkindele PhillipsinTobi Obasain

Co-investorsAlitheia Capital

Hinckley Recyclinghinckley-recycling.comin

Hinckley Recycling operates recycling centers and offices across Nigeria and other West and North African countries, providing recycling services from multiple locations.

Circular EconomyCleantechClimate TechLagos, NG

Co-investorsAlitheia Capital

Inclusivity Solutionsinclusivitysolutions.cominNov 2023 · $1.5M

Inclusivity Solutions builds innovative business models and risk management solutions, with a focus on improving access to insurance products in emerging markets.

Digital HealthFintechImpact & Social GoodInsurTechSouth Africa, ZA

Indira Gopalakrishna(Chief Executive Officer)in

Mainstreetmfbmainstreetmfb.comin𝕏

A financial services provider offering fixed deposit products with competitive interest rates to individuals and businesses seeking passive income.

FintechLagos, NG

Adegbami, Adegoke Elijah(Managing Director/CEO)

Maxmax.ngin𝕏

MAX is a mobility fintech platform that provides financial services, vehicle ownership solutions, and support services to informal transport operators across Africa.

B2B MarketplacesCleantechClimate TechFintechLogistics & Supply ChainMobility & TransportationLagos, NG

Co-investorsAlitheia CapitalBreakthrough Energy VenturesOlive Tree CapitalShell FoundationWaarde CapitalNovastar Ventures

Musonisystemmusonisystem.comin𝕏

Musoni provides a core banking platform for microfinance institutions and related financial organizations to digitalize operations and serve unbanked populations globally.

Cloud ComputingFintechSaaSNetherlands, NL

Nwabiagyaruralbanknwabiagyaruralbank.org

Nwabiagya Community Bank PLC is a financial services institution operating in Ghana that provides banking, credit, and microfinance services to community members.

Fintech

Helen Adjei Yankey(Chief Executive Officer)Edward Yeboah(Deputy Chief Executive Officer)

Omniretailomniretail.africainApr 2025

OmniHub is a distribution management platform for product distributors in Africa that connects them with retailers through a unified ordering and visibility system.

AI & Machine LearningB2B MarketplacesE-commerceEnterprise SoftwareFintechLogistics & Supply ChainRetail TechSaaSJohannesburg, ZA

Deepankar Rustagi(Founder)in

Co-investorsShell FoundationVentures PlatformAlitheia CapitalAruwa CapitalNorfund

Onafriqonafriq.comin𝕏

Onafriq is a pan-African payments company that enables cross-border and domestic digital payments by connecting mobile money users, bank accounts, money transfer operators, and enterprises.

B2B MarketplacesFintechMauritius, MU

Dare Okoudjou(Founder & CEO)in

Co-investorsCommerzVenturesEndeavor Catalyst

Oradianoradian.comin𝕏

Oradian provides a core banking platform with an AI-native authoring and controlled extension framework that lets banks and lenders design, price, and launch deposit, lending, and card products in natural language.

AI & Machine LearningEnterprise SoftwareFintechSaaSZagreb, HR

Antonio Separovic(Founder)in

Co-investorsAlitheia CapitalCRE Venture CapitalSBI Ventures Europe GmbHCredo VenturesMiddleton EnterprisesPlayfair Capital

Origenfreshafricaorigenfreshafrica.com

Origen Fresh produces vegetable oils and essential oils sourced from supply chains across East Africa, with emphasis on fair-trade and organic sourcing from smallholder farmers.

AgTechFoodTechImpact & Social GoodNairobi, KE

Pagamypaga.comin𝕏

Paga is a financial technology company offering multi-currency payment and banking services for individuals and businesses.

FintechLagos, NG

Tayo Oviosu(Founder)in

Co-investorsAlitheia CapitalEndeavor CatalystOssian CapitalDraper Associates

Sendysendy.aiin

Sendy provides a freight and delivery transport service in Korea, connecting customers with drivers for moving goods and household items.

Logistics & Supply ChainMarketplacesMobility & TransportationBusan, KR

Co-investorsLotte VenturesWe VenturesBNK Venture CapitalCoolidge Corner InvestmentShinhan Asset Management

Sharemicrofinsharemicrofin.com

SHARE Microfin Limited is a microfinance institution providing financial and support services to un/underserved and poor populations in India, particularly women.

FintechImpact & Social Good

Souk Igsouk-ig.comin𝕏

SOUK operates in the horticultural sector, though the specific nature of its business activities is not detailed on this page.

AgTechFoodTechImpact & Social GoodRwanda, RW

Sparkmetersparkmeter.ioJun 2018

SparkMeter provides metering and low-voltage transformer-sensing hardware combined with software for billing, payments, prepaid metering, customer and asset management, and grid management.

CleantechEnergyHardwareWashington, US

Daniel Schnitzer(Executive Officer, Director)in

BoardDaniel Goldman(Director)inBunmi Adekore(Director)Tokunboh Ishmael(Director)inRaymond Jay Dunn(Director)Allison Archambault(Director)

Co-investorsAlitheia CapitalBreakthrough Energy VenturesCapria VenturesEndgame CapitalLateral CapitalClean Energy Ventures

Sphm.Cosphm.co.in

SPHM is a housing finance company regulated by the National Housing Bank that provides micro-mortgage loans to low-income families in rural India for new construction and home renovation.

FintechImpact & Social GoodNagpur, IN

Prashant(CEO)

Co-investorsOmidyar Network

Tomato Jostomatojos.netin𝕏

Tomato Jos operates an integrated farming and processing operation in Nigeria that grows tomatoes and produces tomato paste at a facility in Kaduna State, serving the domestic market by replacing imported tomato products.

Advanced ManufacturingAgTechConsumerFoodTechImpact & Social GoodCambridge, NG

Mira Mehta(CEO/MD)inArt Cardoso(Chief Operating Officer)in

BoardKaran Chopra(Director)Jeffrey Stein(Director)Mobola Onibonoje(Director)Fernando Arthur Cardosa(Director)

Co-investorsAlitheia CapitalVestedWorld

Womensworldbankingwomensworldbanking.orgin𝕏

Women's World Banking Asset Management invests approximately $115M in inclusive financial institutions across emerging markets to enable women's economic empowerment.

FintechImpact & Social GoodNew York, US

Michaela WalshinEsther OclooEla BhattMary OkeloinMary Ellen Iskenderian(President & CEO)in

Co-investorsFranklin TempletonBlue Haven InitiativeEmfarsis

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Agent Banking CompanyBaobabEA FoodsElectronicpayEquitasbankGnbankHinckleyMusoniOrigen FreshSOUK FarmsSuryodaybankUtkarsh

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Goodwell Investments made?
Goodwell Investments has 41 tracked investments, including 1 dated in the last 24 months.
What stage does Goodwell Investments invest at?
Goodwell Investments invests at the Seed, Series A, Series B, Growth, Late Stage stages.
What is Goodwell Investments's typical check size?
Goodwell Investments typically writes checks of $10K – $1M.
What sectors does Goodwell Investments focus on?
Goodwell Investments focuses on AgTech, Circular Economy, Fintech, FoodTech, Impact & Social Good, Logistics & Supply Chain, Mobility & Transportation.
Where is Goodwell Investments located?
Goodwell Investments is headquartered in Amsterdam, NL.
Does Goodwell Investments lead rounds?
Yes, Goodwell Investments leads investment rounds.
Who does Goodwell Investments co-invest with?
Goodwell Investments most often shares deals with Alitheia Capital, Ceniarth, Endeavor Catalyst, among 17 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Els Boerhof of Goodwell Investments discusses how closing deals can be a challenge in Africa

Total Asset · Els Boerhof

Get to know Wedgehut Ltd, a Kenyan potato processor adding value to local potatoes.

Goodwell Investments BV

Get to know eWAKA, a Kenyan electric mobility company transforming last-mile logistics

Goodwell Investments BV

Get to know Organic Fields, producer of Hygrow Organic Fertilizer, a bio-fertilizer in Kenya

Goodwell Investments BV

Inside SOUK Farms

Goodwell Investments BV

Portfolio company interviews: EA Foods

Goodwell Investments BV

Images

Goodwell Investments photoGoodwell Investments photo

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