Who founded Omniretail?

Omniretail was founded by Deepankar Rustagi.

Who are Omniretail's investors?

Omniretail's investors include Goodwell Investments, Shell Foundation, Ventures Platform, Alitheia Capital, Aruwa Capital, Norfund.

Where is Omniretail headquartered?

Omniretail is headquartered in Johannesburg, ZA.

Omniretail

Johannesburg, ZA · 901 employees on LinkedIn · 8 known investors

Find your way into Omniretail

1,109 people in our graph share verified history with the Omniretail team — schools, employers, funds. One of them is your warm intro.

Alex Chachavaunlockedknows Deepankar Rustagi · together at YPO (overlapped)

×9knows the team · via Stanford University Graduate School of Business

knows the team · via YPO

knows the team · via University of California, Berkeley, Haas School of Business

OmniHub is a distribution management platform for product distributors in Africa that connects them with retailers through a unified ordering and visibility system. The platform provides credit support, inventory management, and operational tools to help distributors scale their reach across retailer networks.

AI & Machine Learning B2B Marketplaces E-commerce Enterprise Software Fintech Logistics & Supply Chain Retail Tech SaaS

Founders & leadership

Deepankar Rustagi inFounder & CEODeepankar Rustagi is founder and CEO of OmniRetail Technology Limited, a distribution management platform serving retailers and distributors across Africa. He has worked in the Nigerian FMCG and technology sectors and previously launched V Connect.

Investors · 8

Goodwell InvestmentsAmsterdam · $10K – $1M

Shell FoundationLondon

Ventures PlatformAbuja · $50K – $1M

Alitheia CapitalreportedLagos · $1M – $8M

Aruwa CapitalreportedLagos

NorfundreportedOslo · $5M – $50M

Also in the syndicate · 2

Flour Mills of NigeriaTimon Capitallead

Funding

SEC filings, press & company announcements

Undisclosed amountSeries AApr 2025
Norfund (lead), Timon Capital (lead), Alitheia Capital, Aruwa Capital, Flour Mills of Nigeria, Goodwell Investments, Ventures Platform
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 5

by search overlap

Omni6 shared keywordsOmni is an AI-powered analytics platform built around a semantic layer that lets business users ask questions and get fast, governed answers about their data. It serves data teams and business users seeking to balance query speed with data governance.

Jetlore6 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.

Lightspeed5 shared keywordsLightspeed provides a point-of-sale and payments platform that lets retail and hospitality businesses sell in person, online, and on social channels from one connected system. It offers inventory management, integrations, embedded funding, and B2B wholesale ordering for merchants across more than 100 countries.

Yellow5 shared keywordsYellow.ai is an agentic AI platform for customer service automation that uses multi-LLM architecture and conversational data to help enterprises reduce operational costs and improve customer interactions. The platform serves global enterprises seeking to automate customer service operations.

Wix5 shared keywordsWix is a website builder and domain registrar that enables users to create professional websites and online presence. The platform serves businesses, creators, agencies, and enterprises with design tools, business management features, and AI-powered capabilities.

Companies competing with Omniretail for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

OmniRetail shakes up Africa's B2B e-commerce market with $20M Series A | TechCrunchtechcrunch.com · Apr 2025

Frequently asked questions

What does Omniretail do?: OmniHub is a distribution management platform for product distributors in Africa that connects them with retailers through a unified ordering and visibility system. The platform provides credit support, inventory management, and operational tools to help distributors scale their reach across retailer networks.
Who founded Omniretail?: Omniretail was founded by Deepankar Rustagi.
Who are Omniretail's investors?: Omniretail's investors include Goodwell Investments, Shell Foundation, Ventures Platform, Alitheia Capital, Aruwa Capital, Norfund.
Where is Omniretail headquartered?: Omniretail is headquartered in Johannesburg, ZA.