Who are Omniretail's investors?

Omniretail's investors include Goodwell Investments, Shell Foundation, Ventures Platform, Alitheia Capital, Aruwa Capital, Norfund.

Omniretail

901 employees on LinkedIn · 8 known investors

OmniRetail operates a network-based B2B platform connecting manufacturers, distributors, and retailers across Africa's informal and formal trade sectors. The platform provides real-time supply chain visibility, collateral-free credit, logistics coordination, and payment processing (OmniPay) to streamline transactions and inventory management across the value chain.

B2B Marketplaces Fintech Logistics & Supply Chain

Investors · 8

Goodwell InvestmentsAmsterdam · $10K – $1M

Shell FoundationLondon

Ventures PlatformAbuja · $50K – $1M

Alitheia CapitalreportedLagos · $1M – $8M

Aruwa CapitalreportedLagos

NorfundreportedOslo · $5M – $50M

Also in the syndicate · 2

Flour Mills of NigeriaTimon Capitallead

Funding

SEC filings, press & company announcements

Undisclosed amountSeries AApr 2025
Norfund (lead), Timon Capital (lead), Alitheia Capital, Aruwa Capital, Flour Mills of Nigeria, Goodwell Investments, Ventures Platform
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 5

by search overlap

Omni6 shared keywordsOmni is a business intelligence and analytics platform that combines dashboards, spreadsheet-style modeling, SQL, and an AI chat interface on top of a governed semantic layer. It serves data teams and business users, and can be embedded into other products via SSO, APIs, and an MCP server.

Jetlore6 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.

Lightspeed5 shared keywordsLightspeed provides a point-of-sale and payments platform that lets retail and hospitality businesses sell in person, online, and on social channels from one connected system. It offers inventory management, integrations, embedded funding, and B2B wholesale ordering for merchants across more than 100 countries.

Yellow5 shared keywordsYellow.ai is an agentic AI platform for customer service automation that uses multi-LLM architecture and conversational data to help enterprises reduce operational costs and improve customer interactions. The platform serves global enterprises seeking to automate customer service operations.

Wix5 shared keywordsWix is a website builder and domain registrar that enables users to create professional websites and online presence. The platform serves businesses, creators, agencies, and enterprises with design tools, business management features, and AI-powered capabilities.

Companies competing with Omniretail for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

OmniRetail shakes up Africa's B2B e-commerce market with $20M Series A | TechCrunchtechcrunch.com · Apr 2025

Frequently asked questions

What does Omniretail do?: OmniRetail operates a network-based B2B platform connecting manufacturers, distributors, and retailers across Africa's informal and formal trade sectors. The platform provides real-time supply chain visibility, collateral-free credit, logistics coordination, and payment processing (OmniPay) to streamline transactions and inventory management across the value chain.
Who are Omniretail's investors?: Omniretail's investors include Goodwell Investments, Shell Foundation, Ventures Platform, Alitheia Capital, Aruwa Capital, Norfund.