About
James Bagan built a career in software sales after entering the field without formal training, working at a south-London tech company later acquired by Experian. He founded his own advisory firm in 2012 offering sales due-diligence services to investors, is a Fellow of the Institute of Sales Management, and holds a PRINCE2 Project Manager certification. He chairs several investor-backed technology businesses across Europe and works with Frog Capital.
Colleagues at Frog Capital
Amanda Stainton
Operating Partner at Frog Capital
Andrew Betteley
Operating Partner at Frog Capital
John Sutherland
Operating Partner at Frog Capital
Mike Reid
Senior Partner at Frog Capital
Sonia Powar
Chair of the Investment Committee at Frog Capital
Sophia Sylvester
Senior EA at Frog Capital
Steven Dunne
Senior Partner at Frog Capital
Susannah Nicklin
Operating Partner at Frog Capital








