CircleUp Partners — Full Portfolio
12 tracked investments · listed companies and verified rows first
San Francisco, US
Ryan Farr(Executive Officer, Director)Anish Sheth(Executive Officer)in
Chico, US
Amy Lacey(Executive Officer, Director)inJames Lacey(Director)
HUM Nutrition is a direct-to-consumer supplement brand offering third-party-tested vitamins and supplements paired with a personalization quiz and free access to registered dietitian nutritionists.
ConsumerDirect to ConsumerWellness & FitnessLos Angeles, US
Christopher Coleridge(Executive Officer, Director)Walter Faulstroh(Executive Officer, Director)in
BoardGreg Richter(Director)
Co-investorsImaginary Venture CapitalSonoma Brands Capital14W
IQBAR makes low-carb, high-fat protein bars and other functional food and drink products focused on brain and body nutrition for people seeking convenient options that fit low-carb diets.
Direct to ConsumerFoodTechWellness & FitnessBrookline, US
William Nitze(Executive Officer, Director, Promoter)Will(Founder)
Co-investorsSpiral Sun Ventures
Legendary Entertainment produces and distributes film, television, digital media, and comics content targeted at mainstream audiences and fan communities.
Media & Entertainment
Thomas Tull(Founder)
Co-investorsABRY PartnersAccelBreyer CapitalBITKRAFT Ventures
Co-investorsTq Ventures LlcCircleUp
Mented Cosmetics is a direct-to-consumer beauty brand offering makeup essentials and curated routine bundles designed to work across a wide range of skin tones.
ConsumerDirect to ConsumerE-commerceNew York, US
Amanda E. Johnson(Executive Officer, Director)inKristen Jones Miller(Executive Officer, Director)
BoardAlison Ryu(Director)
Co-investorsBAM VenturesBlue CollectiveCorazon CapitalNew VoicesOutbound VenturesVisible Ventures
The site publishes informational guides on how to sign up at crypto casinos, covering platform selection, wallet setup, account registration, KYC verification, and deposits using cryptocurrency.
Crypto & Web3Media & Entertainment
Co-investorsChaos VenturesCircleUp
Ohza produces canned ready-to-drink mimosas and sangria cocktails made with hand-selected grapes from the Finger Lakes region and fresh fruit juice.
ConsumerDirect to ConsumerFoodTechCambridge, US
Ryan(Founder & Chief Mimosa Officer)
Co-investorsHuntington Angels NetworkCircleUp
Partake produces non-alcoholic craft beers, including an IPA with citrus and bitterness notes at around 10 calories, aimed at consumers who want craft beer flavor without alcohol.
ConsumerDirect to ConsumerFoodTech
Co-investorsAMBERSTONEBarrel VenturesGroundForce CapitalExport Development Canada (EDC)Natural Products Canada
The Good Crisp Company makes packaged snack foods formulated without top allergens and artificial ingredients, sold directly to consumers.
ConsumerDirect to ConsumerFoodTech
Matt(Founder)
Co-investorsBeliadeClover VitalityGoat Rodeo CapitalRCV FrontlineCircleUp
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.






















