Mented Cosmetics
New York, US · Founded 2016 · Delaware corporation · 3 employees on LinkedIn · 7 known investors
Mented Cosmetics is a direct-to-consumer beauty brand offering makeup essentials and curated routine bundles designed to work across a wide range of skin tones. Its products target consumers seeking inclusive cosmetics options.
Founders & leadership
Mented Cosmetics was founded in 2016 by Amanda E. Johnson and Kristen Jones Miller.
AE
Amanda E. JohnsonCo-founder
KJ
Kristen Jones MillerCo-founder
Board
AR
Alison RyuBoard director
Investors · 7
Reported raises · per SEC filings
Form D private placements$9.1M disclosed across 2 rounds · 2018–2021
▶$4.9MraisedSep 2021 · 8 investors · RetailingRule 506(b)
▶$4.9MraisedSep 2021 · 8 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Amanda E. JohnsonDirector
- Kristen Jones MillerExecutive Officer, Director
- Karen HowlandDirector
- Offering amount
- $5.1M
- Amount sold
- $4.9M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.2MraisedMay 2018 · 28 investors · RetailingRule 506(b)
▶$4.2MraisedMay 2018 · 28 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Amanda E. JohnsonExecutive Officer, Director
- Alison RyuDirector
- Kristen Jones MillerExecutive Officer, Director
- Offering amount
- $4.2M
- Amount sold
- $4.2M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlapCharlotte Tilbury799 shared keywordsCharlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.
Allure600 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Ipsy472 shared keywordsIPSY is a subscription-based beauty membership that delivers monthly boxes of curated cosmetics and beauty products to consumers. It operates a community-driven, personalized beauty discovery service for individual beauty enthusiasts.
Ulta Salon Cosmetics Fragrance378 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Who345 shared keywordsWho What Wear is a digital fashion and beauty publisher producing trend, celebrity style, and shoppable editorial content.
Refinery29274 shared keywordsRefinery29 is a digital media publication producing lifestyle content for a primarily female audience, covering topics such as fashion, shopping, wellness, and horoscopes.
Master Class261 shared keywordsOnline education subscription platform with pre-recorded tutorials and lectures by experts.
Companies competing with Mented Cosmetics for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Mented Cosmetics do?
- Mented Cosmetics is a direct-to-consumer beauty brand offering makeup essentials and curated routine bundles designed to work across a wide range of skin tones. Its products target consumers seeking inclusive cosmetics options.
- Who founded Mented Cosmetics?
- Mented Cosmetics was founded by Amanda E. Johnson, Kristen Jones Miller in 2016.
- Who are Mented Cosmetics's investors?
- Mented Cosmetics's investors include BAM Ventures, Blue Collective, Corazon Capital, New Voices, Outbound Ventures, CircleUp Partners, Visible Ventures.
- How much funding has Mented Cosmetics raised?
- Mented Cosmetics has disclosed $9.1M raised across 2 rounds.
- Where is Mented Cosmetics headquartered?
- Mented Cosmetics is headquartered in New York, US.