Mented Cosmetics
New York, US · Founded 2016 · Delaware corporation · 3 employees on LinkedIn · 7 known investors
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Mented Cosmetics is a direct-to-consumer beauty brand offering makeup essentials and curated routine bundles designed to work across a wide range of skin tones. Its products target consumers seeking inclusive cosmetics options.
Founders & leadership
Mented Cosmetics was founded in 2016 by Amanda E. Johnson and Kristen Jones Miller.

Board
Investors · 7
How we know: BAM Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: funding news · press coverage · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$9.1M disclosed across 2 rounds · 2018–2021
▶$4.9MraisedSep 2021 · 8 investors · RetailingRule 506(b)
- Amanda E. JohnsonDirector
- Kristen Jones MillerExecutive Officer, Director
- Karen HowlandDirector
- Offering amount
- $5.1M
- Amount sold
- $4.9M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.2MraisedMay 2018 · 28 investors · RetailingRule 506(b)
- Amanda E. JohnsonExecutive Officer, Director
- Alison RyuDirector
- Kristen Jones MillerExecutive Officer, Director
- Offering amount
- $4.2M
- Amount sold
- $4.2M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does Mented Cosmetics do?
- Mented Cosmetics is a direct-to-consumer beauty brand offering makeup essentials and curated routine bundles designed to work across a wide range of skin tones. Its products target consumers seeking inclusive cosmetics options.
- Who founded Mented Cosmetics?
- Mented Cosmetics was founded by Amanda E. Johnson, Kristen Jones Miller in 2016.
- Who are Mented Cosmetics's investors?
- Mented Cosmetics's investors include BAM Ventures, Blue Collective, Corazon Capital, New Voices, Outbound Ventures, CircleUp Partners, Visible Ventures.
- How much funding has Mented Cosmetics raised?
- Mented Cosmetics has disclosed $9.1M raised across 2 rounds.
- Where is Mented Cosmetics headquartered?
- Mented Cosmetics is headquartered in New York, US.




