/Companies

Mented Cosmetics

New York, US · Founded 2016 · Delaware corporation · 3 employees on LinkedIn · 7 known investors

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Mented Cosmetics is a direct-to-consumer beauty brand offering makeup essentials and curated routine bundles designed to work across a wide range of skin tones. Its products target consumers seeking inclusive cosmetics options.

Founders & leadership

Mented Cosmetics was founded in 2016 by Amanda E. Johnson and Kristen Jones Miller.

AEAmanda E. Johnson
Amanda E. JohnsonCo-Founder & Chief Operating Officer2016–2021Amanda E. Johnson is co-founder of Mented Cosmetics, a beauty brand. She previously served as Chief Marketing Officer at Underlining, a brand studio in beauty and wellness, and as co-founder and CEO of Julie Products Inc., a women's health pharmaceutical company. She holds degrees from Howard University and Harvard Business School.
KJ
Kristen Jones MillerCo-founder

Board

AR
Alison RyuBoard director

Investors · 7

Reported raises · per SEC filings

Form D private placements

$9.1M disclosed across 2 rounds · 2018–2021

▶$4.9MraisedSep 2021 · 8 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Amanda E. JohnsonDirector
  • Kristen Jones MillerExecutive Officer, Director
  • Karen HowlandDirector
Offering amount
$5.1M
Amount sold
$4.9M
First sale
Sep 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.2MraisedMay 2018 · 28 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Amanda E. JohnsonExecutive Officer, Director
  • Alison RyuDirector
  • Kristen Jones MillerExecutive Officer, Director
Offering amount
$4.2M
Amount sold
$4.2M
First sale
May 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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In the news

Frequently asked questions

What does Mented Cosmetics do?
Mented Cosmetics is a direct-to-consumer beauty brand offering makeup essentials and curated routine bundles designed to work across a wide range of skin tones. Its products target consumers seeking inclusive cosmetics options.
Who founded Mented Cosmetics?
Mented Cosmetics was founded by Amanda E. Johnson, Kristen Jones Miller in 2016.
Who are Mented Cosmetics's investors?
Mented Cosmetics's investors include BAM Ventures, Blue Collective, Corazon Capital, New Voices, Outbound Ventures, CircleUp Partners, Visible Ventures.
How much funding has Mented Cosmetics raised?
Mented Cosmetics has disclosed $9.1M raised across 2 rounds.
Where is Mented Cosmetics headquartered?
Mented Cosmetics is headquartered in New York, US.