Wellness & Fitness Startups

Rythm offers monthly blood testing and biomarker tracking to help consumers monitor health metrics over time, providing actionable insights for optimization rather than one-time snapshots.

6 investors

Seaspire develops safe and sustainable suncare and skincare products using Xanthochrome®, a proprietary class of biomolecules inspired by oceanic compounds. The company targets consumers seeking sun protection without harmful toxins.

6 investors

Sett makes nicotine-alternative pouches built around Ceretine, a proprietary synthetic alkaloid combined with L-theanine, intended to provide nicotine-like focus and mood effects with fewer downsides. It targets consumers who use nicotine for productivity and energy but want to avoid the associated anxiety and crash.

6 investors

Shape is a health tech company that builds ShapeScale, a personal 3D body scanner and fitness tracker that lets users visualize their body in 3D and track changes in fat and muscle. It targets individuals monitoring their health and fitness goals.

6 investors

Sourse makes chocolate-based daily supplements, including a product called Glow Bites, designed as an alternative to pills, capsules, and gummies. The chocolate format is positioned to support gut health, nutrient absorption, and skin benefits.

6 investors

Stream provides financial wellbeing benefits and workplace finance platforms for employees and employers, helping workers gain control over their financial health through behavioral science-based products. The company serves employers seeking to create more engaged, productive teams while improving financial security for their workforces.

6 investors

Sunnyside is a platform for building a healthier relationship with alcohol, combining a behavior-change app, human coaching over SMS and email, and a telehealth service (Sunnyside Med) through which licensed providers can prescribe compounded Naltrexone medication to reduce alcohol cravings. It serves consumers who want to moderate their drinking without necessarily quitting, focusing on habit tracking, weekly goals, and long-term moderation.

6 investors

Supp.co is a platform for building, optimizing, and tracking personalized supplement stacks aligned with individual health goals and lifestyles. The company serves health-conscious consumers and biohackers seeking transparency and structure in supplement selection.

6 investors

iYURA is a personal care brand offering natural, Ayurveda-based skincare and wellness products formulated with traditional herbal ingredients. The brand targets mindful consumers who prioritize natural, dermatologically tested formulations aligned with ancient Ayurvedic principles.

6 investors

The Helper Bees provides a platform that connects older adults and their families with information, tools, and in-home care services to support independent aging at home. It serves older adults, family caregivers, health plans, insurers, and service providers across the senior care ecosystem.

6 investors

The Renatural manufactures custom wigs using ultra-thin, breathable base materials designed to mimic natural scalp. The company serves customers seeking realistic wig solutions with personalized fit and color matching.

6 investors

theSkimm is a digital media company that delivers nonpartisan news, trends, and policy explainers to a primarily female audience through newsletters, a podcast, and a mobile app. It also operates in-house content and creative studios and runs purpose-driven initiatives on issues such as voting and paid family leave, mainly in the U.S.

6 investors

Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura). The service is aimed at consumers who want to monitor and manage their own health.

6 investors

Trainwell provides personalized fitness coaching combining human trainers with AI-powered technology to create customized workout plans and deliver live feedback on form and pacing.

6 investors

UnaliWear makes the Kanega Watch, a wearable medical alert device for seniors that offers voice-activated help, automatic fall detection, and a swappable battery system connected to a US-based 24/7 emergency monitoring center. It serves older adults and their families seeking a personal emergency response system in the form of a watch rather than a pendant.

6 investors

Vacation is a luxury sunscreen brand that combines modern dermatological science with a premium sensory experience, featuring fragrances developed with renowned parfumeurs. The products are designed for consumers who prioritize both sun protection and leisure enhancement.

6 investors

6 investors

VitaminLab creates personalized supplement formulations tailored to individual health data, goals, and lifestyle needs. The company manufactures and ships its proprietary vitamin products globally from a GMP and NSF registered facility in British Columbia, Canada.

6 investors

Vitrue Health provides personalized healthcare pathways to help stabilize healthcare costs, focusing on musculoskeletal pain management. The platform serves employee wellness and workplace health markets.

6 investors

Wellx is a digital health platform that helps individuals optimize their insurance coverage and health outcomes through proactive wellness support. The company targets insurance customers seeking better value and holistic health management.

6 investors

Wild is a UK refillable personal care brand selling deodorant, body wash, lip balm, and roll-on deodorant designed to cut single-use plastic through reusable cases and plastic-free refills. Its products use over 90% natural origin ingredients and are sold directly to consumers as well as in supermarkets.

6 investors

YuLife offers group insurance products — including life, health, income protection, and dental cover — combined with a wellbeing app that uses rewards and gamification to encourage healthy habits among employees. It serves employers looking to attract and retain staff through insurance and workplace wellbeing benefits.

6 investors

Hacomono builds a platform connecting users, fitness facilities, healthcare providers, and instructors to promote wellness as part of everyday life in Japan. The company provides digital infrastructure for gyms and sports facilities through SaaS, IoT, fintech, and e-commerce solutions.

6 investors

305 Fitness offers a certification course that trains people to become dance cardio fitness instructors, teaching fundamentals, choreography, and techniques for leading its branded dance fitness classes. The program targets aspiring instructors who want to teach at local gyms or studios and monetize their classes.

5 investors