Wellx Venture Investments

Wellx operates a digital health and insurtech platform aimed at shifting health insurance from a reactive model to a proactive one. Users connect a wearable device or smartphone — supported integrations include Fitbit, Apple Watch and Whoop — so the platform can track movement, sleep and related wellbeing data and return personalised insights. Activity goals and challenges completed by users earn an in-app virtual currency called xCoins, which can be redeemed in a Wellx marketplace with health-focused brands and partners for rewards such as retail vouchers.

The Wellx mobile app combines health and wellbeing tracking, personalisation, embedded behavioural science and gamification, and extends benefits to users' families. App functions include setting goals, joining challenges, locating hospitals or clinics, and spending xCoins. The company also assembles a set of wellbeing services and partner offerings around the core app, including WellxMind (powered by Amal), coaching and hypnotherapy services, fitness partners such as FitLov and Les Mills, Valeo, and the sale of Whoop devices.

Business model

Wellx addresses two customer groups through dedicated propositions: SMEs and corporates, and insurers and brokers, positioning its app and rewards programme as a layer that makes an existing health insurance policy go further for members. Partner and marketplace relationships with health, fitness and device brands supply the rewards and services redeemed with xCoins.

Traction

User testimonials describe outcomes from Wellx steps and sleep challenges, including one run in conjunction with Salama; partners and service providers listed on the company site include Whoop, Fitbit, Apple Watch, FitLov, Les Mills, Valeo and Amal.