Trainwell

Trainwell, formerly known as CoPilot, is a remote personal training service that matches clients with a dedicated human trainer who builds and continuously adapts a personalized workout plan. Clients complete an intake quiz, are suggested several trainers matched to their background, personality and training style, then hold an introductory video call before receiving a custom fitness and nutrition plan. Ongoing coaching runs through the trainwell mobile app via text, video messages and live calls, and clients can switch trainers at any time.

The app guides users through each exercise and supplies live feedback on pacing and form; the company states its system automatically tracks sets, pacing and range of motion, acting as the trainer's "eyes and ears," with the trainer's voice delivered in-ear during sessions. Motion tracking relies on an Apple Watch (Series 5 or newer) or a Wear OS 3+ watch, though the service works with an Android or iOS phone alone; data from Garmin, Fitbit and other wearables can be imported via Apple Health or Google Health. Coaching covers movement, nutrition, mindfulness and recovery, including habit routines, and trainers specialize in areas such as strength training, peri/menopause, GLP-1 weight loss, pre/postpartum fitness, injury prevention and rehabilitation, athletic performance and body recomposition.

Trainwell employs its trainers full-time with salary, health insurance and PTO, and requires a college degree, a nationally accredited training certification and at least three years of remote training experience. The service is available internationally in English, with trainer availability based on U.S. time zones and billing in USD; U.S. clients may be eligible for HSA/FSA reimbursement.

Founding story

Founders Matt Spettel and Gabe Madonna set out in 2018 to build a fitness technology company, initially developing apps and AI to track workouts. They concluded that the core problems in fitness were personalization and motivation rather than tracking, and in 2020 the company — then called CoPilot — added real human trainers alongside its technology.

Business model

Direct-to-consumer subscription: clients pay for unlimited 1-on-1 access to a dedicated trainer plus the trainwell app. Trainers are hired as full-time salaried employees rather than contractors, making coaching capacity an internal cost center.

Recurring subscription priced at $149 per month billed in three-month increments (monthly, quarterly or annual billing options), preceded by a 14-day free trial that includes a 40-minute trainer call. No contract; cancellation is available in-app. U.S. customers may be reimbursed through HSA/FSA.

Traction

The company reports more than 52,000 clients, an average 4.9 rating across roughly 5,000 reviews, and survey results from 1,200 clients in which 92% reported more exercise consistency, 89% increased strength and 73% boosted confidence. Revenue grew fivefold between the start of 2022 and October 2023 according to the company.

Latest developments

Company blog posts announce a Teams group-workout feature (May 2025), "Peloton Personal Trainer, powered by Trainwell" (February 2026) and a partnership with Lose It! to offer 1-on-1 personal training to its users (June 2026). The site also promotes the CoPilot-to-trainwell rebrand and a New Year promotional offer.