Wellness & Fitness Startups

Lucy develops consumer nicotine products—such as gum—designed as a lower-harm alternative to cigarettes and vapes, aimed at adult smokers looking to switch or reduce dependence. The company frames its work around tobacco harm reduction and aspires to gain FDA approval as a smoking cessation aid.

6 investors

Mad Rabbit produces skincare products designed for tattoo aftercare and maintenance, helping customers preserve tattoo vibrancy and healing. The brand focuses on clean formulations for the tattoo care market.

6 investors

Mamaearth is a personal care brand that sells toxin-free hair and skincare products, such as its Rosemary Anti-Hair Fall Shampoo made with rosemary and methi dana to reduce hair fall and breakage. The brand, marketed by Honasa Consumer Limited, serves consumers in India.

6 investors

Manzana Verde offers balanced, calorie-labeled prepared meals delivered on demand or on a scheduled weekly plan, with locally cooked menus and nutritionist-designed dishes. It serves consumers seeking convenient healthy eating across Mexican cities such as CDMX, Guadalajara, and Monterrey.

6 investors

Mend develops clinically formulated nutrition products designed to support healing and recovery, marketed as "food as medicine." It partners with physicians to offer digital health coaching, remote patient monitoring, and nutritional formulas for patients across stages of recovery.

6 investors

Muse is a brain-sensing wearable platform that combines EEG and fNIRS technology to help users improve sleep, manage stress, and enhance cognitive performance through real-time neurofeedback. The company serves consumers seeking measurable mental health and brain training tools backed by clinical research.

6 investors

Nathabit produces steam-distilled essential oils derived from plant materials for use in skincare, haircare, and wellness applications through diffusers or carrier oil dilution.

6 investors

Nex builds games and interactive experiences controlled by body motion, using devices people already own to make physical activity more playful and social. The products target kids and adults looking to move and play together through motion-based gaming.

6 investors

NiaHealth offers precision longevity health assessments for Canadians, measuring biomarkers and providing personalized health plans delivered by licensed Nurse Practitioners. Its clinical team combines evidence-based longevity research with coaching to translate test results into actionable recommendations, integrating with members' family doctors where needed.

6 investors

Noctrix Health develops clinically validated wearable therapeutics for managing chronic neurological disorders, with its first product Nidra receiving FDA De Novo authorization and dedicated CMS HCPCS codes. The company targets patients living with chronic conditions such as restless legs syndrome, offering prescription-grade therapy through medical devices.

6 investors

Nutrisense provides personalized metabolic monitoring and health guidance through continuous glucose monitoring and data analysis. The platform helps individuals understand their body's metabolic response to food and lifestyle choices to build sustainable health habits.

6 investors

Ophelia provides telemedicine-based treatment for opioid addiction, offering online doctor's visits, withdrawal medication prescriptions, and long-term recovery support in place of in-person rehab. It uses medication-assisted treatment (MAT) to serve people recovering from opioid use disorder in the United States.

6 investors

Pacha Soap makes bath and body products, including shower steamers with essential oils like eucalyptus, peppermint, and rose for aromatherapy. The company sells personal care items marketed as made with clean ingredients, nourishing oils, and free of parabens, phthalates, and sulfates.

6 investors

PAX makes cannabis vaporizer devices and related products for consumers, focused on flower and cannabis-based well-being. The company also supports social reform and safe-access initiatives in the cannabis industry.

6 investors

Plantiga develops wearable insole technology with integrated sensors for gait analytics and movement health monitoring. The company serves consumers and athletes seeking to improve their movement and overall health outcomes.

6 investors

PlateJoy builds a digital health service that uses personal data about eating and lifestyle to generate customized meal plans and shopping lists, and offers a digital Diabetes Prevention Program. The program is available free to covered individuals, with costs paid by insurers.

6 investors

Playground sells Miracle Melts, a hyaluronic acid-based hydrating vaginal insert aimed at relieving dryness and discomfort, including for peri-menopausal women who cannot use estrogen. The product is positioned as an intimate wellness and personal lubricant alternative sold direct to consumers.

6 investors

Prenuvo operates whole-body MRI scanning clinics for early detection of cancer and diseases, offering fast, safe, non-invasive screening. The company serves health-conscious consumers seeking preventative health screening across North America.

6 investors

Prophetic manufactures wearable headbands with ultrasonic transmitters designed to enhance lucid dreaming and dream recall. The device targets consumers interested in sleep optimization and dream control.

6 investors

Quan is a digital platform that assesses individual well-being across dozens of dimensions spanning personal and work life, then aggregates anonymous team-level data to help managers and organizations identify targeted interventions. The platform serves organizations seeking to prevent burnout and embed well-being into business operations.

6 investors

Reframe is a digital habit-change program that helps users reduce or eliminate alcohol consumption through science-based methods. The app provides personalized information and tools for individuals seeking to change their relationship with alcohol.

6 investors

Rise Science develops RISE, a mobile app that tracks sleep and energy levels while providing personalized recommendations based on sleep debt and circadian rhythm science. The app is designed for consumers seeking to optimize sleep quality and daily energy to improve productivity and overall performance.

6 investors

Ritual sells traceable dietary supplements direct to consumers, including a magnesium bisglycinate chelate product marketed for sleep, calm, and muscle recovery. Its products emphasize a visible supply chain, non-GMO and vegan formulations, and third-party testing.

6 investors

Runna provides personalized running training plans for athletes of all levels, from beginners to elite competitors, covering distances from 5K to ultramarathons. The app integrates with wearables like Apple Watch and Garmin to track workouts and includes strength training, injury recovery, and coaching support.

6 investors