Sett
7 known investors
Sett makes nicotine-free pouches containing Ceretine, a compound that binds to the same receptors as nicotine, along with L-Theanine, marketed as a consumer product for focus, energy, and mood. The pouches are sold direct-to-consumer through a subscription and bundle model.
ConsumerDirect to ConsumerWellness & Fitness
Founders & leadership
MW
Matt WaninFounder
Investors · 7
Break Trail VenturesColumbus · $100K – $500Kvia Jay Hirsh · inferred
JAZZ Venture PartnersSan Francisco · $100K – $20M
Service Provider CapitalVail
Bessemer Venture PartnersreportedRedwood City · $5M – $100M
F2 Venture CapitalreportedTel Aviv · $2M – $45M
Greenfield PartnersreportedNew York
TIRTA VenturesreportedNew York
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BMar 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 6
by search overlap
Fitt17 shared keywordsFitt is a media-powered platform connecting people, brands, and capital in the well-being and health economy. It serves the wellness ecosystem across media, community, and investment layers.
Beauty Independent14 shared keywordsBeauty Independent is an online media publication covering the beauty and personal care industry, reporting on brands, retail, market trends, and entrepreneurs. It serves industry professionals, founders, and executives with news and analysis about the beauty business.
Ultra9 shared keywordsULTRA manufactures nicotine-free, tobacco-free oral pouches containing nootropic ingredients (including Enfinity® Paraxanthine, L-Theanine, and Alpha GPC) designed to support focus, energy, and mental clarity for consumers seeking cognitive enhancement without caffeine or nicotine.
Walgreens8 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Menshealth5 shared keywordsMen's Health is a media publication producing editorial content on fitness, health, nutrition, and wellness aimed at a male audience, covering topics such as workouts, weight loss, and medical trends. It also offers a daily email newsletter with workouts, weight loss advice, and meal plans.
Junip Inc. Website5 shared keywordsJunip is a customer reviews platform that helps ecommerce brands collect reviews, photos, and videos through automated review requests and display them on-site with no-code widgets. It also syncs reviews to external sales channels like Google Shopping and Meta Shops, serving fast-growing direct-to-consumer brands.
Companies competing with Sett for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Sett do?
- Sett makes nicotine-free pouches containing Ceretine, a compound that binds to the same receptors as nicotine, along with L-Theanine, marketed as a consumer product for focus, energy, and mood. The pouches are sold direct-to-consumer through a subscription and bundle model.
- Who founded Sett?
- Sett was founded by Matt Wan.
- Who are Sett's investors?
- Sett's investors include Break Trail Ventures, JAZZ Venture Partners, Service Provider Capital, Bessemer Venture Partners, F2 Venture Capital, Greenfield Partners, TIRTA Ventures.