Shape (ShapeScale)
YC S15San Francisco, US · Founded 2015 · 7 employees · Hiring · 2 known investors
ShapeScale is a home device that uses infrared depth sensors and a high-resolution camera to create a photorealistic 3D scan of a user's body, tracking measurements and body composition over time. Aimed at fitness-focused consumers, it provides visual before-and-after comparisons to show changes in muscle and fat.
Also known as ShapeScale · Shape
Founders & leadership· Y Combinator alumni (S15)
Shape (ShapeScale) was founded in 2015 by Alexandre Wayenberg and Martin Kessler.
Investors · 2
Company profile
researched Aug 2026Shape (ShapeScale) is a health technology company based in San Francisco, California, that develops ShapeScale, a personal 3D body scanner combined with a scale and fitness tracker. The device scans a user in photorealistic 3D and produces a visual overview of body change over time, letting users compare two dates and view localized gains and losses via heatmaps, along with health and body scores intended to indicate which areas to target and whether training and diet efforts are producing results.
The product pairs with a companion ShapeScale mobile app, and the company's site also offers an augmented-reality preview of the device and orders through its website. The company positions the product around visual progress tracking rather than a single weight number, on the premise that gradual changes in fat and muscle are difficult to perceive in a mirror or capture on a conventional scale.
Founding story
The company was founded in 2015 and took part in Y Combinator's Summer 2015 batch. It is led by co-founders Alexandre Wayenberg (Founder/CEO) and Martin Kessler (Founder/COO), and describes its leadership as experienced hardware serial entrepreneurs.
Business model
Shape sells the ShapeScale hardware device direct to consumers through its own website, with an accompanying mobile application used to view scans, comparisons and scores.
Direct-to-consumer sales of the ShapeScale device ordered through the company's website.
Traction
Y Combinator lists the company as active with a team size of 7 and an open Senior iOS Developer position in San Francisco. The device is available to order through the company website, and the ShapeScale app is listed as coming to mobile platforms.
Latest developments
The company continues to sell ShapeScale directly through its website, offers an AR preview of the device, and is recruiting engineering staff in San Francisco.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a consumer alternative to conventional bathroom scales and wearable fitness trackers, which report weight or activity numbers but do not show where fat has been lost or muscle gained. Coverage in outlets including TechCrunch, Engadget, CNET, Digital Trends, Men's Fitness, TechHive, Lifehacker and the Daily Mail has focused on the level of detail achievable in a home 3D scanning device.
The product's stated differentiator is photorealistic 3D visual output rather than numeric readouts: side-by-side before/after comparisons and heatmaps of localized body change, delivered from a home device rather than a clinical or gym-based scanner.
Technology
ShapeScale uses infrared depth sensors and a high-resolution camera to capture a photorealistic 3D representation of the user's body. The captured data is used to generate a 360-degree avatar, body measurements and body composition estimates, heatmap visualizations of localized gain and loss between two selected dates, and health and body scores. The company categorizes its work under hardware and computer vision.
Go-to-market
Online direct sales via shapescale.com supported by consumer technology and fitness press coverage, plus testimonials from personal trainers and prospective buyers featured on the company's site.
Fitness-focused consumers tracking body composition at home, along with personal trainers and their clients.
Geography
Headquartered in San Francisco, California, United States, selling online.
History
Founded in 2015, the company joined Y Combinator's Summer 2015 batch and developed the ShapeScale device, which has since been covered by consumer technology and fitness media and made available for order on the company's site.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Shape (ShapeScale) for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsShape (ShapeScale) is listed in Y Combinator's Summer 2015 batch and describes itself as backed by Y Combinator.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Shape (ShapeScale)shapescale.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Shape (ShapeScale) do?
- ShapeScale is a home 3D body scanner and scale that visualizes fat and muscle changes in photorealistic 3D.
- Who founded Shape (ShapeScale)?
- Shape (ShapeScale) was founded by Alexandre Wayenberg, Martin Kessler in 2015.
- Who are Shape (ShapeScale)'s investors?
- Shape (ShapeScale)'s investors include Alsop Louie Partners, Y Combinator.
- Where is Shape (ShapeScale) headquartered?
- Shape (ShapeScale) is headquartered in San Francisco, US.