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Shape (ShapeScale)

YC S15

San Francisco, US · Founded 2015 · 7 employees · Hiring · 6 known investors

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ShapeScale is a home device that uses infrared depth sensors and a high-resolution camera to create a photorealistic 3D scan of a user's body, tracking measurements and body composition over time. Aimed at fitness-focused consumers, it provides visual before-and-after comparisons to show changes in muscle and fat.

Also known as Shape Labs, Inc. · ShapeScale · Shape · Shape Labs Inc.

ConsumerHardwareWellness & FitnessComputer VisionConsumer Health ServicesUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S15)

Shape (ShapeScale) was founded in 2015 by Alexandre Wayenberg and Martin Kessler.

AWAlexandre Wayenberg
Alexandre WayenbergCo-founder & CEOAlexandre Wayenberg holds a Master's degree in Micro and Nano Systems from EPFL and has spent over a decade in hardware design and manufacturing, including five years in South China where he gained industrialization expertise; he previously founded Agorabee, a connected devices company, and Capsule, a design and engineering consultancy that worked on 15+ connected products before founding Shape.
MKMartin Kessler
Martin KesslerCo-Founder & COOMartin Kessler is co-founder and COO of Shape, which makes a 3D body scanner for tracking physical composition changes. He has experience in direct-to-consumer operations, growth marketing, recruiting, and hardware development.
FY
Feliks YaretskiyBackend Engineer
PR
Philippe RétornazHead of Software
TJ
Taylor JonesBusiness \u0026 People Ops Managerformer
GD
Gabby DillworthTechnical Recruiterformer

Investors · 6

Alumni Ventureslisted by Alumni VenturesManchester · $100K – $10M

How we know: av.vc · Not right? Tell us

Bamboo Group OÜlisted by Bamboo Group OÜTallinn

How we know: Bamboo Group OÜ's portfolio page · Not right? Tell us

Maiora Rebel Ventureslisted by Maiora Rebel Ventures
Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

WefunderreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Company profile

researched Aug 2026

Shape (ShapeScale) is a health technology company based in San Francisco, California, that develops ShapeScale, a personal 3D body scanner combined with a scale and fitness tracker. The device scans a user in photorealistic 3D and produces a visual overview of body change over time, letting users compare two dates and view localized gains and losses via heatmaps, along with health and body scores intended to indicate which areas to target and whether training and diet efforts are producing results.

The product pairs with a companion ShapeScale mobile app, and the company's site also offers an augmented-reality preview of the device and orders through its website. The company positions the product around visual progress tracking rather than a single weight number, on the premise that gradual changes in fat and muscle are difficult to perceive in a mirror or capture on a conventional scale.

Founding story

The company was founded in 2015 and took part in Y Combinator's Summer 2015 batch. It is led by co-founders Alexandre Wayenberg (Founder/CEO) and Martin Kessler (Founder/COO), and describes its leadership as experienced hardware serial entrepreneurs.

Business model

Shape sells the ShapeScale hardware device direct to consumers through its own website, with an accompanying mobile application used to view scans, comparisons and scores.

Direct-to-consumer sales of the ShapeScale device ordered through the company's website.

Traction

Y Combinator lists the company as active with a team size of 7 and an open Senior iOS Developer position in San Francisco. The device is available to order through the company website, and the ShapeScale app is listed as coming to mobile platforms.

Latest developments

The company continues to sell ShapeScale directly through its website, offers an AR preview of the device, and is recruiting engineering staff in San Francisco.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned as a consumer alternative to conventional bathroom scales and wearable fitness trackers, which report weight or activity numbers but do not show where fat has been lost or muscle gained. Coverage in outlets including TechCrunch, Engadget, CNET, Digital Trends, Men's Fitness, TechHive, Lifehacker and the Daily Mail has focused on the level of detail achievable in a home 3D scanning device.

The product's stated differentiator is photorealistic 3D visual output rather than numeric readouts: side-by-side before/after comparisons and heatmaps of localized body change, delivered from a home device rather than a clinical or gym-based scanner.

Technology

ShapeScale uses infrared depth sensors and a high-resolution camera to capture a photorealistic 3D representation of the user's body. The captured data is used to generate a 360-degree avatar, body measurements and body composition estimates, heatmap visualizations of localized gain and loss between two selected dates, and health and body scores. The company categorizes its work under hardware and computer vision.

Go-to-market

Online direct sales via shapescale.com supported by consumer technology and fitness press coverage, plus testimonials from personal trainers and prospective buyers featured on the company's site.

Fitness-focused consumers tracking body composition at home, along with personal trainers and their clients.

Geography

Headquartered in San Francisco, California, United States, selling online.

History

Founded in 2015, the company joined Y Combinator's Summer 2015 batch and developed the ShapeScale device, which has since been covered by consumer technology and fitness media and made available for order on the company's site.

Compiled by commissioned research from 11 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Crowdfunding amount raised (Reg CF, Wefunder)Jan 2015$190.9K
EmployeesJan 20260-10
HeadcountAug 20269
ShapeScale lease priceJan 2024$199
ShapeScale purchase priceJan 2024$9.8K
Team sizeJan 20267 employees

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 9

rex.fitRex.Fit makes a wearable camera device that uses computer vision to automatically track food intake and nutrition, alongside an API that fitness facilities integrate for nutritional analysis.
MashginMashgin develops automated checkout kiosks using computer vision and machine learning to instantly identify items without scanning or barcodes, serving retailers in stadiums, hospitality, hospitals, and foodservice venues.
BodyspecBodySpec provides DEXA scans that measure body fat percentage, lean muscle mass, visceral fat, and bone density, delivering a body composition report with an AI-powered dashboard and voice consultant. The company offers scans without a doctor's referral at 100+ locations across major US cities for consumers tracking their health and fitness.
DeepReach Inc.DeepReach runs a data-collection network where individuals ("Data Partners") wear a shipped device to record real-world operation data and get paid per accepted task. The captured data supports AI/machine-learning training use cases, with contributors operating across dozens of countries.
DreamDREAM is an AI-powered asset condition monitoring system that automatically photographs vehicles and equipment passing through a gate, builds 3D reconstructions, and detects damage over time. It serves operators of rental fleets, equipment yards, and similar sites managing passenger cars, vans, trucks, and heavy equipment.
WithingsWithings makes connected health devices and an accompanying app ecosystem that lets consumers track and improve health metrics. It targets individual consumers with hardware products and digital health services.
MenshealthMen's Health is a media publication producing editorial content on fitness, health, nutrition, and wellness aimed at a male audience, covering topics such as workouts, weight loss, and medical trends. It also offers a daily email newsletter with workouts, weight loss advice, and meal plans.
Real SelfRealSelf is an online platform where consumers can research cosmetic and aesthetic procedures, read peer reviews with "Worth It" ratings, and view average cost information for treatments such as HydraFacial, PRP injections, and Sculptra. It serves people considering surgical and non-surgical skin rejuvenation and cosmetic treatments.
FIT 3DFit3D offers SNAP, a software-only 3D body composition and scanning platform delivered via an app, providing clinical-grade body measurements for gyms, clinics, and wellness providers. It helps these businesses track member progress to improve retention and revenue.

Companies working in the same space as Shape (ShapeScale).

Timeline · 4

launches, deals, and filings
May 2024
Seed funding from Alumni Ventures Group

A Preqin asset profile states that in May 2024 the firm raised an amount of seed funding from investor Alumni Ventures Group.

source ↗

Feb 2019
Alsop Louie Partners invests in Shape Labs

Alsop Louie Partners lists Shape Labs as a portfolio company with an investment date of February 2019; Gilman Louie and Jason Preston are named lead partners.

source ↗

Jan 2015
Participated in Y Combinator Summer 2015 batch

Shape (ShapeScale) is listed in Y Combinator's Summer 2015 batch and describes itself as backed by Y Combinator.

source ↗

Jan 2015
Regulation CF offering on Wefunder

A Reg CF offering on the Wefunder platform raised $190,889; the profile lists capital raise status as not currently raising.

$190.9K source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 2

corporate structure
Shape Labs Inc.
Shape Labs, Inc.

▸Research sources · 11

primary sources listed

11 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Shape (ShapeScale) do?
ShapeScale is a home 3D body scanner and scale that visualizes fat and muscle changes in photorealistic 3D.
Who founded Shape (ShapeScale)?
Shape (ShapeScale) was founded by Alexandre Wayenberg, Martin Kessler in 2015.
Who are Shape (ShapeScale)'s investors?
Shape (ShapeScale)'s investors include Alsop Louie Partners, Alumni Ventures, Bamboo Group OÜ, Maiora Rebel Ventures, Y Combinator, Wefunder.
Where is Shape (ShapeScale) headquartered?
Shape (ShapeScale) is headquartered in San Francisco, US.