Sports Tech Startups

Outlier is a sports betting research platform that offers a curated feed of trending picks, player props, and gamelines along with performance trends, injury data, and line movement to help bettors evaluate opportunities. Its Outlier Pro tier provides advanced tools such as Positive EV and arbitrage feeds, odds comparison across sportsbooks and DFS apps, and real-time alerts, with bet placement on FanDuel, DraftKings, BetMGM, and Caesars.

4 investors

Playbook is a platform for fitness and active-lifestyle creators — including trainers, yoga and meditation instructors, athletes, coaches, physical therapists, and nutritionists — to build and share content with their audiences. It serves creators in the fitness, sports, and wellness space.

4 investors

PlayCore designs, manufactures, and builds turnkey play, recreation, and outdoor spaces through a portfolio of product brands covering playgrounds, surfacing, aquatic equipment, site furnishings, and shelters. It serves communities and organizations building parks, campuses, and recreational destinations, and provides evidence-based planning resources through its Center for Outreach, Research, and Education.

4 investors

PrizePicks is a daily fantasy sports and prediction platform where users build lineups combining player stat projections with team picks (game winners, spreads, and over/unders) across sports like NBA, WNBA, and MLB. It offers event contracts for U.S. residents in select states through a mobile app.

4 investors

Proteus Motion offers a patented assessment and 3D resistance training platform that measures full-body power, strength, and speed and generates personalized training and rehabilitation recommendations. It targets movement health and athletic performance applications.

4 investors

Rally is a crowdpowered travel service that matches riders heading to the same event or destination and provides chartered luxury buses for the round trip. Users can join preset trips or create and share their own, with rides operated through local charter bus company partners across North America.

4 investors

ShotTracker provides basketball analytics using video, sensor data, and AI to track player and ball movement on the court. Its products, including a connected suite called The Coaching Stack, serve coaches, scouts, players, executives, and broadcast teams for scouting, coaching insights, and fan engagement.

4 investors

SidelineSwap is an online marketplace where athletes buy and sell new and used sports gear, with buyer protection, direct seller messaging, flexible payouts, and returns. It also offers local trade-in options through partner retail stores such as Dick's Sporting Goods.

4 investors

Sleeper operates a mobile app and website offering free-to-play games, paid contests of skill, and fantasy sports products for sports fans to engage together socially. The platform enables users to create bonds with friends while participating in fantasy sports competition.

4 investors

SparrowUp provides personalized AI coaching to help individuals improve their physical skills and performance. The platform uses artificial intelligence to deliver customized training and guidance.

4 investors

SportsVisio is an AI-powered sports analytics platform that uses computer vision to track and analyze game statistics, with initial focus on basketball. The company serves coaches, teams, and athletes seeking accessible tools for game analysis and performance insights.

4 investors

Topgolf operates golf entertainment venues where guests hit tracked golf shots in all-season bays, using Toptracer technology that scores and gives feedback on every shot. It also offers food and drink menus and hosts private parties, company events, and group gatherings.

4 investors

Trace is a video platform that uses AI to automatically follow and highlight individual players during sports games, delivering personalized video playlists for youth athletes, coaches, and parents.

4 investors

Trajektory is a sponsorship measurement platform that aggregates and analyzes data across digital and non-digital assets, including social, TV broadcast, static, and in-stadium placements, using AI-based logo detection and a consistent valuation methodology. It serves brands, teams, and venues seeking to quantify and report on the full value of their sponsorship portfolios.

4 investors

TritonWear builds performance-tracking metrics and analytics tools for competitive swimmers and coaches, using wearable technology to measure and analyze swimming technique. The company serves the swimming and broader sports market with sports-science-based training tools.

4 investors

Veo develops an affordable AI-powered camera system that automatically records and live-streams sports matches, primarily football, for clubs and teams from grassroots to professional levels. Its technology lets users capture games and generate shareable video clips, and is used in more than 100 countries.

4 investors

Zone7 develops data and AI-powered products to optimize performance and durability for high-performance teams. The company serves organizations seeking to elevate team performance through data-driven insights and artificial intelligence.

4 investors

305 Fitness offers dance-based cardio workout classes, available in-studio and through an at-home program, with a franchise option for operators. The classes are designed to be accessible without prior dance experience.

3 investors

4DReplay produces multi-view and bullet-time instant replay video for live TV broadcasts, and offers an interactive OTT web platform (4Dist) where viewers can rotate and replay action from any angle in the browser. It uses arrays of cameras that auto-record and upload footage to power multi-angle replay across various sports and event verticals.

3 investors

57hours is an online booking platform connecting people with certified mountain and adventure guides for activities such as hiking, glacier trips, and other outdoor experiences.

3 investors

ai.io builds AI, machine learning, and deep learning tools for analysing and enhancing human performance, including 3D markerless athlete tracking and mobile-phone-based talent analysis. Originating in football talent discovery, it serves sports and is expanding into other industries and verticals.

3 investors

AllTrails offers a digital platform and mobile app for discovering, mapping, and navigating hiking, biking, and running trails, with detailed trail guides, reviews, and points of interest across national parks, state parks, and cities worldwide. It serves outdoor enthusiasts through free and premium subscription tiers that include offline maps and partner deals on outdoor brands.

3 investors

ALT Sports Data builds data and betting-enablement products for combat sports leagues and sportsbooks, turning live fight data into regulated betting markets and fan engagement experiences. It also offers a sports integrity program and a manual/auto trading platform for betting operators.

3 investors

Argent offers a card that lets members earn points and rewards on everyday purchases while sending a share of revenue back to their chosen community or team. Perks include match tickets, player sessions, limited drops, and exclusive events.

3 investors