Sports Tech Startups

Strava is a mobile app and online platform where athletes track and share their workouts, activities, and athletic performance with a community of fitness enthusiasts. The platform provides tools for endurance athletes to record, analyze, and connect with other users globally.

7 investors

Trajektory provides data analytics and insights for sports sponsorship spending, helping brand marketers measure and optimize their sponsorship investments in sports properties.

7 investors

ACTIVE Network builds event and activity management software for race organizers, camps, sports teams, resorts, and public sector organizations, offering online registration, payment processing, timing, scheduling, and participant engagement tools. Its products cover the full lifecycle of organizing and running events, from registration and reporting to on-site timing and point of sale.

6 investors

Arcturus Sports develops video production and capture technology for sports venues, enabling broadcasters and venues to create multi-angle highlights, replays, and analysis for broadcast, VR, and immersive displays.

6 investors

Arketa is a management platform for fitness and wellness businesses, offering scheduling, booking, payments, memberships, reporting, and marketing tools across single or multi-location studios. It targets studio owners and operators, from those opening a first location to chains running many, and includes onboarding and migration support.

6 investors

Bandit is a running apparel and lifestyle brand that designs and sells head-to-toe apparel, socks, and running gear for runners of all levels. The company also organizes community experiences and content focused on the running sport.

6 investors

Fastbreak provides AI software for sports league scheduling, tournament management, event operations, ticketing, travel, and brand sponsorship activations. It serves sports organizations ranging from professional leagues to youth tournaments.

6 investors

Fishbrain provides a map-based platform for anglers to discover fishing locations, view logged catches across millions of water bodies, and access predictive analytics about fishing conditions. The service offers layered mapping features including catch data filtering, depth maps, land designations, and real-time spot predictions.

6 investors

FitLab builds and operates a portfolio of sport and fitness brands spanning equipment, boutique fitness studios, apparel, competitive events, and AI-based performance training. Its brands include Assault Fitness (AssaultBike, Rower, Runner), Racked, RPM, XPT, and various race and studio concepts serving fitness enthusiasts.

6 investors

huupe makes smart basketball hoops (the ARENA and mini) with built-in sensors that track shooting statistics such as FG%, shot angle, and trajectory, delivering live performance data to a companion app. The connected hoops also support interactive games, streaming, and worldwide competitions for players and families.

6 investors

TeamSnap offers a team management app for youth sports coaches, players, and parents, with tools for team communication, scheduling, invoicing, and payment collection. It also provides youth sports training content, including drills and practice plans developed with organizations such as Jr. NBA, Major League Baseball, and Major League Soccer.

6 investors

Let's Do This operates an online marketplace for booking experiences, starting with mass-participation and endurance sports events. The company connects consumers with sports events and is based in the UK.

6 investors

MOGL operates a marketplace and software platform for NIL (name, image, and likeness) deals in collegiate athletics, connecting student-athletes with donors and brands. Its tools cover activity management, messaging, compliance disclosure, fulfillment verification, and payment processing for college sports collectives.

6 investors

Nex builds games and interactive experiences controlled by body motion, using devices people already own to make physical activity more playful and social. The products target kids and adults looking to move and play together through motion-based gaming.

6 investors

OneFootball operates a football (soccer) app and website offering match results, team and competition information, and a directory of clubs worldwide for football fans.

6 investors

Outlier is a sports betting research platform that offers a curated feed of trending picks, player props, and gamelines along with performance trends, injury data, and line movement to help bettors evaluate opportunities. Its Outlier Pro tier provides advanced tools such as Positive EV and arbitrage feeds, odds comparison across sportsbooks and DFS apps, and real-time alerts, with bet placement on FanDuel, DraftKings, BetMGM, and Caesars.

6 investors

Plantiga develops wearable insole technology with integrated sensors for gait analytics and movement health monitoring. The company serves consumers and athletes seeking to improve their movement and overall health outcomes.

6 investors

Pogoseat, founded in 2012, builds technology for live-event experiences, focused on fan engagement and ancillary revenue for sports and live-entertainment organizations. It works with major names in sport and live entertainment.

6 investors

Runna provides personalized running training plans for athletes of all levels, from beginners to elite competitors, covering distances from 5K to ultramarathons. The app integrates with wearables like Apple Watch and Garmin to track workouts and includes strength training, injury recovery, and coaching support.

6 investors

Smith+Nephew is a medical technology company that develops products for the repair, regeneration, and replacement of soft and hard tissue, including sports medicine solutions for treating sporting injuries. Its technology is used by surgeons to help patients recover and regain mobility.

6 investors

Splash Sports operates a peer-to-peer gaming platform where sports fans compete in contests such as survivor pools, tiers, and playoff formats across sports like the NFL, NBA, NCAAB, and golf. It offers a mobile app and tools for commissioners to run and manage contests.

6 investors

Sportlogiq develops sports analytics software using computer vision and machine learning for professional sports teams. The company serves major sports organizations across multiple sports with data and performance insights.

6 investors

SportsVisio is an AI-powered sports analytics platform that uses computer vision to track and analyze game statistics, with initial focus on basketball. The company serves coaches, teams, and athletes seeking accessible tools for game analysis and performance insights.

6 investors

TMRW Sports is a sports, media, and entertainment company that builds modern approaches to sports experiences and ventures, including the TGL primetime golf league featuring PGA TOUR teams.

6 investors