Trace
Founded 2011 · 138 employees on LinkedIn · 20 known investors
Trace is a video platform that uses AI to automatically follow and highlight individual players during sports games, delivering personalized video playlists for youth athletes, coaches, and parents.
Also known as AlpineReplay, Inc. · traceVision
Founders & leadership
Trace was founded in 2011 by David Lokshin.
Investors · 20
Also in the syndicate · 1
Funding
SEC filings, press & company announcements- Undisclosed amountseed fundingFeb 2026
Formosa Capital, Goodwater Capital, Transpose Platform Management, WeFunder, Y Combinator, Zeno Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Trace, operated by AlpineReplay, Inc., sells an automated sports camera system and companion video platform aimed primarily at soccer (with a basketball offering also listed). The camera is described as setting up in minutes and recording the full field without an operator, after which the company's traceVision AI platform processes the footage. Its PlayerFocus AI identifies, follows and spotlights each individual player on the field and automatically edits full-game footage into per-player highlight playlists.
Viewing options include PlayerCam, which centers video on a chosen player; TraceCam, a wider technical view of the whole play; and MultiCam, which incorporates a user's smartphone for additional position-specific angles. Other listed product features include Live Updates, AI Reels, analytics, a game-search function for finding games filmed on Trace, and shareable public player profiles or channels for saving favorite highlights and distributing playlists to family, friends and recruiters. A help center provides 24/7 ticket-based support and documentation covering camera activation, uploading, game search, Trace iD and subscription management.
Business model
Trace combines a hardware camera with a subscription video service; the site advertises "PlayerFocus plans" and states that subscribers can start filming their player without collecting money from other families, and the support site documents updating, cancelling or deleting a subscription. Pricing details are not disclosed in the available sources.
Traction
The company states that thousands of games are filmed on Trace each week and that over one million highlights are added weekly for players, coaches and parents.
Latest developments
The company's site flags Live Updates as a new feature and references content dated 2025 and a 2026 copyright notice, indicating ongoing operation.
▸Full profile — technology, go-to-market
Technology
The platform is built on traceVision, described by the company as its AI vision platform. PlayerFocus AI performs player detection, tracking and spotlighting across the field and automatically generates individual highlight playlists from full-game recordings. Multiple derived camera views (PlayerCam, TraceCam, MultiCam) are produced from the fixed camera plus optional smartphone footage.
Go-to-market
Direct-to-consumer and team sales via the company website, with a "Get Pricing" flow and a demo request form for an overview of the product, plus a "Find Your Team" directory, customer stories and an academy blog.
Youth and amateur soccer players, their parents, and coaches; shareable profiles are also positioned for college recruiters. A basketball product is listed among the company's sports offerings.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlap
Companies competing with Trace for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 8
primary sources listed
- Tracetraceup.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Trace do?
- Trace is an AI-powered sports camera and video platform that automatically films games and delivers per-player highlight playlists.
- Who founded Trace?
- Trace was founded by David Lokshin in 2011.
- Who are Trace's investors?
- Trace's investors include Allegro Venture Partners, Crosscut Ventures, NextGen Venture Partners, Toba Capital, Amplify.LA, Chainlink, Chainlink labs, Coinbase Ventures and 11 more.