Sports Tech Startups

Ascenders provides infrastructure and services for the sports industry, including talent placement platforms connecting sports professionals to organizations, asset management for sports facilities and academies, and performance support services for athletes.

3 investors

Athletes First is a full-service sports management firm that represents elite players, coaches, personnel, and broadcasters. Founded in 2001, it provides athlete representation, contract negotiation, and management services in the United States.

3 investors

Attend provides ticketing products for live entertainment—including subscription passes, last-minute, student, and credit-based ticketing—to bring younger fans into venues' databases and product ecosystems. It serves leagues, teams, venues, and brands in the live entertainment industry, with a stated focus on North America.

3 investors

BHOUT builds a smart, AI-powered boxing bag and operates fitness clubs that combine gaming technology with boxing workouts. It serves fitness consumers, positioning itself in the fitness technology and gaming category.

3 investors

Blocksport offers a SuperApp and a data platform ("Cockpit Hub") that helps sports organizations engage fans through gamification, collect fan data, and run marketing campaigns to convert fans into subscribers and buyers. Its tools are aimed at sports clubs and organizations seeking to monetize their fan base.

3 investors

Bond Sports provides cloud-based operations software for managing sports facilities, recreational complexes, and ice rinks. The platform handles facility rentals, program registration, membership management, point-of-sale payments, and financial analytics.

3 investors

BookSeats allows fans to book sports and event tickets bundled with flights and hotel accommodations in a single platform. The service simplifies event attendance planning by combining travel and lodging coordination with ticket purchases.

3 investors

BRCĒ Sports manufactures engineered shoelaces designed for athletic performance, with sport-specific tension and width calibration to improve ankle lockdown and stability during physical activity.

3 investors

Netpulse provides a branded mobile fitness app for gyms and health facilities, offering features such as slot booking, workout tracking with wearable integrations, member challenges, and points-based activity levels. Now part of EGYM, the product connects with wearables, apps, and member management systems as part of a broader fitness technology ecosystem.

3 investors

DigiMe3D provides 3D body-scanning and analysis tools used to track physical changes in clients, serving dietitians, gyms, personal trainers, physiotherapists, and sports clubs. Its products support nutrition, fitness, and clinical body-posture analysis workflows.

3 investors

Dream Sports is a sports technology group that operates a portfolio of consumer brands, products, and platforms used by millions of users. It builds and runs multiple sports-focused digital products under a single group.

3 investors

Dream11 is a fantasy sports platform operated by Sporta Technologies where users create fantasy teams to play games based on real-world sporting events. It serves sports fans in India.

3 investors

Edge10 Group builds ARMS, an Athlete Records Management System that centralises health, performance, and physical testing data into one platform with visual dashboards for elite sports teams and leagues. It serves the human performance industry across sport, fitness, armed forces, and corporate wellness, with clients including league-wide deals with MLB and NHL.

3 investors

EGYM provides an operating system for gyms and fitness clubs that connects training equipment, member data, and club management processes into one platform. It serves health and fitness businesses, offering tools aimed at improving member retention and revenue.

3 investors

EVA operates location-based virtual reality arenas where teams of up to 10 players use VR headsets and connected guns to play free-roam first-person shooter games on 5,400 sq ft playing fields. The venues also serve as social spaces with drinks, events, and esports competitions, with locations across France and internationally.

3 investors

FanAI provides marketing measurement and attribution technology that links marketing activity to sales outcomes, using causal attribution measurement that does not rely on cookies. Its tools help brands measure, optimize, and monetize their marketing strategies.

3 investors

Fenway Sports Group is a sports and entertainment holding company that acquires and operates sports clubs and organizations while making investments in sports and entertainment companies. It focuses on preserving and enhancing the enterprises it owns.

3 investors

FitLab builds and operates a portfolio of sport and fitness brands spanning equipment, boutique fitness studios, apparel, competitive events, and AI-based performance training. Its brands include Assault Fitness (AssaultBike, Rower, Runner), Racked, RPM, XPT, and various race and studio concepts serving fitness enthusiasts.

3 investors

Fliff offers a free-to-play sports prediction game that turns sports predictions into a social, competitive entertainment experience for its users. The company operates remotely with teams in the United States, Sofia, and Manila.

3 investors

GearUP provides custom youth sports uniforms and fan gear for schools, clubs, leagues, and recreation programs, setting up online team shops and shipping orders direct to athletes and families. It handles ordering, inventory, payments, and returns, offering apparel from brands such as Nike Team and Under Armour.

3 investors

PlayVS is a scholastic esports platform that provides officially sanctioned competitive leagues and educational programs for high school and middle school students across North America. The company offers Gaming Concepts, a STEM-aligned curriculum that integrates esports competition with digital citizenship, career readiness, and mental wellness education.

3 investors

Gym Class is a social gaming platform offering sports games including basketball, baseball, boxing, football, paintball, and soccer across virtual reality and mobile. It serves players looking to compete, socialize, and share gaming experiences within a community environment.

3 investors

Heja is a team management app that lets coaches and sports teams schedule practices, games and activities, track player availability, and handle team messaging and carpool organization in one place. It also offers digital fundraising tools where each player gets a personal webshop to raise money toward a shared team goal.

3 investors

HomeCourt is a basketball training app that uses AI to track and analyze players' shooting and skills. It offers a free tier and a premium HomeCourt+ membership aimed at committed players seeking to improve their game.

3 investors