Hapana
Sydney, AU · Founded 2012 · 120 employees on LinkedIn · 5 known investors
Hapana provides gym membership management software for fitness studios and gyms, handling scheduling, payments, member engagement, and branded apps. The platform serves boutique fitness and multi-location gym operators.
Also known as Hapana
Investors · 5
Company profile
researched Aug 2026Hapana provides business management software for gyms and fitness studios. The platform centralizes sales, scheduling and day-to-day operations, and includes modules for member management, multi-location management, marketing automation, a white-label mobile member app, and a reporting dashboard. Marketing tools are oriented to lead generation, member acquisition and retention through targeted campaigns and automated workflows, while the reporting dashboard is positioned for operational and decision-making analytics.
The product is configured for several fitness verticals, including mid-box gyms, Pilates and reformer studios, HIIT and functional group-training studios, yoga studios, and indoor cycling/spin studios. Vertical-specific capabilities described include 24/7 self check-in access control, gym tour bookings and appointment calendars, class-pack and membership purchasing, spot or bike reservations, waitlists, fitness challenges, wearable syncing for rewards and milestones, live-streamed and on-demand class content, and sub-accounts for franchises or multiple sites. Hapana also integrates with third-party tools spanning payments and security systems, and offers data migration, template-based configuration and customer support as part of onboarding.
Business model
Hapana sells software to fitness operators, packaging the platform with onboarding, data migration and ongoing support; prospective customers are directed to book a demo or a call rather than self-serve sign-up.
Traction
Hapana reports over 1,000 fitness businesses on the platform and publishes customer outcome figures including a 40% revenue increase over 12 months, a 36% increase in class bookings, a 117% increase in intro offers and trials, and a 55% increase in memberships.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company states more than 1,000 fitness businesses use its platform and cites a 4.5-star Capterra rating.
Positioning emphasizes scalability from a single studio to multiple locations, customizable templates and automations adapted to the operator's workflows, a white-label branded member app, and a global support team.
Technology
A cloud platform combining member management, scheduling and sales, marketing automation and workflows, reporting dashboards, and a customizable white-label member mobile app, with integrations to third-party payment and security/access systems and wearable device syncing.
Go-to-market
Demo- and consultation-led sales via the website, supported by customer stories and testimonials from operators such as KX Pilates, plus migration assistance for businesses switching from other systems.
Fitness businesses ranging from single-site boutique studios to larger mid-box gyms and multi-location or franchise operators, across Pilates/reformer, HIIT/functional, yoga, indoor cycling/spin and general gym formats.
Geography
The company references a global support team and serving fitness communities worldwide; customers cited include the Australian Pilates franchise KX Pilates.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Hapanahapana.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hapana do?
- Hapana is a management software platform for gyms and fitness studios covering member management, marketing and a branded app.
- Who are Hapana's investors?
- Hapana's investors include Bailador Technology Investments, OIF Ventures, Our Innovation Fund, Riverside Acceleration Capital, Tractor Ventures.
- Where is Hapana headquartered?
- Hapana is headquartered in Sydney, AU.