Hapana

Hapana provides business management software for gyms and fitness studios. The platform centralizes sales, scheduling and day-to-day operations, and includes modules for member management, multi-location management, marketing automation, a white-label mobile member app, and a reporting dashboard. Marketing tools are oriented to lead generation, member acquisition and retention through targeted campaigns and automated workflows, while the reporting dashboard is positioned for operational and decision-making analytics.

The product is configured for several fitness verticals, including mid-box gyms, Pilates and reformer studios, HIIT and functional group-training studios, yoga studios, and indoor cycling/spin studios. Vertical-specific capabilities described include 24/7 self check-in access control, gym tour bookings and appointment calendars, class-pack and membership purchasing, spot or bike reservations, waitlists, fitness challenges, wearable syncing for rewards and milestones, live-streamed and on-demand class content, and sub-accounts for franchises or multiple sites. Hapana also integrates with third-party tools spanning payments and security systems, and offers data migration, template-based configuration and customer support as part of onboarding.

Business model

Hapana sells software to fitness operators, packaging the platform with onboarding, data migration and ongoing support; prospective customers are directed to book a demo or a call rather than self-serve sign-up.

Traction

Hapana reports over 1,000 fitness businesses on the platform and publishes customer outcome figures including a 40% revenue increase over 12 months, a 36% increase in class bookings, a 117% increase in intro offers and trials, and a 55% increase in memberships.