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Fitbod

San Francisco, US · Founded 2017 · Delaware corporation · 6 known investors

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Fitbod is a mobile app that generates personalized strength and resistance training workouts based on a user's goals, fitness level, and available equipment, using a proprietary algorithm applying progressive overload and recovery tracking. It serves individuals from beginners to advanced lifters and powerlifters, whether training at home, at the gym, or elsewhere.

AI & Machine LearningConsumerSports TechWellness & Fitness

Founders & leadership

Fitbod was founded in 2017 by Allen Chen and Jesse Venticinque.

ACAllen Chen
Allen ChenCo-founder & CEO
JVJesse Venticinque
Jesse VenticinqueFounderHe previously worked as an early employee at LinkedIn leading mobile product design, and held roles at several startups including Slideshare, AltSchool, and Predictify.

Board

JCJason Calacanis
Jason CalacanisBoard directorFounder of LAUNCH; host of This Week in Startups

Investors · 6

Horseplay Ventureslisted by Horseplay VenturesLondon

How we know: Horseplay Ventures's portfolio page · Not right? Tell us

LAUNCHlisted by LAUNCHSan Francisco · $25K – $250Kvia Jason Calacanis · board

How we know: LAUNCH's portfolio page · board seat on SEC Form D · Not right? Tell us

Pear VClisted by Pear VCSan Francisco · $150K – $4M

How we know: pear.vc · open dataset · 5k.vc investor directory · Not right? Tell us

Sterling Roadlisted by Sterling RoadSan Francisco · $25K – $150K

How we know: Sterling Road's portfolio page · Not right? Tell us

TechNexus Venture CollaborativereportedChicago

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$4.7M disclosed across 1 round · 2020

▶$4.7MraisedMar 2020 · 27 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jess VenticinqueExecutive Officer, Director, Promoter
  • Allen ChenExecutive Officer, Director, Promoter
  • Jason CalacanisDirector
Offering amount
$4.7M
Amount sold
$4.7M
First sale
Mar 2020
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 6

MenshealthMen's Health is a media publication producing editorial content on fitness, health, nutrition, and wellness aimed at a male audience, covering topics such as workouts, weight loss, and medical trends. It also offers a daily email newsletter with workouts, weight loss advice, and meal plans.
WomenshealthmagWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
PuregymPureGym is the largest gym operator in the UK that offers personal training services, gym memberships, and operates fitness facilities. The company provides support and business tools for personal trainers and gym managers through a platform called PT Connect.
PelotonPeloton develops connected fitness equipment and a digital fitness app that delivers personalized workout classes and training guidance to home exercisers.
Anytime Fitness (Purpose Brands)Anytime Fitness operates a franchise network of 24-hour gyms with 6,000+ locations, offering members personalized fitness plans, personal and group training, coaching, and app-based progress tracking. It serves individual consumers in the United States and Canada, with an integration for Apple Fitness+ access.
ShapeShape is a digital wellness media publication offering science-backed articles, product reviews, and expert advice on fitness, health, and wellness. The site serves millions of monthly readers seeking accessible, inclusive wellness content and unbiased product recommendations.

Companies working in the same space as Fitbod.

In the news

Fitbod State Of Strength Report: 10 Data-Backed Insights On How Millions Of Lifters Are Training In 2025 – Fitbodfitbod.me · Dec 2025Our Customer Stories – Fitbodfitbod.me · Apr 2021

Frequently asked questions

What does Fitbod do?
Fitbod is a mobile app that generates personalized strength and resistance training workouts based on a user's goals, fitness level, and available equipment, using a proprietary algorithm applying progressive overload and recovery tracking. It serves individuals from beginners to advanced lifters and powerlifters, whether training at home, at the gym, or elsewhere.
Who founded Fitbod?
Fitbod was founded by Allen Chen, Jesse Venticinque in 2017.
Who are Fitbod's investors?
Fitbod's investors include Allied Venture Partners, Horseplay Ventures, LAUNCH, Pear VC, Sterling Road, TechNexus Venture Collaborative.
How much funding has Fitbod raised?
Fitbod has disclosed $4.7M raised across 1 round.
Where is Fitbod headquartered?
Fitbod is headquartered in San Francisco, US.