AdTech Startups

Blockthrough offers publishers ad-filtering technology that recovers revenue from ad-blocking users by serving lighter, user-friendly ads instead of blocking them entirely. The company works with online content publishers and was acquired by eyeo in 2022.

2 investors

Blue Wire is a podcast network of 260+ sports-focused shows that helps independent creators and pro athletes monetize their content and grow audiences while retaining creative control. It serves podcasters and content creators in the sports media space.

2 investors

Boltive provides a platform for ad security, compliance auditing, and data privacy monitoring across websites and advertising campaigns. It offers real-time detection of unsafe or non-compliant ad behavior, persona-based consent and data-sharing auditing, and malware protection for enterprise advertisers, agencies, and publishers.

2 investors

Bonsai offers a marketing data platform and AI-powered growth marketing service that helps brands measure what drives revenue and profit and optimize ad spend. It serves profit-driven brands, in-house marketing teams, and performance marketing agencies, and includes an AI agent called Beau trained on customer data.

2 investors

Boostability provides search engine optimization services aimed at small businesses, combining proprietary technology with SEO specialists who manage campaigns to improve organic search rankings and traffic. It tracks keyword data monthly to guide optimization strategies and offers scalable plans for different budgets.

2 investors

Brandlight helps brands optimize their visibility and positioning in AI-driven search and recommendation systems. The company serves CMOs, brand leaders, and marketing agencies navigating the shift from traditional search to AI-powered information discovery.

2 investors

BrandVerge is an advertising agency that provides media planning, buying, and organic social/influencer campaign management for brands, including DTC companies. It operates with a "leadership + lean" model in which clients work directly with senior media decision makers.

2 investors

Bridged Media is a media consultancy that provides decision frameworks, operating systems, and measurement practices to help editorial and subscription teams scale AI capabilities across their organisations. The company works with news publishers and event organisers to establish governance, workflows, and accountability structures that turn AI from isolated tools into repeatable organisational capabilities.

2 investors

The page presents advertising and audience-reach solutions for advertisers and partners, positioned under the Yahoo brand. It focuses on performance-driven ad offerings.

2 investors

Brij is a customer-data platform that identifies retail and marketplace buyers via QR codes, product registrations, and receipt uploads, converting anonymous offline shoppers into known first-party customer profiles. It syncs this deterministic buyer data into ad platforms and CRM tools (Meta, Google, TikTok, Klaviyo, Attentive, Shopify) to improve targeting, attribution, and LTV for consumer brands selling through third-party retail channels.

2 investors

Broadlume provides an all-in-one marketing and management platform for independent flooring retailers to help them grow revenue and manage operations. The company serves local flooring retailers with digital tools including CRM, visualization, lead management, and accounting capabilities.

2 investors

Buoyant Aero provides fully electric, self-flying aerial advertising platforms (blimps) as a service for brands and events. The company handles all aspects from envelope design and custom graphics to flight operations and audience engagement, targeting marketing teams and event organizers.

2 investors

BDG (Bustle) operates a portfolio of media sites and applications supported by advertising, publishing this policy to govern content submitted by advertisers and agencies. The company runs owned and operated digital properties that display ad placements for a general reader audience.

2 investors

Buyapowa provides an enterprise referral marketing platform that lets brands run customer, employee, and other referral programs from one place, managing leads and reward distribution. It targets large brands in complex, regulated industries such as telecoms, financial services, energy, and gaming.

2 investors

Buymedia is an AI-powered advertising platform that helps advertisers plan and manage their media spend across channels using data-driven targeting. It aims to reduce advertising waste and improve return on ad spend.

2 investors

Buzzvil operates a reward-based, full-funnel marketing and advertising platform that connects users, advertisers, and partners by giving users benefits such as coupons, event entries, and payment points in exchange for engagement with ads, quizzes, mini-games, and short-form content. It uses AI technology to design post-engagement user journeys and targeting, serving brands through a large network of card companies, banks, and telecoms, primarily in South Korea.

2 investors

Cartera, a division of Rakuten, operates a Shop & Earn offer network that lets loyalty program partners reward members with miles, points, or cash back for shopping across online, in-store, and dining merchants in the U.S. and Canada. It provides card-linked and click-based tracking technology plus retail marketing and program operation services for companies running rewards programs.

2 investors

Catalina delivers personalized digital advertising and promotional solutions to CPG brands, retailers, and agencies across mobile, online, and in-store channels. The company enables targeted offer distribution and measures advertising impact on retail sales through data-driven shopper insights.

2 investors

Choozle operates a programmatic digital advertising platform with self-service and managed-service options, connecting mid-market agencies and growth brands to premium inventory across display, CTV, video, audio, native, DOOH, search, and social channels via multiple DSPs and SSPs. The platform provides audience data, targeting, campaign optimization, and transparent measurement tools for advertisers across a range of industries.

2 investors

Churney applies causal AI and machine learning to help companies extract value from their data warehouses, focusing on advertising optimization and helping ad platforms recognize real customer value. It serves advertisers and marketing teams with data science and modeling capabilities in the ad-tech space.

2 investors

Circle Graphics provides large format digital printing for the out-of-home advertising industry, serving advertising agencies and outdoor posting companies. Operating three U.S. manufacturing facilities with an online ordering system, it produces billboard and outdoor printed products at high volume.

2 investors

Clicktivated transforms existing video content into interactive, clickable experiences that capture viewer intent signals and enable performance measurement. The platform distributes video programmatically and via site embeds, serving retail, tourism, and other verticals seeking measurable ROI from video marketing.

2 investors

Comscore provides media measurement and analytics services, connecting multiple data sources to help businesses evaluate the impact of media and marketing efforts and measure ROI across platforms. It offers cross-platform audience measurement for advertisers, agencies, and media companies.

2 investors

Constant offers "Landing Spaces," a platform that lets consumer brands create shoppable, on-brand landing pages and redirect shoppers to their preferred retailers across marketing channels like email, social, and retail media. It provides GDPR-compliant analytics that map the path from ad impression to conversion, supporting over 30 UK, US, and EU retailers.

2 investors