Vizbee
New York, US · Founded 2014 · Delaware corporation · 15 employees on LinkedIn · 8 known investors
Vizbee provides universal casting technology and lets media companies launch branded, high-performance TV apps across platforms such as FireTV, Roku, Samsung, LG, Vizio, AndroidTV, and Xbox. Its tools connect mobile and TV experiences with features like cross-device installs, sign-ins, mobile-to-TV search, and shopping to boost streaming engagement and revenue for broadcasters and media brands.
Also known as Vizbee Inc.
Founders & leadership
Board
Investors · 8
Also in the syndicate · 4
Reported raises · per SEC filings
Form D private placements$3.6M disclosed across 1 of 2 rounds · 2017
▶$3.6MraisedDec 2017 · 6 investors · Other TechnologyRule 506(b)
- Mark LevineDirector
- Darren FeherExecutive Officer, Director
- Prashanth PappuDirector
- Jeremy LeggDirector
- Somak ChattopadhyayDirector
- Offering amount
- $5M
- Amount sold
- $3.6M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Vizbee Inc. is a New York-headquartered software company serving streaming and media businesses in the connected home. Its cloud-based platform bridges TVs and mobile devices to simplify app installs, streamline authentication and enable cross-device engagement, including casting and interactivity, with the aim of unifying platforms that are otherwise fragmented across devices.
The product line comprises three main components exposed through developer SDKs: Omni, a connected-TV application framework for launching customizable, branded TV apps across more than eight TV platforms (including Fire TV, Roku, Samsung, LG, Vizio, Android TV and Xbox) with reusable UI components; Continuity, which unifies TV and mobile into a single flow for discovery, cross-device installs, automatic sign-in and universal casting, and which has been sold on a subscription basis; and HomeGraph, a household device graph mapping mobile and TV devices in a home, positioned as privacy-compliant and used to help advertisers and media companies reach viewers. Omni also supports synchronized mobile experiences such as mobile-driven search and browsing, companion advertising and social features.
Vizbee describes itself as a pioneer of universal casting and positions the combination of casting with household device data as a way for content owners to segment prospective OTT viewers and reach them via mobile marketing channels through "tap-to-TV" campaigns.
Founding story
The company was started by Darren Feher (former CEO of Conviva and CTO of NBCUniversal) and Prashanth Pappu (former SVP product marketing at Unicorn Media and head of products at Conviva).
Business model
Vizbee licenses its platform and SDKs to streaming businesses and media companies; its Continuity casting platform has been described as sold on a subscription basis, while HomeGraph is a device-graph data product aimed at advertisers and media firms.
B2B software revenue, including subscription sales of the Continuity casting platform and data products for advertisers and media companies.
Traction
Vizbee reports platform reach of 71,392,496 homes, 208,191,688 TV devices and 102,492,564 mobile devices. Turner implemented Vizbee casting in its TBS and TNT apps following a May 2017 digital upgrade and recorded a 30% month-over-month increase in casts between June and October 2017, totaling 1.7 million casts in that period; Epix used Vizbee to power its "Epix Cast" feature. Additional cited implementations include FloSports, Fox Nation and the Ryder Cup, and executives at MGM+ have publicly described using the platform.
Latest developments
Vizbee's current product set centers on Omni, a framework for launching branded TV apps across more than eight connected-TV platforms with Continuity built in, alongside Continuity casting and the HomeGraph household device graph, all documented for developers. It also promotes a partnership with Axonista combining that company's interactive capabilities with Vizbee's platform for publishers.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Vizbee positions itself as the pioneer of universal casting for OTT and reports reach across roughly 71.4 million homes, 208.2 million TV devices and 102.5 million mobile devices, working with broadcasters, sports networks and premium content brands.
Vizbee combines universal casting that works without a plug-in with a household device graph, allowing content owners to link mobile user acquisition to TV viewing and to run "tap-to-TV" targeting; its Omni framework additionally bundles cross-device continuity into TV app deployment across many platforms from a single codebase.
Technology
The platform is delivered as cloud services and developer SDKs: Omni for building and deploying TV apps across 8+ CTV platforms with pre-integrated Continuity SDKs; Continuity for cross-device install, authentication and casting flows without requiring a plug-in; and HomeGraph, a household-level map of mobile and TV devices. Supported TV platforms include Fire TV, Roku, Samsung, LG, Vizio, Android TV, Xbox and, in earlier Turner deployments, Apple TV.
Go-to-market
Direct enterprise sales to media and streaming companies, supported by demo requests on its website, developer documentation for technical adopters, and partnerships with technology vendors such as Axonista, whose interactive capabilities are combined with Vizbee's platform for publishers. Strategic investors Turner and Tegna were also users or intended users of the technology.
Streaming services, broadcasters, sports networks and other media companies operating OTT and connected-TV apps, as well as advertisers seeking OTT reach. Named users and reference customers include Turner (TBS, TNT), Epix, MGM+, FloSports, Fox Nation, the Ryder Cup and Tegna's Premion OTT ad network.
Geography
Offices in New York (120 E 23rd Street, New York, NY 10010, United States) and Hyderabad, India (4th Floor, Kapil Towers, Hyderabad 500032).
History
Vizbee was founded by Darren Feher, formerly CEO of Conviva and CTO of NBCUniversal, and Prashanth Pappu, formerly SVP of product marketing at Unicorn Media and head of products at Conviva. Armory Square Ventures first invested in 2016. In December 2017 the company disclosed strategic investments from Turner and Tegna alongside existing investors, by which point its technology was live in Turner's TBS and TNT apps and in Epix's casting feature. The company has since expanded its offering to include the Omni CTV app framework and the HomeGraph device-graph product, and maintains public developer documentation for its SDKs.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlap
Companies competing with Vizbee for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsVizbee announced strategic investments from Turner and Tegna, with participation from existing investors Core Capital, Armory Square Ventures, Kinetic Ventures and NEA. Amounts were not disclosed; an SEC filing from December 2017 showed a total offering amount of $5 million, of which $3.59 million had been sold at the time of filing.
Turner used Vizbee's technology in its TBS and TNT apps as part of a May 2017 digital upgrade, enabling plug-in-free casting from mobile phones to Roku, Amazon Fire TV, Apple TV and Samsung smart TVs.
Armory Square Ventures lists 2016 as the year of its first investment in Vizbee.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Vizbeevizbee.tv · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Vizbee do?
- Vizbee is a New York-based platform for streaming companies that links mobile devices and connected TVs for casting, installs and sign-ins.
- Who are Vizbee's investors?
- Vizbee's investors include Cerity Partners Ventures, Kinetic Ventures, L.L.C., Social Starts, Armory Square Ventures.
- How much funding has Vizbee raised?
- Vizbee has disclosed $3.6M raised across 1 of its 2 known rounds.
- Where is Vizbee headquartered?
- Vizbee is headquartered in New York, US.