Fundraising Fox

Vibenomics

Indianapolis, US · Founded 2016 · Delaware corporation · 29 employees on LinkedIn · 5 known investors

Vibenomics, a Mood Media company, operates an in-store digital advertising and retail media network that delivers programmatic audio, display, and experiential ads across retail locations. It serves retailers looking to monetize and digitize in-store experiences and advertisers seeking to reach shoppers at the point of sale, across grocery, drug, home improvement, sporting goods, travel, and convenience verticals in the US.</parameter> <parameter name="founders">[]

Founders & leadership

Vibenomics was founded in 2016 by Brent Oakley and Adam Ritz.

BOBrent Oakley
Brent OakleyinCo-founder · EVP, Mood Media Advertising & President, Vibenomics
ARAdam Ritz
Adam RitzinFounder, Co-owner, Vibenomics
CK
Chris KeaneyChief Technology Officer
NM
Nathan MillerSecretary and Chief Operating Officer
TS
Ted SchenbergNamed on SEC filing
SM
Scott McCorkleNamed on SEC filing

Investors · 5

Reported raises · per SEC filings

Form D private placements

$27.6M disclosed across 8 rounds · 2017–2022

$11.8MraisedMay 2022 · 48 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jenny QuinnetteExecutive Officer
  • Martin DraperExecutive Officer
  • Dustin DreesDirector
  • Tricia LaskeyDirector
  • Christopher KeaneyExecutive Officer
  • Paul BrennerExecutive Officer
  • Brent OakleyExecutive Officer, Director
  • Scott McCorkleDirector
  • Paul IaffaldanoDirector
Offering amount
$11.8M
Amount sold
$11.8M
First sale
May 2022
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$4.4MraisedOct 2020 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Christopher KeaneyExecutive Officer
  • Paul IaffaldanoDirector
  • Quinn RickerDirector
  • Scott McCorkleDirector
  • Dustin DreesDirector
  • Brent OakleyExecutive Officer, Director
  • Paul BrennerExecutive Officer
  • Martin DraperExecutive Officer
Offering amount
$4.5M
Amount sold
$4.4M
First sale
Oct 2020
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$4.7MraisedFeb 2020 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brent OakleyExecutive Officer, Director
  • Scott McCorkleDirector
  • Paul BrennerExecutive Officer
  • Christa AdkinsExecutive Officer
  • Quinn RickerDirector
  • Ted SchenbergDirector
Offering amount
$4.7M
Amount sold
$4.7M
First sale
Feb 2020
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$300KraisedJan 2020 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brent OakleyExecutive Officer, Director
  • Scott McCorkleDirector
  • Ted SchenbergDirector
  • Christa AdkinsExecutive Officer
  • Quinn RickerDirector
  • Paul BrennerExecutive Officer
Offering amount
$300K
Amount sold
$300K
First sale
Jan 2020
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$340.5KraisedJan 2020 · 20 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Quinn RickerDirector
  • Brent OakleyExecutive Officer, Director
  • Scott McCorkleDirector
  • Ted SchenbergDirector
  • Christa AdkinsExecutive Officer
  • Paul BrennerExecutive Officer
Offering amount
$340.5K
Amount sold
$340.5K
First sale
Dec 2019
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2.9MraisedAug 2019 · 23 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott McCorkleDirector
  • Christa AdkinsExecutive Officer
  • Ted SchenbergDirector
  • Quinn RickerDirector
  • Brent OakleyExecutive Officer, Director
Offering amount
$4.5M
Amount sold
$2.9M
Minimum investment
$25K
First sale
Dec 2018
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$78.8KraisedMar 2018 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brent OakleyExecutive Officer, Director
  • Ted SchenbergDirector
  • Scott McCorkleDirector
  • Nathan MillerExecutive Officer
Offering amount
$2M
Amount sold
$78.8K
First sale
Feb 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3.1MraisedOct 2017 · 32 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Chris KeaneyExecutive Officer
  • Nathan MillerExecutive Officer
  • Ted SchenbergDirector
  • Brent OakleyExecutive Officer, Director
  • Scott McCorkleDirector
Offering amount
$3.1M
Amount sold
$3.1M
Minimum investment
$25K
First sale
Mar 2017
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 5

by search overlap
eMarketer23 shared keywordsEMARKETER provides market research, data, forecasts, and reports on media, advertising, and commerce for marketers, advertisers, retailers, and financial services companies. It also offers advisory sessions and an AI-powered search tool to help clients make strategic decisions.
Grocery TV21 shared keywordsGrocery TV operates an in-store retail media network, installing screens in grocery stores that let brands reach shoppers at the point of purchase. It serves grocery retailers looking to build retail media networks and brands seeking in-store advertising placements across the United States.
Skai16 shared keywordsSkai operates an advertising platform with a partner ecosystem spanning walled garden media channels, commerce platforms, and certified agencies, giving marketers access to many publishers and ad types from a single login. It serves advertisers and agencies managing campaigns across major digital and commerce media.
Trellis16 shared keywordsTrellis is an AI-driven platform that automates advertising, pricing, and profitability optimization for eCommerce sellers on marketplaces like Amazon, Walmart, and Shopify. It combines machine learning automation with human decision-making to maximize profit margins and return on advertising spend across online sales channels.
Marin Software15 shared keywordsMarin Software is developing AI-driven performance marketing technology that plans and optimizes advertising campaigns. The company appears to be undergoing an acquisition, with shareholder inquiries directed to an administrator.

Companies competing with Vibenomics for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Vibenomics do?
Vibenomics, a Mood Media company, operates an in-store digital advertising and retail media network that delivers programmatic audio, display, and experiential ads across retail locations. It serves retailers looking to monetize and digitize in-store experiences and advertisers seeking to reach shoppers at the point of sale, across grocery, drug, home improvement, sporting goods, travel, and convenience verticals in the US.</parameter> <parameter name="founders">[]
Who founded Vibenomics?
Vibenomics was founded by Brent Oakley, Adam Ritz in 2016.
Who are Vibenomics's investors?
Vibenomics's investors include Allos Ventures, BIP Ventures, Elevate Ventures, High Alpha, BIP Capital.
How much funding has Vibenomics raised?
Vibenomics has disclosed $27.6M raised across 8 rounds.
Where is Vibenomics headquartered?
Vibenomics is headquartered in Indianapolis, US.