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Zemanta

New York, US · Founded 2014 · Delaware corporation · 6 known investors

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A demand-side platform (DSP) for outcome-based advertising campaigns, now integrated into the Teads advertising platform. Serves advertisers seeking to maximize campaign impact across extended inventory.

AdTech

Founders & leadership

Zemanta was founded in 2014 by Andraz Tori and Bostjan Spetic.

ATAndraz Tori
Andraz ToriCofounder and CTO2007–2019Advisory Board at Silicon Gardens
BSBostjan Spetic
Bostjan SpeticCo-founder · CPO2013–2017Bostjan Spetic is an executive and developer with background in multimedia technologies and product development. He leads Zemanta, a demand-side platform for outcome-based advertising campaigns.
TSTodd Sawicki
Todd SawickiCEO2013–2022He has experience in online advertising, digital media, and business development for startups and early-stage companies.

Board

SR
Scott RaferBoard director
FWFred Wilson
Fred WilsonBoard directorCo-founder & Partner at Union Square Ventures
PJ
Peter JonesBoard director

Investors · 6

Seedcamplisted by SeedcampLondon · $378K – $1.1M

How we know: Seedcamp's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Social Startslisted by Social StartsSan Francisco

How we know: Social Starts's portfolio page · funding news · the VCSheet dataset · Not right? Tell us

Union Square Ventures (USV)listed by Union Square Ventures (USV)New York · $1M – $8Mvia Fred Wilson · board

How we know: Union Square Ventures (USV)'s portfolio page · board seat on SEC Form D · company funding news (hacker news) · scommerce.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Eden VenturesreportedLondon

How we know: scommerce.com · Not right? Tell us

Also in the syndicate · 1

The Accelerator Group

Funding

SEC filings, press & company announcements

$3.2M disclosed across 1 of 3 rounds · 2010–2025

▶$3.2MraisedJan 2016 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott RaferDirector
  • Peter JonesDirector
  • Andraz ToriExecutive Officer, Director
  • Todd SawickiExecutive Officer, Director
  • Bostjan SpeticExecutive Officer, Director
  • Fred WilsonDirector
Offering amount
$3.7M
Amount sold
$3.2M
First sale
Jan 2016
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Zemanta went on to found or lead other companies.

Fred WilsonDirectorFounded Union Square VenturesCosmin OchisorLead engineerFounded CodeplainTodd SawickiExecutive Officer, DirectorFounded Gumshoe AI

Related companies · 2

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WixWix is a website builder and domain registrar that enables users to create professional websites and online presence. The platform serves businesses, creators, agencies, and enterprises with design tools, business management features, and AI-powered capabilities.

Companies working in the same space as Zemanta.

In the news

Zemanta Raises $3 Million From Union Square, Eden, To Help You "Blog Smarter" | TechCrunchtechcrunch.com · Nov 2010

Frequently asked questions

What does Zemanta do?
A demand-side platform (DSP) for outcome-based advertising campaigns, now integrated into the Teads advertising platform. Serves advertisers seeking to maximize campaign impact across extended inventory.
Who founded Zemanta?
Zemanta was founded by Andraz Tori, Bostjan Spetic in 2014.
Who are Zemanta's investors?
Zemanta's investors include LocalGlobe, Seedcamp, Social Starts, Union Square Ventures (USV), Eden Ventures.
How much funding has Zemanta raised?
Zemanta has disclosed $3.2M raised across 1 of its 3 known rounds.
Where is Zemanta headquartered?
Zemanta is headquartered in New York, US.