AB180
6 known investors
AB180 provides full-stack AI solutions for marketing and advertising technology, including deep linking, attribution, product analytics, customer engagement, and intelligent monetization capabilities. The company serves mobile app businesses and digital brands seeking to optimize user acquisition and achieve sustainable growth.
Also known as ab180 ยท AB180, Inc. ยท ์์ด๋น์ผํ๊ณต ยท ์ฃผ์ํ์ฌ ์์ด๋น์ผํ๊ณต
Investors ยท 6
Also in the syndicate ยท 4
Company profile
researched Aug 2026AB180, Inc. (Korean: ์ฃผ์ํ์ฌ ์์ด๋น์ผํ๊ณต) is a Seoul-based marketing technology and advertising technology company that builds an AI solution stack covering the full marketing funnel for mobile apps and games. Its flagship product is Airbridge, an in-house Mobile Measurement Partner (MMP) platform providing cross-platform attribution, AI-driven predictive lifetime value, fraud prevention and reporting across web and app touchpoints. Alongside Airbridge, the company offers DeepLink Plan for deep linking between operating systems and platforms, and Airflux, an AI-powered monetization agent that runs automated A/B tests and optimizes in-app advertising (IAA) and in-app purchases (IAP) for game teams.
AB180 has also acted as a distributor/reseller of third-party solutions in Korea, including the product analytics tool Amplitude and the customer engagement/marketing automation platform Braze (referred to in one report as "Blaze"), plus RevenueCat for in-app purchase and subscription monetization and no-code paywall experimentation. The company describes more than ten years of MarTech, AdTech and AI/MLOps experience and is developing Airbridge GO, an AI-native marketing agent intended to let AI agents autonomously execute marketing workflows from strategy through performance optimization.
The company is co-led by Co-CEOs Roi Sungpil Nam (founder) and Hunjae Jung, previously AB180's CTO and CPO, with Joon Oh as Chief Business Officer. Its registered address is 19Fโ20F, 419 Teheran-ro, Gangnam-gu, Seoul, and its business registration number is 550-88-00196.
Founding story
AB180 was founded in 2015 by Sungpil Nam (also referred to as Roi Nam), who serves as founder and Co-CEO. Nam is described as an AdTech and MarTech engineer and entrepreneur who has consulted with over 1,000 apps across verticals, was named one of South Korea's top software engineers in 2015, and appeared on Forbes Asia's 30 Under 30 list in Media, Marketing and Advertising in 2020. Co-CEO Hunjae Jung, also recognized among South Korea's top software engineers in 2015, previously served as the company's CTO and CPO and is described as the architect of its core technology.
Business model
B2B software and services sold to app and game publishers and digital brands, combining proprietary SaaS products (Airbridge attribution, DeepLink Plan, Airflux monetization, and the in-development Airbridge GO agent) with resale/support of partner platforms such as Amplitude, Braze and RevenueCat. Sales are enterprise-oriented, with demo requests and enterprise sales and customer support functions that the company said it would strengthen following its Series C.
Revenue derives from enterprise SaaS subscriptions/usage for its measurement, deep linking and monetization products and from offering partner platforms (Amplitude, Braze, RevenueCat) to enterprise clients. Reported revenue was approximately KRW 38.4 billion in 2025.
Traction
Reported metrics include 600+ brands/apps and games served (company website), 800+ enterprise clients and 1,000+ apps across 30-plus countries and about KRW 38.4 billion in 2025 revenue (July 2026 reporting), and earlier figures of 13 million active devices tracked in real time (2018) and 54 million devices across 200 countries (2023). Published customer outcomes include Wanted Lab cutting CPA 38%, Dabang reducing deep link creation time/resources by 90%, Clegames raising ad revenue about 26โ26.86%, Treeplla LTV up 9.8%, GOSU 25% revenue uplift with 35% ad cost savings, Go2Joy blocking 90% of affiliate fraud, Greenlabs doubling open rates, Segari improving marketing efficiency 50%, 3o3 reaching 7.78 million app installs, Shmoody surpassing 1 million installs, and VortexGravity cutting MMP costs 50%.
Latest developments
In July 2026 AB180 announced a $15 million (KRW 21.4 billion) Series C led by Atinum Investment with participation from Z Venture Capital, Korea Development Bank, Industrial Bank of Korea, Delight Investment and existing investor Storm Ventures, bringing total funding to about $29 million. Proceeds are earmarked for AI and big data R&D, global market expansion, enterprise sales and customer support improvements, and the company said it is considering an IPO and strategic M&A over the medium to long term. It is developing Airbridge GO, an AI-native marketing agent solution. The company reported 2025 revenue of about KRW 38.4 billion and more than 800 enterprise clients.
โธFull profile โ market position, technology, go-to-market, geography, history
Market position
A Korean martech/adtech vendor describing itself as the only Asia-based in-house MMP provider, serving 600+ brands (per its website) and, per July 2026 reporting, more than 800 enterprise clients and over 1,000 apps in 30-plus countries. Customers cited include Standard Chartered (SC First Bank), Nexon, Wanted Lab, Dabang/Station3, LG Uplus, Kakao Style, Clegames, Delightroom, GOSU, Go2Joy, Greenlabs, Segari, Shmoody, Buddy.ai, VortexGravity, Treeplla, GS Home Shopping, SK Telecom, Burger King, Queenit and Toss.
AB180 positions Airbridge as the only Mobile Measurement Partner platform developed in-house and based in Asia, combining cross-platform (web, app, PC, console, Steam and offline/DOOH) attribution with AI-based predictive LTV and fraud protection. Its stack spans measurement, deep linking, product analytics, engagement and monetization, and it is developing Airbridge GO as an AI-native agent for autonomous marketing workflows. Customer references cite cost advantages and efficiency gains, such as one game company cutting MMP costs by 50%.
Technology
Cross-platform attribution with granular reporting, AI-driven predictive LTV modeling, ad fraud detection and prevention, deep link generation and routing across operating systems and platforms, product analytics, AI-based customer engagement personalization, and an AI monetization agent (Airflux) that automatically A/B tests and optimizes IAA and IAP based on learned player behavior. The company cites AI/MLOps and big data expertise and is building AI agents for autonomous marketing workflows (Airbridge GO).
Go-to-market
Direct enterprise sales and demo booking through its website in Korean and English, supported by published customer case studies across gaming, lifestyle, education and finance verticals, a blog and CS Hub resource center, and industry events including its own MGS marketing conference in Korea and appearances at G-STAR. Post-Series C plans include strengthening enterprise sales and upgrading customer support.
Mobile app and game publishers, plus digital-first brands and enterprises in gaming, lifestyle, commerce, finance, education and telecom that need user-acquisition measurement, deep linking, product analytics, engagement and monetization tooling; ranging from startups to large enterprises.
Geography
Headquartered in Seoul, South Korea (Gangnam-gu, Teheran-ro). Reported support for more than 800 enterprise clients and over 1,000 apps across 30-plus countries as of the July 2026 Series C, including Korea, Vietnam and Turkey. Earlier reporting in 2023 cited availability of Airbridge in more than 20 countries, including the United States, Canada, Vietnam and Malaysia, with data reach across 200 countries.
History
AB180 was founded in 2015 and built Airbridge, a people-based attribution analytics product. By early 2018 the company reported tracking over 13 million active devices in real time and had raised about $1.6 million to date. In August 2023 it raised a KRW 12 billion Series B led by Storm Ventures to fund international expansion, infrastructure and product capabilities; at that time Airbridge was offered in more than 20 countries and reported reach across over 54 million devices in 200 countries. In August 2024 AB180 hosted MGS, described as South Korea's largest marketing conference, and in December 2024 it presented at G-STAR 2024 for the gaming industry. In June 2025 the company publicized Airflux AI results for game monetization. In July 2026 it announced a $15 million (KRW 21.4 billion) Series C led by Atinum Investment, bringing total capital raised to roughly $29 million (KRW 41.3 billion), and said it was weighing an IPO and strategic M&A over the medium to long term.
Compiled by commissioned research from 8 cited public sources โ announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed โ not independently audited.
Competitors ยท 2
by search overlap
Companies competing with AB180 for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline ยท 8
launches, deals, and filingsKRW 21.4 billion (about $15 million) Series C led by Atinum Investment with new investors Z Venture Capital, Korea Development Bank, Industrial Bank of Korea and Delight Investment, plus existing backer Storm Ventures. Funds allocated to AI and big data R&D, global expansion, enterprise sales and customer support.
$15M source โ
AB180 is developing Airbridge GO, an AI-native marketing agent solution intended to let AI agents autonomously handle the full marketing workflow from strategy to performance optimization.
Newsroom item, credited to Tencent, on how Airflux's AI improved game team monetization with a 50% LTV increase.
AB180 is led by Co-CEOs Sungpil Nam and Hunjae Jung, the latter formerly the company's CTO and CPO; Joon Oh serves as Chief Business Officer.
Coverage by 17173 of AB180's MMP offering for the gaming industry at G-STAR 2024.
AB180 hosted MGS, described as South Korea's largest marketing conference, which concluded with record-high attendance.
KRW 12 billion (approximately $10 million) Series B led by Storm Ventures with KB Investment, SL Investment and existing investor Kolon Investment, to fund international expansion, customer acquisition and infrastructure.
$10M source โ
Roi Sungpil Nam was honored on Forbes Asia's 30 Under 30 list in Media, Marketing and Advertising (2020).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
โธResearch sources ยท 8
primary sources listed
- AB180ab180.co ยท web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does AB180 do?
- South Korean martech/adtech company behind Airbridge, an Asia-based mobile measurement and AI marketing platform.
- Who are AB180's investors?
- AB180's investors include Atinum Investment Co. Ltd., Storm Ventures.