Volta

Volta (Volta XR) operates a real-time interaction platform that lets audiences control visuals on stages, screens and streams from their own smartphones. Participants typically scan a code to join, after which their individual inputs are rendered live on large-format displays, LED walls, websites or streaming feeds. The company positions the audience itself as the content of an activation, and applies the same mechanic across in-person venues, outdoor digital out-of-home placements and remote/livestream audiences simultaneously.

Alongside the visual layer, Volta frames each activation as a measurable media placement. It reports that every activation produces a data trail that brands can configure by depth, spanning aggregate ROI metrics, demographic and behavioural data, and first-party opt-in data. Marketing claims on the company site cite 4–6x recall versus passive advertising and a 1:1 media placement on every phone in the room, with calls to action delivered at moments of peak engagement.

Deployments described by the company include sports, music, conference and out-of-home settings: an audio-reactive installation on the Australian Open campus in Melbourne for the AO Live brand; audience engagement experiences at Tampa Bay Lightning hockey games; a suite of AI-driven creative tools for Seth Troxler's headline set at the SOMA stage of Outside Lands in Golden Gate Park as part of a Microsoft Copilot/Azure AI series; TED AI conference visuals that let in-room and YouTube livestream chat audiences contribute together; a Twitch-integrated, globally synchronised show with Beatport and Pete Tong in which viewers controlled LED wall visuals; a real-time music video with Imogen Heap's creative team for the single "Last Night of an Empire"; a three-night Super Bowl LX experience at the San Francisco Ferry Building; and a Times Square roadblock with OUTFRONT Media at the Solstice 2026 outdoor yoga event, where 350 attendees submitted live-moderated photos.