Fundraising Fox

Showpad

Chicago, US · Founded 2011 · Belgium LLC · 459 employees on LinkedIn · 6 known investors

Showpad connects sales teams with AI-powered tools to enhance learning and performance. The platform serves revenue teams and field sellers across multiple industries globally.

Founders & leadership

Showpad was founded in 2011 by Pieterjan Bouten and Louis Jonchkeere.

PBPieterjan Bouten
Pieterjan BoutenCo-founder
LJ
Louis JonchkeereCo-founder

Board

JHJeff Horing
Jeff Horingin𝕏Board directorCo-founder & Managing Director at Insight Partners
BVBarend Van de Brande
Barend Van de Brandein𝕏Board directorFounding Partner at Hummingbird Ventures
NFNorman Fiore
Norman Fiorein𝕏Board Member2014–2025General Partner at Dawn Capital LLP

Investors · 6

Reported raises · per SEC filings

Form D private placements

$4.6M disclosed across 1 round · 2018

$4.6MraisedJun 2018 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Pieterjan BoutenExecutive Officer, Director
  • Jeff HoringDirector
  • Louis JonchkeereExecutive Officer, Director
  • Barend Van de BrandeDirector
  • Norman FioreDirector
Offering amount
$4.6M
Amount sold
$4.6M
Minimum investment
$1.6M
First sale
Jun 2018
Incorporated
Limited Liability Company, Belgium
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 10

by search overlap
Pipedrive392 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
Zendesk381 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Close344 shared keywordsClose is a CRM platform that provides sales software for businesses, emphasizing communication features and automated data entry to improve sales representative productivity.
Bigtincan308 shared keywordsBigtincan, together with Showpad, provides a sales enablement and revenue effectiveness platform combining content management, sales readiness, buyer engagement, and AI-driven analytics. It serves sales organizations with tools for content personalization, adaptive learning, coaching, shared buyer workspaces, and performance intelligence.
Cognism243 shared keywordsCognism provides verified, GDPR- and CCPA-compliant B2B contact and company data, including phone-verified mobiles and buyer intent signals, delivered via platform, API, or batch, for sales, marketing, and revenue operations teams. It focuses on the European market and offers data enrichment and Data-as-a-Service for SMB, mid-market, and enterprise B2B teams.
Highspot240 shared keywordsHighspot operates a sales enablement platform that helps go-to-market teams manage sales content, deliver training and coaching, and engage buyers with analytics on what works. Founded in Seattle in 2012, the company serves enterprise revenue teams and has raised venture funding from investors including Iconiq Growth, Madrona, Sapphire Ventures, OpenView, Salesforce Ventures, Tiger Global, and B Capital.
Yesware194 shared keywordsYesware is a sales engagement platform that helps teams conduct outreach campaigns, schedule meetings, and track email engagement with buyers. The platform serves sales teams of all sizes, from small businesses to enterprises with over 1,000 users.
Nutshell193 shared keywordsNutshell provides an AI-powered sales CRM and marketing automation platform for sales teams, with features such as automated note-taking, prospect research, and integrations. It targets small and mid-sized businesses looking to manage contacts, track deals, and close more sales.
Deskera191 shared keywordsDeskera offers a cloud-based all-in-one business management platform that combines ERP, MRP, CRM, and HR/time-tracking functions for companies. It targets CEOs and business leaders, with industry configurations for manufacturing sectors such as industrial, automotive, food and beverage, and apparel.
Fireflies Ai184 shared keywordsFireflies.ai provides a voice assistant and transcription platform that automates team workflows by converting conversations into actionable insights. The platform serves enterprise teams looking to optimize meeting and call management through AI-powered transcription and automation.

Companies competing with Showpad for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Showpad do?
Showpad connects sales teams with AI-powered tools to enhance learning and performance. The platform serves revenue teams and field sellers across multiple industries globally.
Who founded Showpad?
Showpad was founded by Pieterjan Bouten, Louis Jonchkeere in 2011.
Who are Showpad's investors?
Showpad's investors include Insight Partners, Columbia Lake Partners, Dawn Capital, Hummingbird Ventures, Korelya Capital, Vector Capital.
How much funding has Showpad raised?
Showpad has disclosed $4.6M raised across 1 round.
Where is Showpad headquartered?
Showpad is headquartered in Chicago, US.