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Showpad

Chicago, US · Founded 2011 · Belgium LLC · 459 employees on LinkedIn · 7 known investors

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Showpad connects sales teams with AI-powered tools to enhance learning and performance. The platform serves revenue teams and field sellers across multiple industries globally.

AI & Machine LearningEnterprise SoftwareSaaSSales Tech

Founders & leadership

Showpad was founded in 2011 by Pieterjan Bouten and Louis Jonchkeere.

PBPieterjan Bouten
Pieterjan BoutenCo-Founder & CEO2011–2022General Partner at Entourage Ventures
LJ
Louis JonchkeereCo-founder
LJ
Louis JonckheereFounder
PM
Peter MinneFounder

Board

JHJeff Horing
Jeff HoringBoard directorCo-founder & Managing Director at Insight Partners
BVBarend Van de Brande
Barend Van de BrandeBoard directorFounding Partner at Hummingbird Ventures
NFNorman Fiore
Norman FioreBoard Member2014–2025General Partner at Dawn Capital LLP

Investors · 7

Columbia Lake Partnerslisted by Columbia Lake PartnersLondon

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Dawn Capitallisted by Dawn CapitalLondon · $317.5K – $6.3Mvia Norman Fiore · board

How we know: Dawn Capital's portfolio page · board seat on SEC Form D · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Entourage Ventureslisted by Entourage Ventures

How we know: Entourage Ventures's portfolio page · Not right? Tell us

Hummingbird Ventureslisted by Hummingbird VenturesSint-Joost-Ten-Node, Brussels · $500K – $10Mvia Barend Van den Brande · board

How we know: Hummingbird Ventures's portfolio page · a partner's Signal profile · board seat on SEC Form D · funding news · techcrunch.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Korelya Capitallisted by Korelya CapitalParis

How we know: Korelya Capital's portfolio page · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Vector CapitalreportedSan Francisco

How we know: press coverage · Not right? Tell us

Funding

SEC filings, press & company announcements

$4.6M disclosed across 1 of 4 rounds · 2013–2019

▶$4.6MraisedJun 2018 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Pieterjan BoutenExecutive Officer, Director
  • Jeff HoringDirector
  • Louis JonchkeereExecutive Officer, Director
  • Barend Van de BrandeDirector
  • Norman FioreDirector
Offering amount
$4.6M
Amount sold
$4.6M
Minimum investment
$1.6M
First sale
Jun 2018
Incorporated
Limited Liability Company, Belgium
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

The Showpad mafia →

6 people who came through Showpad went on to found or lead other companies.

Norman FioreDirectorFounded Dawn CapitalMaarten MortierCTOFounded EntouragePablo Jimenez de Parga Ramosbusiness developmentFounded throxyRoeland DelrueAccount ExecutiveFounded Aikido SecurityCedric De VleeschauwerDirector Business Development, Partnerships & Demand Generation EMEAFounded WarrenDavid Du PréVP SalesFounded Warren

Related companies · 10

PipedrivePipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
Zendesk New YorkThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
CloseClose is a CRM platform that provides sales software for businesses, emphasizing communication features and automated data entry to improve sales representative productivity.
BigtincanBigtincan provides sales enablement software that integrates with existing enterprise platforms like Salesforce, Microsoft, and Adobe to help sales and client-facing teams access content, training, and coaching resources. The company serves enterprise organizations seeking to enhance their sales productivity through mobile-first, platform-integrated solutions.
CognismCognism is a B2B sales intelligence platform that provides accurate, compliance-focused contact and company data for revenue and go-to-market teams. It focuses on serving sales teams selling into and across EMEA and European markets, with additional presence in the US.
HighspotHighspot operates a sales enablement platform that helps go-to-market teams manage sales content, deliver training and coaching, and engage buyers with analytics on what works. Founded in Seattle in 2012, the company serves enterprise revenue teams and has raised venture funding from investors including Iconiq Growth, Madrona, Sapphire Ventures, OpenView, Salesforce Ventures, Tiger Global, and B Capital.
YeswareYesware is a sales engagement platform that helps teams conduct outreach campaigns, schedule meetings, and track email engagement with buyers. The platform serves sales teams of all sizes, from small businesses to enterprises with over 1,000 users.
NutshellNutshell provides customer relationship management and sales software designed for small businesses to increase revenue and improve team adoption of sales and marketing tools.
DeskeraDeskera offers a cloud-based all-in-one business management platform that combines ERP, MRP, CRM, and HR/time-tracking functions for companies. It targets CEOs and business leaders, with industry configurations for manufacturing sectors such as industrial, automotive, food and beverage, and apparel.
Fireflies AiFireflies.ai provides a voice assistant and transcription platform that automates team workflows by converting conversations into actionable insights. The platform serves enterprise teams looking to optimize meeting and call management through AI-powered transcription and automation.

Companies working in the same space as Showpad.

In the news

Belgium’s Showpad to lead AI sales tech charge after Vector Capital-backed merger | EU-Startupseu-startups.com · Aug 2025Showpad Secures $70 Million in Series D Funding | Insight Partnersinsightpartners.com · Jun 2019Showpad raises $2M Series A from Hummingbird Venturestechcrunch.com · Mar 2013

Frequently asked questions

What does Showpad do?
Showpad connects sales teams with AI-powered tools to enhance learning and performance. The platform serves revenue teams and field sellers across multiple industries globally.
Who founded Showpad?
Showpad was founded by Pieterjan Bouten, Louis Jonchkeere in 2011.
Who are Showpad's investors?
Showpad's investors include Insight Partners, Columbia Lake Partners, Dawn Capital, Entourage Ventures, Hummingbird Ventures, Korelya Capital, Vector Capital.
How much funding has Showpad raised?
Showpad has disclosed $4.6M raised across 1 of its 4 known rounds.
Where is Showpad headquartered?
Showpad is headquartered in Chicago, US.