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Pieterjan Bouten

InvestorFounder

General Partner at Entourage Ventures · Founder at Showpad

Gent, Belgium

Writes $5K – $50K checks · typically $25K

FoundedShowpad

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Ask Boris Bogaert to introduce you to Pieterjan

You →Boris · together at Netlog (Acquired by Meetic) (2007–2010) →Pieterjan

Ask Jamie Chen to introduce you to Pieterjan

You →Jamie · 4 people · together at Netlog (Acquired by Meetic) →Pieterjan

Ask Sam Okafor to introduce you to Pieterjan

You →Sam · 5 people · together at Wintercircus Ghent →Pieterjan

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About

Pieterjan Bouten co‑founded In The Pocket and Showpad, scaled to ~$100M revenue, 500+ employees; runs a studio launching 3–5 B2B SaaS companies that leverages his 200+‑person team as in‑house partner.

Invests in

AI & Machine LearningData & InfrastructureEnterprise SoftwareFintechSaaS

Founder at Showpad

Intro paths

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In turn, Pieterjan can intro founders to Showpad's investors below.

Showpad's investors · 7

Columbia Lake PartnersLondon · since 2018Dawn CapitalLondon · $317.5K – $6.3M checks · since 2018Entourage Venturessince 2018Hummingbird VenturesSint-Joost-Ten-Node, Brussels · $500K – $10M checks · since 2018Insight PartnersNew York · $120M – $350M checks · since 2018Korelya CapitalParis · since 2018Vector CapitalSan Francisco · since 2025

Co-founders at Showpad

LJ
Louis JonchkeereExecutive Officer, Director
LJ
Louis JonckheereFounder
PM
Peter MinneFounder

Experience

  1. EntourageGeneral Partnercurrent2023 — present
  2. Wintercircus GhentCo-Foundercurrent2023 — present
  3. In The PocketCo-Founder - Board membercurrent2010 — presentGhent Belgium
  4. ShowpadBoard Member2022 — 2025Ghent, Belgium
  5. ShowpadCo-Founder & CEO2011 — 2022
  6. CorilusNon Executive Director2020 — 2025
  7. Netlog (Acquired by Meetic)Head of Business Development EMEA2007 — 2010Ghent, Belgium
  8. AccentureConsultant2006 — 2007Brussels Metropolitan Area

Skills & more

Mobile4Mobile Devices99Online Advertising25Digital Strategy38Digital Marketing28Mobile Applications45Enterprise Software6Entrepreneurship57Advertising7Strategic Partnerships8Start-ups79CRM22
+12 moreManagementSocial Media MarketingOnline MarketingBusiness DevelopmentSaaSStrategyMobile MarketingEarly-stage StartupsEnterprise MobilityInternet StrategyStart-upDevelopment of Sales

From Pieterjan's professional profile.

Investments

Investor

Aikido SecurityAPROPLANBasaltBitmovinCardifyCommerceClarityConvergeDaltixDyttoEpimindsGrowblocksHandholdHenchmanHighsailInfluoIntrowLexroom.aiNineidSerenedbSightera BiosciencesSpendeskSweepbrightTekst

Per curated public sources.

Colleagues at Entourage Ventures

Anne-Elisabeth Vercruysse
Finance & Legal at Entourage Ventures
Erwan Gardelle
Investor at Entourage Ventures
Evert Beeckman
Partner at Entourage Ventures
Ilja Schiller
Investor at Entourage Ventures
Maarten Mortier
Partner at Entourage Ventures

Network1

Christina CacioppoScout
Building Vanta to make companies more secure by changing economic incentives.

Investors connected to Pieterjan in public investor directories — a warm-intro map.

Frequently asked questions

Who is Pieterjan Bouten?
Pieterjan Bouten co‑founded In The Pocket and Showpad, scaled to ~$100M revenue, 500+ employees; runs a studio launching 3–5 B2B SaaS companies that leverages his 200+‑person team as in‑house partner.
Where does Pieterjan Bouten work?
Pieterjan Bouten is Founder of Showpad and General Partner at Entourage Ventures.
What does Pieterjan Bouten invest in?
Pieterjan Bouten invests in AI & Machine Learning, Data & Infrastructure, Enterprise Software, Fintech, SaaS.
What check size does Pieterjan Bouten write?
Pieterjan Bouten typically writes checks of $5K – $50K.
What companies did Pieterjan Bouten found?
Pieterjan Bouten founded Showpad.
What companies has Pieterjan Bouten invested in?
Investments tracked here include Aikido Security, APROPLAN, Basalt, Bitmovin, Cardify, CommerceClarity, Converge, Daltix, Dytto, Epiminds, Growblocks, Handhold, and 11 more.
Where did Pieterjan Bouten go to school?
Pieterjan Bouten studied at KU Leuven (Master, Communication Sciences); Universitat Autònoma de Barcelona (Master's Degree (Erasmus Program), Master); EHSAL Management School (Master's Degree, Master in International Business).

Founder mafias

EHSAL Management School mafia2

Also came through, then founded or led a company.

Edgard VermeerschCommercial SciencesFounded Itineris

Same school

Shared employers