Find your path to William
21 people in our graph share verified history with William — schools, employers, funds. One of them is your warm intro.
About
William Ballance is the CEO and co-founder of Lavender, a company that develops AI software combining communication psychology with artificial intelligence to assist with email writing. Before founding Lavender, he worked as a sales representative and started an alumni social chat and mobile fundraising app, an effort connected to a campaign to prevent the closure of Sweet Briar College. He studied Government and Economics, is based in New York, and the company got its start in Atlanta.
Founder at Lavender
Intro paths
In turn, William can intro founders to Lavender's investors below.
Lavender's investors · 3
Co-founders at Lavender

Experience
- LavenderCEO & Co-Foundercurrent2020 — presentNew York, New York, United States
- SorterCo-Founder & CEOcurrent2018 — presentNew York, New York
- DoolyStrategic Advisor2021 — 2023
- AlumFounder2016 — 2018Atlanta, Georgia
- My Fun FilterFounder2016Atlanta, Georgia
- SpringbotSDR & AE - US/UK/Australia2015 — 2016Atlanta Metropolitan Area
- Candle SpasEmployee #12013 — 2014Atlanta, Georgia
- LocllySDR & AE - US/MX2011 — 2012Atlanta Metropolitan Area
- Pinnacle FêteFounder2009 — 2011Blacksburg, VA
- Hampton Roads Chamber of CommerceIntern - Lead Hampton Roads2010Norfolk, Virginia
Skills & more
+12 more
Team BuildingEconomic DevelopmentEvent ManagementStrategic PartnershipsEmail MarketingDigital StrategyMarketing CommunicationsSmall BusinessSalesforce.comLavenderLeadershipStrategyLanguages English
- Google Analytics — Google
From William's professional profile.
Frequently asked questions
- Who is William Ballance?
- William Ballance is the CEO and co-founder of Lavender, a company that develops AI software combining communication psychology with artificial intelligence to assist with email writing. Before founding Lavender, he worked as a sales representative and started an alumni social chat and mobile fundraising app, an effort connected to a campaign to prevent the closure of Sweet Briar College. He studied Government and Economics, is based in New York, and the company got its start in Atlanta.
- Where does William Ballance work?
- William Ballance is Founder of Lavender.
- What companies did William Ballance found?
- William Ballance founded Lavender.
- Where did William Ballance go to school?
- William Ballance studied at Hampden-Sydney College (Government); Virginia Tech; Training the Street (Corporate Valuation).
Founder mafias
Virginia Tech mafia108
Also came through, then founded or led a company.
+ 101 more
Hampden-Sydney College mafia4
Also came through, then founded or led a company.
Trainingthestreet mafia2
Also came through, then founded or led a company.
Same school
Also attended Hampden-Sydney College9
+ 3 more
Also attended Virginia Tech210
+ 204 more






















