Lavender
Founded 2020 · 141 employees on LinkedIn · 3 known investors
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Lavender is an AI email assistant that uses generative AI, including OpenAI systems and fine-tuned large language models, to help users write better emails. It is aimed at improving email writing performance for its users.
Founders & leadership
Lavender was founded in 2020 by William Ballance and Will Allred.
WB

William BallanceCEO & Co-FounderWilliam Ballance previously worked as a sales representative before founding Lavender. He studied Government and Economics and has been developing software since childhood; his earlier venture was an alumni engagement and mobile fundraising platform that evolved into a startup applying communication psychology research to sales tools.
WA

Will AllredCo-founder · Chief Growth OfficerWill Allred leads growth at Lavender, an AI email assistant company. He has worked with AI researchers at universities including Cambridge, Columbia, and Stanford, and has consulted with organizations ranging from startups to public companies on AI implementation and sales enablement.
CC
Casey CorvinoFounder
Investors · 3
Norwest Venture Partnerslisted by Norwest Venture PartnersMenlo Park · $10M – $30M
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
Funding
SEC filings, press & company announcements$13.2M disclosed across 1 of 2 rounds · 2023
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Lavender do?
- Lavender is an AI email assistant that uses generative AI, including OpenAI systems and fine-tuned large language models, to help users write better emails. It is aimed at improving email writing performance for its users.
- Who founded Lavender?
- Lavender was founded by William Ballance, Will Allred in 2020.
- Who are Lavender's investors?
- Lavender's investors include Norwest Venture Partners, Position Ventures, Service Provider Capital.
- How much funding has Lavender raised?
- Lavender has disclosed $13.2M raised across 1 of its 2 known rounds.

