Lavender
Founded 2020 · 141 employees on LinkedIn · 3 known investors
Find your way into Lavender
259 people in our graph share verified history with the Lavender team — schools, employers, funds. One of them is your warm intro.
Tyler Wilsonunlockedknows Will Allred · together at Northwestern Mutual (overlapped)
knows the team · via Northwestern Mutual
×8knows the team · via UNC Kenan-Flagler Business School
knows the team · via CEB
knows the team · via Trainingthestreet
Lavender is an AI email assistant that uses generative AI, including OpenAI systems and fine-tuned large language models, to help users write better emails. It is aimed at improving email writing performance for its users.
Founders & leadership
Lavender was founded in 2020 by William Ballance and Will Allred.
WB

William BallanceinCEO & Co-FounderWilliam Ballance previously worked as a sales representative before founding Lavender. He studied Government and Economics and has been developing software since childhood; his earlier venture was an alumni engagement and mobile fundraising platform that evolved into a startup applying communication psychology research to sales tools.
WA

Will AllredinCo-founder · Chief Growth OfficerWill Allred leads growth at Lavender, an AI email assistant company. He has worked with AI researchers at universities including Cambridge, Columbia, and Stanford, and has consulted with organizations ranging from startups to public companies on AI implementation and sales enablement.
Investors · 3
Funding
SEC filings, press & company announcements$13.2M disclosed across 1 of 2 rounds · 2023
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Lavender do?
- Lavender is an AI email assistant that uses generative AI, including OpenAI systems and fine-tuned large language models, to help users write better emails. It is aimed at improving email writing performance for its users.
- Who founded Lavender?
- Lavender was founded by William Ballance, Will Allred in 2020.
- Who are Lavender's investors?
- Lavender's investors include Norwest Venture Partners, Position Ventures, Service Provider Capital.
- How much funding has Lavender raised?
- Lavender has disclosed $13.2M raised across 1 of its 2 known rounds.

