Find your path to Will
240 people in our graph share verified history with Will — schools, employers, funds. One of them is your warm intro.
Tyler WilsonunlockedWill: together at Northwestern Mutual (2012)
Will: together at Northwestern Mutual
×9Will: together at UNC Kenan-Flagler Business School
Will: together at CEB
About
Will Allred is a cofounder of Lavender, an email intelligence company, where he serves as Chief Growth Officer. He has worked with AI researchers at Cambridge, Columbia, and Stanford to implement models for organizations including Yamaha and Gravity Blankets, and has coached sales teams on email writing. Lavender's email coaching product has been used by more than 100,000 sales reps, and the company raised a $13.2 million Series A led by Norwest Venture Partners in early 2022.
Founder at Lavender
Intro paths
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In turn, Will can intro founders to Lavender's investors below.
Lavender's investors · 3
Co-founders at Lavender
WB
William BallanceFounder
Experience
- Lavender 💜🔮 www.ora.imChief Growth Officercurrent2025 — present
- Lavender 💜🔮 www.ora.imCo-Founder & COO2020 — 2025
- LavenderLandHost of "Ask Allred" on LavenderLand2023A Lavender Field
- SorterCo-Founder & COO2018 — 2020Atlanta Metropolitan Area
- TopRightSenior Associate2017 — 2018Greater Atlanta Area
- TopRightAssociate2016 — 2017Atlanta Metropolitan Area
- TopRightAnalyst2015 — 2016Atlanta Metropolitan Area
- YoVoFirst Founder Attempt2016 — 2018Atlanta Metropolitan Area
- HealthgradesManager: Elective Provider Solutions2014 — 2015Greater Atlanta Area
- CEBHR Leadership Council2013Washington, D.C.
- Northwestern MutualFinancial Representative2012Chapel Hill, NC
- Carrboro CapitalPrivate Equity Summer Analyst2011Chapel Hill, NC
- Kidder PropertiesReal Estate Acquisitions & Renovation Operations2009 — 2010Atlanta Metropolitan Area
Skills & more
Leadership99Social Media99Marketing99Public Speaking23Marketing Strategy22Financial Analysis16Social Media Marketing16Digital Marketing15Data Analysis15Project Management6Sales24SEO7
+12 more
Healthcare IndustryContent ManagementOnline Reputation ManagementPublic RelationsBusiness NetworkingStrategic PartnershipsMicrosoft OfficeEmail MarketingConsultingStrategic Financial PlanningResearchValuation- Inbound Sales Certification — HubSpot
- Google Analytics Certification — Google
- Inbound Certification — HubSpot
From Will's professional profile.
Frequently asked questions
- Who is Will Allred?
- Will Allred is a cofounder of Lavender, an email intelligence company, where he serves as Chief Growth Officer. He has worked with AI researchers at Cambridge, Columbia, and Stanford to implement models for organizations including Yamaha and Gravity Blankets, and has coached sales teams on email writing. Lavender's email coaching product has been used by more than 100,000 sales reps, and the company raised a $13.2 million Series A led by Norwest Venture Partners in early 2022.
- Where does Will Allred work?
- Will Allred is Founder of Lavender.
- What companies did Will Allred found?
- Will Allred founded Lavender.
- Where did Will Allred go to school?
- Will Allred studied at UNC Kenan-Flagler Business School (Bachelor of Business Administration (B.S.B.A.), Marketing and Sales).
Founder mafias
UNC Kenan-Flagler Business School mafia40
Also came through, then founded or led a company.
Coleman M. GreeneMBAFounded Techstars +1Jim CrowellMaster of Business Administration (MBA)Founded SageHouse +1Christine MoseleyB.A.Founded Full Harvest Technologies +1Chip PaucekMaster of Business Administration (M.B.A.)Founded Proathletecommunity +1David KirkpatrickMBAFounded IMPACT CAPITAL MANAGERSMichael BlockMaster of Business Administration (MBA)Founded AgentSmyth
+ 33 more
Same school
Also attended UNC Kenan-Flagler Business School183
Mathew KayeAccounting Manager at RevolutionFrancesco MoroPrincipal at Burda Principal InvestmentsAmol BhatHead of Investor Relations at Mucker CapitalJoe SantaBarbaraChief Financial Officer at .406 VenturesTony WellsVenture Partner at Copper Sky CapitalTroy ArnoldPartner, Echo Health Advisors at Echo Health Ventures
+ 177 more
Shared employers
Also worked at Sorter1
Also worked at TopRight1
Also worked at Healthgrades1
Also worked at Northwestern Mutual64
Tyler WilsonSenior Accountant at Felicis VenturesFrank ZhouController at March Capital PartnersLiz FoxProduct Marketing and Communications at In-Q-TelPrableen KaurExecutive Assistant at Lux CapitalBen SteinSenior Associate at Orkila CapitalGarrettInvestor at FortySix Venture Capital
+ 58 more