About
José Murillo is a co-founder and co-CEO of Primero, the Mexico City company building AI infrastructure for Latin America's largest enterprises, which raised a $12 million seed in August 2026 — among the largest seed rounds ever raised in Latin America — co-led by Kaszek and General Catalyst. He studied economics and computer science at Harvard and worked at Meta and Goldman Sachs in the United States before returning to Mexico, where he had earlier been CEO of Samsam, a General Catalyst- and Neo-backed startup. He founded Primero with Andrés Rosales and Santiago Buenahora on the argument that Latin America's biggest enterprises still run on 1990s technology and need a homegrown AI champion rather than an imported one — "LatAm needs its own technology champions," as he put it at launch — and the company now serves enterprises with more than $45 billion in combined annual revenue.
Beyond investing
- Founded
- Co-founded Primero in Mexico City with Andrés Rosales and Santiago Buenahora, and serves as co-CEO; the company launched publicly on 25 August 2026 alongside a $12 million seed round co-led by Kaszek and General Catalyst.
- Communities
- Says he grew up in a family where patriotism was a value shared around the dinner table, and always intended to return to Latin America to build there.
- More
- Was CEO of Samsam, a startup backed by General Catalyst and Neo, before founding Primero. Studied economics and computer science at Harvard, and worked at Meta and Goldman Sachs in the United States before returning to Mexico.
From José's own website — common ground for a warm intro.
Co-CEO at Primero
Intro paths
In turn, José can intro founders to Primero's investors below.
Primero's investors · 5
Co-founders at Primero


Frequently asked questions
- Who is José Murillo?
- José Murillo is a co-founder and co-CEO of Primero, the Mexico City company building AI infrastructure for Latin America's largest enterprises, which raised a $12 million seed in August 2026 — among the largest seed rounds ever raised in Latin America — co-led by Kaszek and General Catalyst. He studied economics and computer science at Harvard and worked at Meta and Goldman Sachs in the United States before returning to Mexico, where he had earlier been CEO of Samsam, a General Catalyst- and Neo-backed startup. He founded Primero with Andrés Rosales and Santiago Buenahora on the argument that Latin America's biggest enterprises still run on 1990s technology and need a homegrown AI champion rather than an imported one — "LatAm needs its own technology champions," as he put it at launch — and the company now serves enterprises with more than $45 billion in combined annual revenue.
- Where does José Murillo work?
- José Murillo is Co-CEO of Primero.
- What companies did José Murillo found?
- José Murillo founded Primero.


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