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Steffen Wulff Petersen

Founder

Founder at Sona

United States

FoundedSona

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About

Steffen Wulff Petersen is Co-Founder and CEO of Sona, a company applying AI to the frontline economy that has raised $100M from investors including Gradient Ventures, Northzone, Felicis, SpeedInvest, Notion Capital, and Tom Blomfield. He established Rocket Internet UK in 2011 and was involved in the exits of Lazada (sold to Alibaba for $3bn), HelloFresh (€2bn IPO), and Payleven (merged with Sumup). Earlier in his career, he worked at Goldman Sachs in investment banking in London.

Founder at Sona

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In turn, Steffen can intro founders to Sona's investors below.

Sona's investors · 32

AccelPalo Alto · $500K – $100M checks · since 2021Adams Street PartnersChicago · $150M – $750M checks · since 2021Amplo VenturesHouston · since 2021AntlerSingapore · $125K checks · since 2024Astanor VenturesBrussels · since 2021BAG VenturesSan Francisco · since 2024Balderton CapitalLondon · $5M – $50M checks · since 2024byFoundersCopenhagen · $540K – $4.3M checks · since 2021Capital TodayHong Kong · since 2021CocoaLondon · since 2021Felicis VenturesSan Francisco · $500K – $15M checks · since 2024firstminute capitalLondon · $1M – $3M checks · since 2021Flash VenturesLondon · $500K – $1M checks · since 2021Goat CapitalSan Francisco · since 2021Gradient VenturesSan Francisco · $100K – $10M checks · since 2026Haun VenturesSilicon Valley · $1M – $100M checks · since 2023Italian Founders FundMilano · $270K – $3.3M checks · since 2026Jigsaw VCSt. Helier · since 2024Mantis CapitalSanta Monica · $100K – $1M checks · since 2021Menlo VenturesSan Francisco · $1M – $20M checks · since 2024Next47Palo AltoNorthzoneLondon · $1M – $50M checks · since 2026Notion CapitalLondon · $1M – $100M checks · since 2021PICUS CAPITALMunich · $100K – $5M checks · since 2021Polychain CapitalSan Francisco · $100K – $10M checks · since 2021RerailRogue CapitalSan Francisco · since 2023Smash CapitalNew York · since 2024SpeedinvestVienna · $5M – $30M checks · since 2024Streamlined VenturesPalo Alto · $100K – $1M checks · since 2021Tribe CapitalSan Francisco · $25K – $40M checks · since 2021Unpopular VenturesMiami · $100K – $500K checks · since 2021

Co-founders at Sona

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Ben
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Oli
BD
Ben DixonFounder
OJ
Oli JohnsonFounder
ÓH
Ólafur Haukur JohnsonFounder

Frequently asked questions

Who is Steffen Wulff Petersen?
Steffen Wulff Petersen is Co-Founder and CEO of Sona, a company applying AI to the frontline economy that has raised $100M from investors including Gradient Ventures, Northzone, Felicis, SpeedInvest, Notion Capital, and Tom Blomfield. He established Rocket Internet UK in 2011 and was involved in the exits of Lazada (sold to Alibaba for $3bn), HelloFresh (€2bn IPO), and Payleven (merged with Sumup). Earlier in his career, he worked at Goldman Sachs in investment banking in London.
Where does Steffen Wulff Petersen work?
Steffen Wulff Petersen is Founder of Sona.
What companies did Steffen Wulff Petersen found?
Steffen Wulff Petersen founded Sona.

Founder mafias

About this profile. Compiled from public sources — Sona's own website and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights