About
Steffen Wulff Petersen is Co-Founder and CEO of Sona, a company applying AI to the frontline economy that has raised $100M from investors including Gradient Ventures, Northzone, Felicis, SpeedInvest, Notion Capital, and Tom Blomfield. He established Rocket Internet UK in 2011 and was involved in the exits of Lazada (sold to Alibaba for $3bn), HelloFresh (€2bn IPO), and Payleven (merged with Sumup). Earlier in his career, he worked at Goldman Sachs in investment banking in London.
Founder at Sona
Intro paths
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In turn, Steffen can intro founders to Sona's investors below.
Sona's investors · 8
AntlerSingapore · $3M – $10M checks · since 2024BAG VenturesSan Francisco · since 2024Felicis VenturesSan Francisco · $500K – $15M checks · since 2024Gradient VenturesSan Francisco · $100K – $10M checks · since 2026Italian Founders FundItaly · $270K – $3.3M checks · since 2026Next47Palo AltoNorthzoneLondon · $1M – $50M checks · since 2026SpeedinvestVienna · $5M – $30M checks · since 2024
Co-founders at Sona
S
Steffen
B
Ben
O
Oli
Experience
- Sona (getsona.com)Co-Founder & CEOcurrent2021 — presentNew York, United States
- Catapult | catapult.comCo-Founder2015 — 2021London, United Kingdom
- Lazada GroupCo-Founder & Managing Director2012 — 2015Philippines
- Rocket Internet SECEO & Founder Rocket Internet UK2011 — 2015London, United Kingdom
- Goldman SachsInvestment Banking Division, Nordic ECM2009 — 2011London, United Kingdom
- Polaris Private EquityAnalyst2007 — 2009
- Goldman SachsSummer Analyst, IBD - Nordic M&A Coverage2008London, United Kingdom
Skills & more
Investment Banking76Valuation20Business Strategy75Management42Venture Capital24E-commerce38Financial Modeling17Corporate Finance16Private Equity57Management Consulting11Start-ups20Portfolio Management7
+7 more
Mergers & AcquisitionsInvestmentsEntrepreneurshipEmerging MarketsStrategyCorporate DevelopmentIPOFrom Steffen's professional profile.
Frequently asked questions
- Who is Steffen Wulff Petersen?
- Steffen Wulff Petersen is Co-Founder and CEO of Sona, a company applying AI to the frontline economy that has raised $100M from investors including Gradient Ventures, Northzone, Felicis, SpeedInvest, Notion Capital, and Tom Blomfield. He established Rocket Internet UK in 2011 and was involved in the exits of Lazada (sold to Alibaba for $3bn), HelloFresh (€2bn IPO), and Payleven (merged with Sumup). Earlier in his career, he worked at Goldman Sachs in investment banking in London.
- Where does Steffen Wulff Petersen work?
- Steffen Wulff Petersen is Founder of Sona.
- What companies did Steffen Wulff Petersen found?
- Steffen Wulff Petersen founded Sona.
- Where did Steffen Wulff Petersen go to school?
- Steffen Wulff Petersen studied at Copenhagen Business School (MSc, Finance and Accounting); Copenhagen Business School (BSc, Economics and Business Administration); Thammasat University (Exchange program (BSc), Macroeconomics and Marketing).
Same school
Also attended Copenhagen Business School309
Jeppe RindomCo-founder & CEO of PleoLinaInvestor at InvestinorAntonio GrifoniAssociate at P101 VenturesThomas JuvinManaging Director Europe at Burda Principal InvestmentsAlexander KremerPartner at Keen Venture PartnersNicolaj ReffstrupFounder, Ganni at Giant Ventures Global Llp
+ 303 more
Also attended Thammasat University20
Anek Kusuwan (Art)Investor at Openspace VenturesWoraphot KingkawkantongPartner, Investment at Beacon VCWarittha ChalanonniwatAssociate Investment Principal at Beacon VCPanuchanad PhunkitjakranAssociate Investment Principal at Beacon VCSajeekarn PrescottManaging Director at AddVentures by SCGPitchaya JirojmontreeInvestment Manager (Europe) at AddVentures by SCG
+ 14 more
Shared employers
Also worked at Sona (getsona.com)5
Also worked at Lazada Group35
David MaherInvestor at Square Peg CapitalTeo Qi ShanInvestor Relations Associate at Jungle VenturesVisa KannanManaging Partner at Saison CapitalNiklas GrunewaldFund Managing Partner at RedstoneRiccardo BasileCEO and Co-Founder at Agora at PICUS CAPITALDaniel GrossmannManaging Partner & Co-Founder at Kharis Capital
+ 29 more
Also worked at Rocket Internet SE161
Ian MarshInvestor at DN CapitalGuy Ward ThomasInvestor at DN CapitalPauline BoucherInvestor at DaphniJohn GregerCPO & Portfolio Partner at Burda Principal InvestmentsMichel GlezerDirector at Qualcomm VenturesBenjamin AuschitzkyScaleup Success Manager at Partech Ventures
+ 155 more
Also worked at Goldman Sachs1,505
Josh KushnerFounder & CEO of Thrive CapitalSarah GuoFounder & General Partner of ConvictionFred EhrsamCo-founder and Senior Advisor at Paradigm; founder of NudgeMatt HuangCo-founder and Managing Partner at ParadigmDavid VélezFounder & CEO of NubankTarek MansourCo-founder & CEO of Kalshi
+ 1,499 more