Find your path to Steffen
1,090 people in our graph share verified history with Steffen — schools, employers, funds. One of them is your warm intro.
Niki PezeshkiunlockedSteffen: together at Goldman Sachs (2010)
×6Steffen: together at Goldman Sachs
×2Steffen: together at Copenhagen Business School
×2Steffen: together at Rocket Internet
About
Steffen Wulff Petersen is Co-Founder and CEO of Sona, a company applying AI to the frontline economy that has raised $100M from investors including Gradient Ventures, Northzone, Felicis, SpeedInvest, Notion Capital, and Tom Blomfield. He established Rocket Internet UK in 2011 and was involved in the exits of Lazada (sold to Alibaba for $3bn), HelloFresh (€2bn IPO), and Payleven (merged with Sumup). Earlier in his career, he worked at Goldman Sachs in investment banking in London.
Founder at Sona
Intro paths
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In turn, Steffen can intro founders to Sona's investors below.
Sona's investors · 8
AntlerSingapore · $3M – $10M checks · since 2024BAG VenturesSan Francisco · since 2024Felicis VenturesSan Francisco · $500K – $15M checks · since 2024Gradient VenturesSan Francisco · $100K – $10M checks · since 2026Italian Founders FundItaly · $270K – $3.3M checks · since 2026Next47Palo AltoNorthzoneLondon · $1M – $50M checks · since 2026SpeedinvestVienna · $5M – $30M checks · since 2024
Co-founders at Sona
B
Ben
O
Oli
Experience
- Sona (getsona.com)Co-Founder & CEOcurrent2021 — presentNew York, United States
- Catapult | catapult.comCo-Founder2015 — 2021London, United Kingdom
- Lazada GroupCo-Founder & Managing Director2012 — 2015Philippines
- Rocket Internet SECEO & Founder Rocket Internet UK2011 — 2015London, United Kingdom
- Goldman SachsInvestment Banking Division, Nordic ECM2009 — 2011London, United Kingdom
- Polaris Private EquityAnalyst2007 — 2009
- Goldman SachsSummer Analyst, IBD - Nordic M&A Coverage2008London, United Kingdom
Skills & more
Investment Banking76Valuation20Business Strategy75Management42Venture Capital24E-commerce38Financial Modeling17Corporate Finance16Private Equity57Management Consulting11Start-ups20Portfolio Management7
+7 more
Mergers & AcquisitionsInvestmentsEntrepreneurshipEmerging MarketsStrategyCorporate DevelopmentIPOFrom Steffen's professional profile.
Frequently asked questions
- Who is Steffen Wulff Petersen?
- Steffen Wulff Petersen is Co-Founder and CEO of Sona, a company applying AI to the frontline economy that has raised $100M from investors including Gradient Ventures, Northzone, Felicis, SpeedInvest, Notion Capital, and Tom Blomfield. He established Rocket Internet UK in 2011 and was involved in the exits of Lazada (sold to Alibaba for $3bn), HelloFresh (€2bn IPO), and Payleven (merged with Sumup). Earlier in his career, he worked at Goldman Sachs in investment banking in London.
- Where does Steffen Wulff Petersen work?
- Steffen Wulff Petersen is Founder of Sona.
- What companies did Steffen Wulff Petersen found?
- Steffen Wulff Petersen founded Sona.
- Where did Steffen Wulff Petersen go to school?
- Steffen Wulff Petersen studied at Copenhagen Business School (MSc, Finance and Accounting); Copenhagen Business School (BSc, Economics and Business Administration); Thammasat University (Exchange program (BSc), Macroeconomics and Marketing).
Founder mafias
Goldman Sachs mafia531
Also came through, then founded or led a company.
Marc AndreessenSummer AnalystFounded OpswareFred EhrsamTraderFounded Nudge +1Matt HuangSummer AnalystFounded Paradigm +1David VélezAnalystFounded Nubank +1Tarek MansourEquity Derivatives AnalystFounded KalshiColin WebbSummer AnalystFounded Saucepricing +1
+ 524 more
Goldman Sachs mafia334
Also came through, then founded or led a company.
Marc AndreessenAssociate - Rates Derivatives Sales & TradingFounded OpswareFred EhrsamForeign Exchange TraderFounded Nudge +1David VélezAnalystFounded Nubank +1Tarek MansourEquity Derivatives AnalystFounded KalshiGordon WintrobSummer Analyst, Investment BankingFounded Newfrontinsurance +2Henson OrserAssociateFounded Soter +2
+ 327 more
Copenhagen Business School mafia100
Also came through, then founded or led a company.
Jeppe RindomM.ScFounded PleoJesper KringMaster of Science - MSFounded Pree-to +3Jeremy CoxBachelor of Commerce (B.Com.)Founded AmazingCo +2Thorbjørn RønjeB.ScFounded Risika +1Michael CassauFinanceFounded Grover +1Henrik ZillmerBachelor of Science (B.Sc.)Founded Room +1
+ 93 more
Rocket Internet mafia78
Also came through, then founded or led a company.
Manar AlkassarMD and Head of New VenturesFounded Helpling +2Steven RenwickUK Venture Development DirectorFounded Tilores +2Anna AlexBusiness DevelopmentFounded Planetly +1Michael CassauEntrepreneur in ResidenceFounded Grover +1Henrik ZillmerDirector of Product ManagementFounded Room +1Andrea BaronchelliGlobal Venture DevelopmentFounded Aspire +1
+ 71 more
Rocket Internet SE mafia75
Also came through, then founded or led a company.
Manar AlkassarMD and Head of New VenturesFounded Helpling +2Benoit MenardoCo-Founder (B2B Venture)Founded Rocket Internet +1Alan PoensgenGlobal Venture DevelopmentFounded Westwing +1Ronald Jan SchuursCo-founder & CEO EverjobsFounded Rocket Internet +1Matti NiebelschuetzFounder/CEO ExpertLeadFounded Rocket Internet +1Michael CassauEntrepreneur in ResidenceFounded Grover +1
+ 68 more
Same school
Also attended Copenhagen Business School499
Jeppe RindomCo-founder & CEO of PleoLinaInvestor at InvestinorJonathan W.Deeptech Fellow at Clear VenturesThanachat Tangsriwongタイオフィス代表 (Thailand Office Representative) at CyberAgent CapitalAntonio GrifoniAssociate at P101 VenturesThomas JuvinManaging Director Europe at Burda Principal Investments
+ 493 more
Also attended Thammasat University34
Jonathan W.Deeptech Fellow at Clear VenturesThanachat Tangsriwongタイオフィス代表 (Thailand Office Representative) at CyberAgent CapitalAnek Kusuwan (Art)Investor at Openspace VenturesWoraphot KingkawkantongPartner, Investment at Beacon VCWarittha ChalanonniwatAssociate Investment Principal at Beacon VCPanuchanad PhunkitjakranAssociate Investment Principal at Beacon VC
+ 28 more
Shared employers
Also worked at Sona (getsona.com)5
Also worked at Lazada Group59
David MaherInvestor at Square Peg CapitalTeo Qi ShanInvestor Relations Associate at Jungle VenturesVisa KannanManaging Partner at Saison CapitalNiklas GrunewaldFund Managing Partner at RedstoneRiccardo BasileCEO and Co-Founder at Agora at PICUS CAPITALDaniel GrossmannManaging Partner & Co-Founder at Kharis Capital
+ 53 more
Also worked at Rocket Internet SE237
Ian MarshInvestor at DN CapitalGuy Ward ThomasInvestor at DN CapitalJohn GregerCPO & Portfolio Partner at Burda Principal InvestmentsMichel GlezerDirector at Qualcomm VenturesBenjamin AuschitzkyScaleup Success Manager at Partech VenturesAndrea OliverPrincipal at Nauta Capital
+ 231 more
Also worked at Goldman Sachs2,000
Marc AndreessenCo-founder & General Partner at Andreessen HorowitzJosh KushnerFounder & CEO of Thrive CapitalFred EhrsamCo-founder and Senior Advisor at Paradigm; founder of NudgeMatt HuangCo-founder and Managing Partner at ParadigmDavid VélezFounder & CEO of NubankTarek MansourCo-founder & CEO of Kalshi
+ 1,994 more