About
Brendan Falk previously worked at Brex and holds a degree from Harvard (class of 2020). He is Australian and currently serves as founder and CEO of Fig.
Brendan Falk @brendanfalk
We really need to stop quoting model cost in terms of “tokens”. It’s not apples to apples. Industry needs to standardize on price per “task” with tasks across different domains and levels of intelligence required https://t.co/N3nFBiQKIJ
Jul 20, 2026 · ♥ 5
Brendan Falk @brendanfalk
$100 of codex credits per tweet, 50% gross margins, ~10k tweets = ~$500k of cash spent Impressions: Probably 10s of millions across all posts Pretty good ROI https://t.co/ggAN4NcnEF
Jul 17, 2026 · ♥ 8
Brendan Falk @brendanfalk
ChatGPT is down https://t.co/yJz60mbhtm
Jul 14, 2026 · ♥ 2
Founder at FigYC S20
Intro paths
Brendan went through Y Combinator (Summer 2020) — any YC alum in your network can reach them through the YC community.
In turn, Brendan can intro founders to Fig's investors below.
Fig's investors · 5
Co-founders at Fig
