/Investor DB

Velocity

Venture debtoperating company · company profile

Bengaluru · Seed–Series A · 1 people tracked

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Investment thesis

Velocity is purpose-built to power the growth of India's digital-first eCommerce and D2C businesses that have a strong online presence and sizable online revenues. It targets ambitious, customer-led founders open to new technology, offering non-dilutive financing products such as term loans, overdrafts and revenue-based financing (up to about Rupees 4 crore in under four days), alongside credit cards, credit lines, shipping, payments, business analytics and AI voice tools. Beyond capital, it provides an ecosystem including a D2C founder community, a portfolio acceleration program, VC partnership access and partner deals, aiming to help brands scale faster, operate smarter and grow sustainably.

Source: firm website, verified Sep 26, 2026.

Stage
Seed–Series A
HQ
Bengaluru, IN
Instruments
Debt
Founded
2020
Tracked investments
24
Acquisitions
2

Team · 1 people

from public directories
Avishag Bohbot· General Partner

Founder mafia

4 people who came through Velocity went on to found or lead other companies.

What they invest in

from 19 of 24 portfolio companies

SaaS ×13E-commerce ×11Marketing Tech ×11AI & Machine Learning ×9AdTech ×6Retail Tech ×6Direct to Consumer ×5Creator Economy ×2

HQs:India×10United States×2

Who they back

founder profiles across 12 portfolio companies
33%
solo founders
4 of 12 mapped founding teams
55%
repeat founders
of 11 founders with career history

Founding team size:solo founder×42 founders×43 founders×4

Where their founders studiedfrom 11 founders with education data

Indian Institute of Technology, Bombay ×5Indian School of Business ×3

What their founders studiedfrom 10 founders with field-of-study data

Engineering ×5Business & Management ×2Computer Science ×2Finance & Accounting ×2

Where their founders worked beforefrom 11 founders with career history

Infomedia18 Ltd ×2

Investments · 24 tracked

founders shown can be your intro path

By year:2023 · 12022 · 12021 · 12017 · 14 dated

Adbuffsadbuffs.comin

Adbuffs is a performance marketing agency for direct-to-consumer brands, offering strategy, media buying, creative, retention, and incrementality measurement to drive profitable revenue growth.

AdTechDirect to ConsumerMarketing Tech

Manu Mittal(Co-Founder)Shrikar(Co-Founder)Ritvik Bansal(Founder)

Adyogiadyogi.comin

AdYogi is a performance marketing agency and e-commerce automation platform serving direct-to-consumer and marketplace fashion brands across the US, UAE, and India.

AdTechAI & Machine LearningDirect to ConsumerE-commerceMarketing TechSaaSMumbai, IN

Anshuk Aggarwal(Co-founder)inRohin Mittal(Co-founder)in

Bigbrandtheorybigbrandtheory.inin

Big Brand Theory (BBT) is a branding and communications agency that builds brand identity, systems, and messaging for organisations across sectors including real estate, technology, consumer/D2C, industrial, public and social impact, sustainability, and financial services.

Marketing TechMumbai, IN

Pravin Shah(Founder & Chief Brand Strategist)in

Briskpebriskpe.com

Mumbai, IN

Indunath Chaudhary(Founder)

CleverTapclevertap.comin𝕏

CleverTap is a customer engagement and retention platform used by businesses to analyze user behavior and run marketing campaigns across channels.

AdTechAI & Machine LearningMarketing TechSaaS

Anand Jain(Founder)inSunil Thomas(Founder)inSuresh Kondamudi(Founder)in

Co-investorsAccelPeak XV PartnersLa CaisseRecruit HoldingsSequoia CapitalTiger Global Management

Contlocontlo.comOct 2023

Contlo is an AI-based customer data, marketing and helpdesk platform for ecommerce stores and D2C brands.

Lewes, US

Ishaan Bhola(Executive Officer, Director)Mukunda Nallur Srinivasa Gowda(Executive Officer, Director)

BoardGaurav Chaturvedi(Director)in

Co-investorsBetter CapitalKae CapitalTitan Capital

CustomFitcustomfit.aiin𝕏

CustomFit.ai is an AI-native platform for D2C and Shopify brands that enables marketers to personalize, A/B test, and optimize storefronts without engineering support.

AI & Machine LearningDirect to ConsumerE-commerceMarketing TechSaaS

Co-investorsFirst ChequeUpsparks Capital

Easyecomeasyecom.ioin𝕏

EasyEcom provides omni-channel inventory, order, warehouse, and reconciliation management software that connects marketplaces, webstores, ERPs, and logistics partners through integrations and a universal API.

E-commerceRetail TechSaaSBengaluru, IN

VR Deepak(Founder)in

Fyndfynd.comin𝕏May 2017Acquired

Fynd provides a commerce platform with AI agents for sales and support, letting brands build websites, sell on marketplaces (Amazon, Myntra, Noon, Trendyol), run wholesale operations, modernise retail stores, and manage orders, payments, and logistics.

AI & Machine LearningE-commerceRetail TechSaaSSeattle, US

Farooq Adam(Founder)inSreeraman Mohan Girija(Founder)inNicolas Nezhat(President)

Co-investorsFJ LabsgrowX VenturesKae CapitalRajul Sandeep JhaveriRocketship.vcTitan Capital+7 more

Genymediumgenymedium.comin

GenY Medium is a digital marketing and marketing technology agency that offers services such as AI/NLP-based social listening, market research, email automation, and campaign creation through its proprietary GenY Labs platform.

AdTechAI & Machine LearningMarketing Tech

Co-investorsGlobevestor

Growistogrowisto.comin𝕏

Growisto provides digital transformation and data-driven growth solutions for businesses seeking to improve customer acquisition and sales performance.

Data & InfrastructureE-commerceEnterprise SoftwareMarketing TechSaaSNavi Mumbai, IN

Kiran Patil(Founder)inPritesh Mittal(Founder)in

Co-investorsGlobevestor

Helium10helium10.comin𝕏

Helium 10 provides product research and market analysis tools for e-commerce sellers launching and expanding product lines on Amazon and 24+ other marketplaces.

E-commerceMarketing TechRetail TechSaaS

Hyivyhyivy.comin𝕏Jan 2022

Hyivy Health develops a holistic pelvic health device that treats, monitors, tracks, and helps prevent pelvic floor symptoms, along with connecting patients to clinicians and pelvic floor therapists.

Digital HealthFemTechHealthtechMedical Devices

Rachel Bartholomew(CEO & Founder)inKamyar Rounidej(Former Co-founder & first Chief Technical Officer)

Co-investorsAltitude AngelsBacchus Venture CapitalBeresford VenturesFACIT (Fight Against Cancer Innovation Trust)SOSVThe 51 Ventures+3 more

Isgoingisgoing.online

A company that helps sellers and manufacturers capture and enhance product photos to improve their online sales presence.

AI & Machine LearningDirect to ConsumerE-commerceRetail TechSaaS

Eobin George(Founder)

Klugklugklugklug.comin𝕏

Klugklug provides an influencer campaign platform that enables brands to track and analyze their marketing campaigns while monitoring competitors' influencer strategies in real time.

AdTechAI & Machine LearningCreator EconomyMarketing TechSaaS

Kalyan Kumar(Chief Executive Officer)inVaibhav Gupta(Chief Product Officer)inAbhishek Mankad(Chief Strategy & Growth Officer)

BoardDibya Satapathy(Strategic Advisor)

Migomigocorp.comAcquired

Migo is a Credit-as-a-Service platform that lets companies offer credit to their customers using AI-powered credit scoring.

Co-investorsAppWorks VenturesB37 VenturesHyundai CRADLESecond Avenue PartnersTemasekThayer Ventures+4 more

QuickReplyquickreply.aiin𝕏

QuickReply.ai is a WhatsApp automation platform for marketing, customer engagement, and support, offering bulk broadcast messaging, drip campaigns, chatbots, cart recovery, and a multi-agent inbox.

E-commerceMarketing TechSaaS

Co-investorsGSF AcceleratorLeo Capital VenturesPentathlon VenturesGSFLeo Capital

Setusetu.coinSep 2021

Setu provides APIs, SDKs, and pre-built screens that let businesses embed fintech services such as KYC verification, eSign, account aggregation, UPI payments, and bill payments (BBPS).

Developer ToolsFintechSaaS

Nikhil Kumar(Founder)inSahil Kini(Founder)Sahil Kini Nikhil Kumar(Founder)

Co-investorsAlpha Wave GlobalIIMA VenturesLightspeed India PartnersLightspeed Venture Partners

Socialveinssocialveins.comin𝕏

Socialveins is an operating system and infrastructure platform that connects brands and creators, enabling direct hiring, campaign management, and collaborations through AI-driven tools.

AdTechAI & Machine LearningCreator EconomyMarketing TechIndia, IN

Tolstoygotolstoy.comin𝕏

Tolstoy is an AI-native commerce platform that integrates shoppable videos, AI-generated content, and AI shopping agents to personalize the customer journey for e-commerce brands.

AI & Machine LearningDirect to ConsumerE-commerce

Dov Kaufmann(Founder)Nimrod Popper(Founder)

Co-investorsAloniqGround Up VenturesMoreVCSeedIL Ventures

Unicommerceunicommerce.comin𝕏

Unicommerce provides e-commerce automation software including warehouse, order, and inventory management, omnichannel retail, shipping automation, and courier aggregation for online sellers and retailers.

E-commerceRetail TechSaaS

Kapil Makhija(MD & CEO)inAnkit Pruthi(Founder)inKarun Singla(Founder)Vibhu Garg(Founder)

Co-investorsTitan CapitalFranklin TempletonMorgan StanleyNexus Venture PartnersSBI Mutual FundTiger Global Management

Vinculumvinculumgroup.comin𝕏

Vinculum offers SaaS software for e-commerce and retail businesses, including product information management (PIM), order management (OMS), omnichannel order management, warehouse management (WMS), and payment reconciliation.

E-commerceRetail TechSaaS

Venkat Nott(Founder & CEO)inAnnajee Nott(Founder, VP - Consulting)Deepak Singla(Co-Founder, VP - Omni Channel Retail)in

Co-investorsAccelAlexander Geza Marcus PejacsevichLiquidity CapitalPartners for GrowthTrifecta Capital AdvisorsIvyCap Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

ESGFreshteam

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Velocity made?
Velocity has 24 tracked investments, 2 of which have exited.
What stage does Velocity invest at?
Velocity invests at the Seed, Series A stages.
What sectors does Velocity focus on?
Velocity focuses on Consumer, Direct to Consumer, E-commerce, EdTech, Fintech, FoodTech, Marketplaces, SaaS.
Where is Velocity located?
Velocity is headquartered in Bengaluru, IN.
Who does Velocity co-invest with?
Velocity most often shares deals with Titan Capital, Accel, Globevestor, among 23 tracked co-investors.

Media · Podcasts & interviews

featuring the team

How Velocity Funds D2C & SaaS startups Without taking equity | Abhiroop Medhekar

Founder Thesis · Abhiroop Medhekar

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