Bengaluru · Seed–Series A · 1 people tracked
Investment thesis
Velocity is purpose-built to finance digital-first businesses with strong online presence and sizable online revenues. It offers revenue-based financing (up to ~$480K), cash-flow-based credit cards/lines (up to ~$120K), and term loans with fixed monthly repayments, delivered through a fully digital process in a few days. Beyond capital, Velocity provides analytics (Velocity Insights with industry benchmarks), one-click integrations with sales platforms and payment providers, dedicated account management, and a Portfolio Acceleration Program. It also runs the D2C Mafia community, exclusive partner deals, and a VC Partnership Program connecting founders to investors. It targets ambitious eCommerce founders focused on product excellence and technological adoption.
Source: firm website, verified Aug 3, 2026.
Team · 1 people
from curated
Founder mafia
5 people who came through Velocity went on to found or lead other companies.
What they invest in
from 19 of 23 portfolio companiesSaaS ×13E-commerce ×11Marketing Tech ×11AI & Machine Learning ×9AdTech ×6Retail Tech ×6Direct to Consumer ×5Creator Economy ×2
HQs:India×10United States×2
Who they back
founder profiles across 8 portfolio companiesFounding team size:solo founder×52 founders×13 founders×2
Investments · 23 tracked
founders shown can be your intro pathBy year:2023 · 12022 · 12017 · 13 dated
Adbuffs is a performance marketing agency for direct-to-consumer brands, offering strategy, media buying, creative, retention, and incrementality measurement to drive profitable revenue growth.
AdTechDirect to ConsumerMarketing Tech
Manu Mittal(Co-Founder)Shrikar(Co-Founder)Ritvik Bansal(Founder)
AdYogi is a performance marketing agency and e-commerce automation platform serving direct-to-consumer and marketplace fashion brands across the US, UAE, and India.
AdTechAI & Machine LearningDirect to ConsumerE-commerceMarketing TechSaaSMumbai, IN
Anshuk Aggarwal(Co-founder)Rohin Mittal(Co-founder)in
Big Brand Theory (BBT) is a branding and communications agency that builds brand identity, systems, and messaging for organisations across sectors including real estate, technology, consumer/D2C, industrial, public and social impact, sustainability, and financial services.
Marketing Tech
Pravin Shah(Founder & Chief Brand Architect)in
CleverTap is a customer engagement and retention platform used by businesses to analyze user behavior and run marketing campaigns across channels.
AdTechAI & Machine LearningMarketing TechSaaS
Anand Jain(Founder)inSunil Thomas(Co-founder & CEO)inSuresh Kondamudi(Founder)in
Co-investorsAccelPeak XV PartnersLa CaisseRecruit HoldingsTiger Global Management
Contlo is an AI-based customer data, marketing and helpdesk platform for ecommerce stores and D2C brands.
Lewes, US
Ishaan Bhola(Executive Officer, Director)Mukunda Nallur Srinivasa Gowda(Executive Officer, Director)
BoardGaurav Chaturvedi(Director)in
Co-investorsBetter CapitalKae CapitalTitan Capital
CustomFit.ai is an AI-native platform for D2C and Shopify brands that enables marketers to personalize, A/B test, and optimize storefronts without engineering support.
AI & Machine LearningDirect to ConsumerE-commerceMarketing TechSaaS
Co-investorsFirst ChequeUpsparks Capital
Co-investors4impact capitalAct Venture CapitalACT Venture CapitalAmadeus Capital SAAngel Physicians FundAnkur Capital+60 more
Fynd provides a commerce platform with AI agents for sales and support, letting brands build websites, sell on marketplaces (Amazon, Myntra, Noon, Trendyol), run wholesale operations, modernise retail stores, and manage orders, payments, and logistics.
AI & Machine LearningE-commerceRetail TechSaaSSeattle, US
Farooq Adam(Founder)inNicolas Nezhat(President)
Co-investorsRocketship.vcVenture Catalysts
GenY Medium is a digital marketing and marketing technology agency that offers services such as AI/NLP-based social listening, market research, email automation, and campaign creation through its proprietary GenY Labs platform.
AdTechAI & Machine LearningMarketing Tech
Co-investorsGlobevestor
Growisto provides digital transformation and data-driven growth solutions for businesses seeking to improve customer acquisition and sales performance.
Data & InfrastructureE-commerceEnterprise SoftwareMarketing TechSaaSNavi Mumbai, IN
Co-investorsGlobevestor
Hyivy Health develops a holistic pelvic health device that treats, monitors, tracks, and helps prevent pelvic floor symptoms, along with connecting patients to clinicians and pelvic floor therapists.
Digital HealthFemTechHealthtechMedical Devices
Rachel Bartholomew(CEO & Founder)inKamyar Rounidej(Former Co-founder & first Chief Technical Officer)
Co-investorsBeresford VenturesFACIT (Fight Against Cancer Innovation Trust)The 51 VenturesEquation AngelsThreshold Impact
A company that helps sellers and manufacturers capture and enhance product photos to improve their online sales presence.
AI & Machine LearningDirect to ConsumerE-commerceRetail TechSaaS
Eobin George(Founder)
Klugklug provides an influencer campaign platform that enables brands to track and analyze their marketing campaigns while monitoring competitors' influencer strategies in real time.
AdTechAI & Machine LearningCreator EconomyMarketing TechSaaS
Kalyan Kumar(Chief Executive Officer)inVaibhav Gupta(Chief Product Officer)inAbhishek Mankad(Chief Strategy & Growth Officer)
BoardDibya Satapathy(Strategic Advisor)
QuickReply.ai is a WhatsApp automation platform for marketing, customer engagement, and support, offering bulk broadcast messaging, drip campaigns, chatbots, cart recovery, and a multi-agent inbox.
E-commerceMarketing TechSaaS
Co-investorsLeo Capital VenturesPentathlon Ventures
Setu provides APIs, SDKs, and pre-built screens that let businesses embed fintech services such as KYC verification, eSign, account aggregation, UPI payments, and bill payments (BBPS).
Developer ToolsFintechSaaS
Nikhil Kumar(Founder)in
Co-investorsAlpha Wave GlobalIIMA Ventures
Socialveins is an operating system and infrastructure platform that connects brands and creators, enabling direct hiring, campaign management, and collaborations through AI-driven tools.
AdTechAI & Machine LearningCreator EconomyMarketing TechIndia, IN
Tolstoy is an AI-native commerce platform that integrates shoppable videos, AI-generated content, and AI shopping agents to personalize the customer journey for e-commerce brands.
AI & Machine LearningDirect to ConsumerE-commerce
Co-investorsGround Up VenturesMoreVC
Unicommerce provides e-commerce automation software including warehouse, order, and inventory management, omnichannel retail, shipping automation, and courier aggregation for online sellers and retailers.
E-commerceRetail TechSaaS
Vinculum offers SaaS software for e-commerce and retail businesses, including product information management (PIM), order management (OMS), omnichannel order management, warehouse management (WMS), and payment reconciliation.
E-commerceRetail TechSaaS
Co-investorsAccelPartners for GrowthPartners for Growth (PFG)Trifecta Capital AdvisorsIvyCap Ventures
Portfolio news
latest coverage across their companies
Setu · livemint.com · Aug 24, 2026
Frequently asked questions
- How many investments has Velocity made?
- Velocity has 22 tracked investments.
- What stage does Velocity invest at?
- Velocity invests at the Seed, Series A stages.
- What is Velocity's typical check size?
- Velocity typically writes checks of $480K.
- What sectors does Velocity focus on?
- Velocity focuses on Consumer, Direct to Consumer, E-commerce, EdTech, Fintech, FoodTech, Marketplaces.
- Where is Velocity located?
- Velocity is headquartered in Bengaluru, IN.
- Who does Velocity co-invest with?
- Velocity most often shares deals with Accel, Globevestor, Better Capital, among 14 tracked co-investors.
Media · Podcasts & interviews
featuring the teamHow Velocity Funds D2C & SaaS startups Without taking equity | Abhiroop Medhekar
Founder Thesis · Abhiroop Medhekar
Similar investors
Norwest Venture Partners is an investment firm whose growth equity team backs private, profitable, fast-growing companies, providing capital and hands-on support through its 'invited guest' approach.
Everywhere Ventures is an early-stage venture firm, backed by a community of founders and operators as LPs, that writes early checks (including pre-seed) into startups across many sectors and geographies.
MPG Fund is an early-stage venture investor backing technology startups.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
Alpha Edison is an early-stage venture firm that partners with entrepreneurs using technology to unlock latent demand in markets where consumer and business behaviors are shifting.