Fundraising Fox

Velocity

Venture debtoperating company ยท company profile

Bengaluru ยท Seedโ€“Series A

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Investment thesis

Velocity is purpose-built to finance digital-first businesses with strong online presence and sizable online revenues. It offers revenue-based financing (up to ~$480K), cash-flow-based credit cards/lines (up to ~$120K), and term loans with fixed monthly repayments, delivered through a fully digital process in a few days. Beyond capital, Velocity provides analytics (Velocity Insights with industry benchmarks), one-click integrations with sales platforms and payment providers, dedicated account management, and a Portfolio Acceleration Program. It also runs the D2C Mafia community, exclusive partner deals, and a VC Partnership Program connecting founders to investors. It targets ambitious eCommerce founders focused on product excellence and technological adoption.

Source: firm website, verified Aug 3, 2026.

Stage
Seedโ€“Series A
Check
$480K
HQ
Bengaluru, IN
Instruments
Debt
Founded
2020
Tracked investments
23

Founder mafia

3 people who came through Velocity went on to found or lead other companies.

What they invest in

from 16 of 23 portfolio companies

E-commerce ร—9Marketing Tech ร—8SaaS ร—6AI & Machine Learning ร—5Retail Tech ร—5AdTech ร—4Creator Economy ร—2Direct to Consumer ร—2

HQs:Indiaร—6United Statesร—4

Investments ยท 23 tracked

founders shown can be your intro path

By year:2023 ยท 12017 ยท 12 dated

Abdallah Moubarakvercel.appin๐•

Vercel provides agentic infrastructure and deployment platform for building and hosting applications, agents, and platforms at scale.

AI & Machine LearningCloud ComputingDeveloper ToolsBeirut, US

Adbuffsadbuffs.com

Adbuffs is a performance marketing agency for direct-to-consumer brands, offering strategy, media buying, creative, retention, and incrementality measurement to drive profitable revenue growth.

AdTechDirect to ConsumerMarketing Tech

Manu Mittal(Co-Founder)Shrikar(Co-Founder)Ritvik Bansal(Founder)

Adyogiadyogi.comin

Adyogi is a product performance management platform that automates and optimizes eCommerce advertising across Meta, Google, and marketplaces such as Amazon using product-level catalog automations and AI tools.

AdTechE-commerceMarketing Tech

Bigbrandtheorybigbrandtheory.inin

Big Brand Theory (BBT) is a branding and communications agency that builds brand identity, systems, and messaging for organisations across sectors including real estate, technology, consumer/D2C, industrial, public and social impact, sustainability, and financial services.

Marketing Tech

Pravin Shah(Founder & Chief Brand Architect)

Briskpebriskpe.com
Contlocontlo.comOct 2023

Lewes, US

Mukunda Nallur Srinivasa Gowda(Executive Officer, Director)Ishaan Bhola(Executive Officer, Director)

BoardGaurav Chaturvedi(Director)

Easyecomeasyecom.ioin๐•

EasyEcom provides omni-channel inventory, order, warehouse, and reconciliation management software that connects marketplaces, webstores, ERPs, and logistics partners through integrations and a universal API.

E-commerceRetail TechSaaS

ESGwebsite-files.com
Freshteamfreshteam.com
Fyndfynd.comin๐•May 2017

Fynd builds a commerce ecosystem and retail technology platform, with partnerships involving Reliance and Jio.

E-commerceRetail TechSaaSSeattle, US

Nicolas Nezhat(President)Farooq Adam(Founder)

Genymediumgenymedium.com

GenY Medium is a digital marketing and marketing technology agency that offers services such as AI/NLP-based social listening, market research, email automation, and campaign creation through its proprietary GenY Labs platform.

AdTechAI & Machine LearningMarketing Tech

Growistogrowisto.comin๐•

Growisto is a digital growth agency offering e-commerce website development (Shopify, Adobe Commerce), marketplace and quick commerce consulting (including Amazon marketing), SEO/GEO, and data engineering and business intelligence services.

Data & InfrastructureE-commerceMarketing TechNavi Mumbai, IN

Helium10helium10.comin๐•

Helium 10 is an all-in-one SaaS platform for online sellers on Amazon, TikTok Shop, and Walmart Marketplace, offering tools for product and keyword research, listing optimization, advertising automation, inventory management, and analytics.

E-commerceRetail TechSaaS

Isgoingisgoing.online

IGO ("Is Going Online") is a platform that turns product photos or 3D scans into enhanced visuals and 3D product catalogues using AI, helping ecommerce sellers create listing content.

AI & Machine LearningE-commerceRetail Tech

Klugklugklugklug.comin๐•

KlugKlug is a B2B influencer marketing (KOL) platform with a database of over 250 million influencers, offering AI-powered discovery, audience insight analysis, audience overlap, competitor analysis, campaign tracking, and reporting across Instagram, YouTube, and TikTok.

AI & Machine LearningCreator EconomyMarketing Tech

Kalyan Kumar(Chief Executive Officer)Vaibhav Gupta(Chief Product Officer)Abhishek Mankad(Chief Strategy & Growth Officer)

QuickReplyquickreply.aiin๐•

QuickReply.ai is a WhatsApp automation platform for marketing, customer engagement, and support, offering bulk broadcast messaging, drip campaigns, chatbots, cart recovery, and a multi-agent inbox.

E-commerceMarketing TechSaaS

Socialveinssocialveins.comin๐•

Socialveins is a content and influencer marketing agency offering UGC video production, end-to-end creator campaigns, social media management, and marketing consultancy for brands.

AdTechCreator EconomyMarketing Tech

Stripestripe.comin๐•

Stripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.

FintechSaaSSan Francisco, US

John Collison(Founder/President)inPatrick Collison(Founder/CEO)inWilliam Gaybrick(Executive Officer)

BoardMichael Moritz(Director)

Tolstoygotolstoy.comin๐•

Tolstoy is an AI-native commerce platform that integrates shoppable videos, AI-generated content, and AI shopping agents to personalize the customer journey for e-commerce brands.

AI & Machine LearningDirect to ConsumerE-commerce

Unicommerceunicommerce.comin๐•

Unicommerce provides e-commerce automation software including warehouse, order, and inventory management, omnichannel retail, shipping automation, and courier aggregation for online sellers and retailers.

E-commerceRetail TechSaaS

Vinculumgroupvinculumgroup.comin๐•

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does Velocity invest at?
Velocity invests at the Seed, Series A stages.
What is Velocity's typical check size?
Velocity typically writes checks of $480K.
What sectors does Velocity focus on?
Velocity focuses on Consumer, Direct to Consumer, E-commerce, EdTech, Fintech, FoodTech, Marketplaces.
Where is Velocity located?
Velocity is headquartered in Bengaluru, IN.

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