Contlo
Lewes, US · Founded 2021 · Delaware corporation · 4 known investors
Find your way into Contlo
Contlo is an AI-based customer data, marketing and helpdesk platform for ecommerce stores and D2C brands.
Also known as Contlo Inc · CONTLO TECHNOLOGIES PRIVATE LIMITED · SuperAGI Marketing
Founders & leadership
Contlo was founded in 2021 by Ishaan Bhola.
Board
Investors · 4
Funding
SEC filings, press & company announcements$10.8M disclosed across 2 of 4 rounds · 2022–2023
- Undisclosed amountseed funding roundDec 2022
Kae Capital (lead), Better Capital, Titan Capital
Source ↗ - $800Kpre-seed roundJan 2022 · 3 sources
Better Capital (lead), Titan Capital
Source ↗
▶$10MraisedMar 2024 · 3 investors · Other TechnologyRule 506(b)
- Mukunda Nallur Srinivasa GowdaExecutive Officer, Director
- Ishaan BholaExecutive Officer, Director
- Gaurav ChaturvediDirector
- Offering amount
- $15M
- Amount sold
- $10M
- First sale
- Oct 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Contlo operates an AI-oriented customer data and marketing platform aimed at ecommerce stores and direct-to-consumer brands. The product covers omnichannel customer engagement — email marketing, SMS, WhatsApp, web push notifications, voice, and Facebook and Instagram messaging — alongside segmentation, marketing automation, audience sync for advertising, popups and forms, postcards, and reporting. Its stated aim is to help merchants increase revenue and retention through personalized campaigns and automated customer journeys.
The platform combines marketing execution with a helpdesk layer, giving users a 360-degree view of customer data, campaigns, automation flows and customer conversations across channels, including features such as round-robin conversation assignment and cross-channel resolution. A prescriptive AI engine is used to assemble a unified customer view and generate recommendations for customer communication. The company distributes the product through the Shopify App Store, where the app is listed under the name SuperAGI Marketing (Contlo) with the developer of record given as Contlo Inc; the listing cites integrations with Shopify Checkout, Aftership, Facebook Audience Sync, Google Sync, Instagram DMs, Judge.me and Razorpay.
Business model
B2B software sold to ecommerce merchants and D2C brands, with a freemium entry point. The Shopify app is free to install, with a free tier including up to 2,000 emails and 200 SMS credits per month and paid upgrades as usage grows; charges are billed in USD.
Subscription and usage-based software revenue from ecommerce merchants, structured as a freemium plan with additional charges for higher volumes of messaging credits.
Traction
The Shopify app has accumulated 65 reviews at a 4.4 average rating, with 80% of ratings at five stars. Merchant reviews indicate multi-year usage by some Indian ecommerce brands.
Latest developments
The Shopify App Store listing has been rebranded to SuperAGI Marketing, described as formerly Contlo, while remaining published by Contlo Inc.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Contlo competes in ecommerce retention marketing against larger Shopify App Store incumbents such as Klaviyo, Omnisend and Shopify's own messaging app, which carry substantially higher review volumes; its own listing holds a 4.4 rating across 65 reviews.
Technology
An AI-native marketing and helpdesk stack that unifies customer data into a 360-degree profile and applies a prescriptive AI engine to generate campaign and communication recommendations. Capabilities include segmentation and custom segments, triggers and automation flows, A/B testing, geolocation and behavioural targeting, AI-generated campaign content, analytics, and APIs and webhooks.
Go-to-market
Distribution through the Shopify App Store with a free-to-install listing, supported by account managers who handle merchant onboarding and support, according to merchant reviews.
Ecommerce stores and direct-to-consumer brands, in particular Shopify merchants seeking retention marketing and customer support tooling.
Geography
The developer address on the Shopify listing is in Newark, Delaware, United States; the operating entity is registered as Contlo Technologies Private Limited, and reviewing merchants are based in India.
History
Founded in 2021, with its Shopify application launched on 16 August 2021. A pre-seed round of $800,000 was reported as announced on 1 February 2022 with participation from Better Capital and Titan Capital, and total disclosed funding has been reported at $4.3 million with Titan Capital and Kae Capital listed as investors.
Risks & controversies
Merchant reviews include complaints about weak abandoned-cart performance, poor support responsiveness and a disputed billing refund, and one long-term user noted that the AI features have room for improvement.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe Shopify listing is now published as 'SuperAGI Marketing (Contlo)', described as formerly Contlo, while the developer of record remains Contlo Inc.
Contlo Inc's ecommerce marketing app was launched on the Shopify App Store.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 4
primary sources listed
- SuperAGI Marketing (Contlo) - AI-Native Ecommerce Marketing & Helpdesk in a single Platform | Shopify App Storeapps.shopify.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Contlo do?
- Contlo is an AI-based customer data, marketing and helpdesk platform for ecommerce stores and D2C brands.
- Who founded Contlo?
- Contlo was founded by Ishaan Bhola in 2021.
- Who are Contlo's investors?
- Contlo's investors include Better Capital, Kae Capital, Velocity, Titan Capital.
- How much funding has Contlo raised?
- Contlo has disclosed $10.8M raised across 2 of its 4 known rounds.
- Where is Contlo headquartered?
- Contlo is headquartered in Lewes, US.