Velocity

Velocity (velocity.in) is an India-based eCommerce growth platform that bundles financing, logistics, payments and AI products for digital-first brands. Its product set, as described on its own website, includes Finance (funding of up to ₹4 crore disbursed in as little as four days), a credit Card product offering up to 50 days of credit period and stated 5x higher limits, Shipping, Vani AI (an AI calling tool intended to sound human), and Insights, an analytics product for eCommerce decision-making.

On the financing side the company offers three structures: term loans with fixed monthly repayments, aimed at businesses with predictable cash flow; overdraft facilities positioned as on-demand lines of credit for ad hoc capital needs; and revenue-based financing in which repayments are tied directly to revenue, positioned for businesses with variable cash flow. Beyond capital, the company markets analytics dashboards covering loan status, shipping performance and AI-calling activity, industry benchmarking data, partner offers, introductions to venture investors, and networking events for founders.

Press claims aggregated on the company site reference the launch of Shipfast, a quick-delivery service for D2C brands built with logistics partners, and Vani AI, a generative-AI customer service tool; a ₹300 crore capital fund for B2B SaaS companies and a ₹400 crore festive-season fund for D2C brands; roughly 2,000 investments in D2C and eCommerce with ₹750 crore deployed since inception; and a $10.3M seed round led by Valar Ventures described as that firm's first Indian investment. These claims appear only as headline snippets on the company's own site and are not independently corroborated by the other sources supplied.