What does Camphouse do?

Camphouse is a media operations platform where advertisers and agencies plan, activate and report paid media campaigns.

Who are Camphouse's investors?

Camphouse's investors include eEquity AB, Fairpoint Capital, J12 Ventures, Newion, Almi Invest.

Camphouse

Founded 2012 · 72 employees on LinkedIn · 6 known investors

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Camphouse is a media planning and campaign management software for advertisers and ad agencies, offering tools for collaboration, media buying, budgeting, and reporting.

Also known as Camphouse

AdTech Marketing Tech SaaS

Founders & leadership

Camphouse was founded in 2012 by Alexander Högman, Magnus Ohlin, Ludwig Magnusson, and Joakim Landberg.

Alexander Högman Co-founder / CEOAlexander Högman is co-founder and CEO of Camphouse (formerly Mediatool), a cloud-based media planning and campaign management platform for advertisers and agencies. With over 13 years in marketing technology, his background spans business development, strategy, and marketing communications, with prior roles at Renault, Deloitte, Volvo, and PostNord.

Magnus Ohlin Co-founder / CPOMagnus Ohlin is a UX designer with experience building B2B web applications and front-end development skills. He holds a Master of Science in Business and Computer Systems from Lund University's Faculty of Engineering and is co-founder and Chief Product Officer of Camphouse, a media planning and campaign management platform.

Ludwig Magnusson Co-founder / CTOHe has worked as a web developer since 2008.

Joakim LandbergCo-founder / CSO

Investors · 6

eEquity ABlisted by eEquity ABStockholm · $5.4M – $21.6M

How we know: funding news · Not right? Tell us

Fairpoint Capitallisted by Fairpoint CapitalStockholm · $1M – $4M

How we know: Fairpoint Capital's portfolio page · Not right? Tell us

J12 Ventureslisted by J12 Ventures

How we know: J12 Ventures's portfolio page · funding news · camphouse.io · Not right? Tell us

Newionlisted by NewionAmsterdam · $1.1M – $11M

How we know: Newion's portfolio page · funding news · camphouse.io · the VCSheet dataset · Not right? Tell us

Almi InvestreportedGothenburg · $100K – $1M

How we know: funding news · camphouse.io · Not right? Tell us

Also in the syndicate · 1

Twig

Funding

SEC filings, press & company announcements

Undisclosed amountSeries AJun 2026 · 4 sources
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Camphouse markets an "intelligent media operations platform" positioned as a central hub for paid media campaign work. The product covers four stages the company labels allocate, plan, activate and report, and is intended to consolidate scattered media plans into an end-to-end view of campaign data. Core components described include a planning system of record for campaign plans, a single media data model, taxonomy and integrations, and an assistant feature called Camphouse CoPilot.

The platform is presented for collaborative and global use, supporting work that spans global to local teams, with functionality for teamwork, approvals and campaign updates. Reporting and analysis capabilities described include viewing media data together, tracking spending, comparing plans against results, and forecasting.

Business model

Camphouse offers a software platform to advertisers and agencies; its website directs prospects to "talk to an expert" rather than to self-service sign-up, indicating a sales-led engagement model.

▸Full profile — market position, technology, go-to-market, geography

Market position

Camphouse positions itself as a leading intelligent media operations platform serving advertisers and agencies across the campaign lifecycle.

Technology

The platform is built around a single media data model with taxonomy and integrations to bring media data from multiple sources together, a planning system of record for campaign plans, and an assistant component branded Camphouse CoPilot.

Go-to-market

The company positions itself directly to advertisers and agencies through its website, with distinct offerings labelled Camphouse for Advertisers and Camphouse for Agencies and a consultative "talk to an expert" contact path.

Data-first advertisers and agencies managing paid media campaigns, with separate product framings for advertisers and for agencies, and support for organizations operating across global and local markets.

Geography

The company describes its platform as used globally by data-driven marketers and designed for global-to-local campaign coordination.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

HeadcountAug 202672

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

▸Research sources · 1

primary sources listed

Camphousecamphouse.io · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Camphouse do?: Camphouse is a media operations platform where advertisers and agencies plan, activate and report paid media campaigns.
Who founded Camphouse?: Camphouse was founded by Alexander Högman, Magnus Ohlin, Ludwig Magnusson, Joakim Landberg in 2012.
Who are Camphouse's investors?: Camphouse's investors include eEquity AB, Fairpoint Capital, J12 Ventures, Newion, Almi Invest.