Cult Capital
Growth equityNew York · Seed–Growth · 4 people tracked
Investment thesis
CULT Capital invests in consumer brands that build deeply loyal, fanatical followings and give customers a sense of identity and belonging — brands that sell a lifestyle rather than just a product. The firm targets growth-stage companies with annual revenues of at least $2 million seeking up to $10 million in capital. It concentrates on CPG categories including beauty and personal care, food and beverage, homecare, pet, and wellness. CULT looks for brands consumers cannot live without and that hyper-connect with their communities.
Source: firm website, verified Aug 16, 2026.
Team · 4 people
from the firm's website & public directoriesWhat they invest in
from 1 of 2 portfolio companiesAI & Machine Learning ×1Consumer ×1Sports Tech ×1
HQs:United States×2
Investments · 2 tracked
founders shown can be your intro pathPetaluma, US
Miyoko Schinner(Executive Officer, Director)Stuart Kronauge(Executive Officer)Cisco Sacasa(Executive Officer)Billy Bramblett(Director)
BoardDan Gluck(Director)James Joaquin(Director)in
Board seatJohn M. KenneyJohn M Kenney· per SEC Form D · $8M raise · filed Jun 2025
Co-investorsObvious VenturesStray Dog Capital
HomeCourt is a basketball training app that uses AI to track and analyze players' shooting and skills.
AI & Machine LearningConsumerSports TechSanta Monica, US
Sarah Jahnke(Executive Officer, Director)
BoardBilal Mekkaoui(Director)Charles Rosier(Director)Ryan Nelson(Director)Jennifer Meyer(Director)
Co-investorsBlue Pool CapitalHarris Blitzer Sports & EntertainmentCharmides CapitalDreamers VCParticle
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesHomecourt · prnewswire.com · Oct 29, 2025
Frequently asked questions
- What stage does Cult Capital invest at?
- Cult Capital invests at the Seed, Series A, Growth stages.
- What is Cult Capital's typical check size?
- Cult Capital typically writes checks of $2M – $10M.
- What sectors does Cult Capital focus on?
- Cult Capital focuses on Consumer, Direct to Consumer, FoodTech, Wellness & Fitness.
- Where is Cult Capital located?
- Cult Capital is headquartered in New York, US.
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