Cult Capital
Growth equityNew York · Seed–Growth · 4 people tracked
Find your way into Cult Capital
744 people in our graph share verified history with the Cult Capital team — schools, employers, funds. One of them is your warm intro.
Investment thesis
CULT Capital invests in consumer brands that build deeply loyal, fanatical followings and give customers a sense of identity and belonging — brands that sell a lifestyle rather than just a product. The firm targets growth-stage companies with annual revenues of at least $2 million seeking up to $10 million in capital. It concentrates on CPG categories including beauty and personal care, food and beverage, homecare, pet, and wellness. CULT looks for brands consumers cannot live without and that hyper-connect with their communities.
Source: firm website, verified Aug 16, 2026.
Team · 4 people
from the firm's website & public directories
What they invest in
from 3 of 5 portfolio companiesConsumer ×3Direct to Consumer ×2E-commerce ×2AI & Machine Learning ×1Sports Tech ×1
HQs:United States×5
Investments · 5 tracked
founders shown can be your intro pathBy year:2025 · 32023 · 14 dated
HomeCourt is a basketball training app that uses AI to track and analyze players' shooting and skills.
AI & Machine LearningConsumerSports TechSanta Monica, US
Sarah Jahnke(Executive Officer, Director)in
BoardBilal Mekkaoui(Director)Charles Rosier(Director)Ryan Nelson(Director)Jennifer Meyer(Director)
Co-investorsBlue Pool CapitalHarris Blitzer Sports & EntertainmentCharmides CapitalDreamers VCParticle
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Lawless Beauty is a clean beauty brand that develops cosmetics including foundation and lip gloss.
ConsumerDirect to ConsumerE-commerceLa Jolla, US
Annie Lawless(Founder)Jeffrey Jacobs(Director)Sarah Woelfel(Director)inLawless David(Executive Officer)
Subtl Beauty sells customizable, compact makeup "staks" that combine a full-face routine — including BB powder, concealer, bronzer, blush, eyeshadow, and lip products — into a single portable compact.
ConsumerDirect to ConsumerE-commercePittsburgh, US
Rachel Reid(Chief Executive Officer)in
Co-investorsRevUp CapitalInnovation Works
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesHanni · finance.yahoo.com · Apr 19, 2026
Homecourt · prnewswire.com · Oct 29, 2025
Frequently asked questions
- What stage does Cult Capital invest at?
- Cult Capital invests at the Seed, Series A, Growth stages.
- What is Cult Capital's typical check size?
- Cult Capital typically writes checks of $2M – $10M.
- What sectors does Cult Capital focus on?
- Cult Capital focuses on Consumer, Direct to Consumer, FoodTech, Wellness & Fitness.
- Where is Cult Capital located?
- Cult Capital is headquartered in New York, US.
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