Lawless Beauty
La Jolla, US · Founded 2019 · Delaware corporation
Lawless Beauty is a clean beauty brand that develops cosmetics including foundation and lip gloss. Its products focus on skin-friendly formulations, such as a plumping foundation and a line-smoothing lip gloss.
Founders & leadership
Lawless Beauty was founded in 2019 by Annie Lawless.
AL
Annie LawlessFounder
JJ
Jeffrey JacobsNamed on SEC filing
SW
Sarah WoelfelNamed on SEC filing
LD
Lawless DavidNamed on SEC filing
Reported raises · per SEC filings
Form D private placements$14M disclosed across 3 rounds · 2019–2021
▶$5MraisedJun 2021 · 2 investors · OtherRule 506(b)
▶$5MraisedJun 2021 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Annie LawlessExecutive Officer, Director
- Jeffrey JacobsDirector
- Sarah WoelfelDirector
- Lawless DavidExecutive Officer
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Jun 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$4MraisedJan 2020 · 1 investors · OtherRule 506(b)
▶$4MraisedJan 2020 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Annie LawlessExecutive Officer, Director
- Jeffrey JacobsDirector
- Lawless DavidExecutive Officer
- Sarah WoelfelDirector
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Dec 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$5MraisedDec 2019 · 1 investors · OtherRule 506(b)
▶$5MraisedDec 2019 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jeffrey JacobsDirector
- Lawless DavidExecutive Officer
- Sarah WoelfelDirector
- Annie LawlessExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Dec 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlapUlta Salon Cosmetics Fragrance692 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Shopmy412 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Allure388 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Instacart247 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Charlotte Tilbury229 shared keywordsCharlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.
Poshmark, Inc.196 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Who189 shared keywordsWho What Wear is a digital media outlet covering fashion and beauty trends, celebrity style, and shopping recommendations for a global audience of approximately 24 million monthly readers. The publication operates under Future PLC, a specialist media platform with over 220 brands spanning fashion, beauty, technology, and entertainment.
Companies competing with Lawless Beauty for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Lawless Beauty do?
- Lawless Beauty is a clean beauty brand that develops cosmetics including foundation and lip gloss. Its products focus on skin-friendly formulations, such as a plumping foundation and a line-smoothing lip gloss.
- Who founded Lawless Beauty?
- Lawless Beauty was founded by Annie Lawless in 2019.
- How much funding has Lawless Beauty raised?
- Lawless Beauty has disclosed $14M raised across 3 rounds.
- Where is Lawless Beauty headquartered?
- Lawless Beauty is headquartered in La Jolla, US.