Subtl Beauty
Pittsburgh, US · Delaware corporation · 1 known investors
Subtl Beauty sells customizable, compact makeup "staks" that combine a full-face routine — including BB powder, concealer, bronzer, blush, eyeshadow, and lip products — into a single portable compact. Its vegan, talc-free, and cruelty-free cosmetics are marketed directly to consumers seeking travel-friendly, everyday makeup.
Founders & leadership
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Rachel ReidinChief Executive Officer
Investors · 1
Reported raises · per SEC filings
Form D private placements$5.4M disclosed across 1 round · 2023
▶$5.4MraisedNov 2023 · 4 investors · RetailingRule 506(b)
▶$5.4MraisedNov 2023 · 4 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Rachel ReidExecutive Officer
- Offering amount
- $5.4M
- Amount sold
- $5.4M
- First sale
- Nov 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapUlta Salon Cosmetics Fragrance1293 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure1070 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Charlotte Tilbury954 shared keywordsCharlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.
Ipsy680 shared keywordsIPSY is a subscription-based beauty membership that delivers monthly boxes of curated cosmetics and beauty products to consumers. It operates a community-driven, personalized beauty discovery service for individual beauty enthusiasts.
Companies competing with Subtl Beauty for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Subtl Beauty do?
- Subtl Beauty sells customizable, compact makeup "staks" that combine a full-face routine — including BB powder, concealer, bronzer, blush, eyeshadow, and lip products — into a single portable compact. Its vegan, talc-free, and cruelty-free cosmetics are marketed directly to consumers seeking travel-friendly, everyday makeup.
- Who founded Subtl Beauty?
- Subtl Beauty was founded by Rachel Reid.
- Who are Subtl Beauty's investors?
- Subtl Beauty's investors include RevUp Capital.
- How much funding has Subtl Beauty raised?
- Subtl Beauty has disclosed $5.4M raised across 1 round.
- Where is Subtl Beauty headquartered?
- Subtl Beauty is headquartered in Pittsburgh, US.