Who founded Subtl Beauty?

Subtl Beauty was founded by Rachel Reid.

Who are Subtl Beauty's investors?

Subtl Beauty's investors include RevUp Capital, Cult Capital, Innovation Works.

How much funding has Subtl Beauty raised?

Subtl Beauty has disclosed $5.4M raised across 1 round.

Where is Subtl Beauty headquartered?

Subtl Beauty is headquartered in Pittsburgh, US.

Subtl Beauty

Pittsburgh, US · Delaware corporation · 4 known investors

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Subtl Beauty sells customizable, compact makeup "staks" that combine a full-face routine — including BB powder, concealer, bronzer, blush, eyeshadow, and lip products — into a single portable compact. Its vegan, talc-free, and cruelty-free cosmetics are marketed directly to consumers seeking travel-friendly, everyday makeup.

Consumer Direct to Consumer E-commerce

Founders & leadership

Rachel Reid Founder · Chief Executive OfficerFounder and CEO of Subtl Beauty, where she invented the company's line of compact, customizable makeup products designed for portability and everyday use.

Investors · 4

RevUp Capitallisted by RevUp CapitalBoston · $350K – $400K

How we know: RevUp Capital's portfolio page · Not right? Tell us

Cult CapitalreportedNew York · $2M – $10M

How we know: funding news · beautymatter.com · Not right? Tell us

Innovation WorksreportedPittsburgh · $100K – $300K

How we know: beautymatter.com · Not right? Tell us

Also in the syndicate · 1

Grouse Ridge Capital

Reported raises · per SEC filings

Form D private placements

$5.4M disclosed across 1 round · 2023

▶$5.4MraisedNov 2023 · 4 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Rachel ReidExecutive Officer

Offering amount: $5.4M
Amount sold: $5.4M
First sale: Nov 2023
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 5

Ulta Salon Cosmetics FragranceUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.

AllureAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.

Charlotte TilburyCharlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.

IpsyIPSY is a subscription-based beauty membership that delivers monthly boxes of curated cosmetics and beauty products to consumers. It operates a community-driven, personalized beauty discovery service for individual beauty enthusiasts.

PopsugarPOPSUGAR is a media and lifestyle brand that publishes content covering health, fitness, beauty, lifestyle, shopping, and entertainment for a general consumer audience.

Companies working in the same space as Subtl Beauty.

In the news

Subtl Beauty Secures Multi-Million Dollar Investment from CULT Capitalprnewswire.com · Dec 2023

Frequently asked questions

What does Subtl Beauty do?: Subtl Beauty sells customizable, compact makeup "staks" that combine a full-face routine — including BB powder, concealer, bronzer, blush, eyeshadow, and lip products — into a single portable compact. Its vegan, talc-free, and cruelty-free cosmetics are marketed directly to consumers seeking travel-friendly, everyday makeup.
Who founded Subtl Beauty?: Subtl Beauty was founded by Rachel Reid.
Who are Subtl Beauty's investors?: Subtl Beauty's investors include RevUp Capital, Cult Capital, Innovation Works.
How much funding has Subtl Beauty raised?: Subtl Beauty has disclosed $5.4M raised across 1 round.
Where is Subtl Beauty headquartered?: Subtl Beauty is headquartered in Pittsburgh, US.