Homecourt

HomeCourt is a mobile basketball training application that uses on-device computer vision and AI to capture a player's shots, dribbles, moves and stats and return real-time feedback and analysis. The app runs on iPhone and iPad and requires no sensors, special cameras or instrumented basketballs; ball handling and agility drills use the front-facing camera, while advanced shot tracking uses the rear camera with the device mounted on a tripod roughly three to five feet tall, positioned along the sideline near half court so the player, backboard and full three-point line are visible. The AI operates indoors and outdoors and performs best in well-lit environments with a netted hoop, clear court lines and a conventionally colored ball. Features include interactive guided workouts and drills, audio coaching and cues, Apple Watch remote control with heart-rate monitoring, a skill rating system, and virtual challenges and leaderboards for competing with other players.

The product is positioned as an official partner of the NBA, with content and drills associated with elite players including Sue Bird, Steve Nash and Al Horford, and with virtual scouting programs — NBA Global Scout and Combine Experiences — built into the app. HomeCourt for Teams extends the platform to teams, clubs, camps, PE classes and other communities, offering free virtual team creation, roster import via a TeamSnap integration, coach-assigned activities and challenges, individual and team-level progress tracking, posting and messaging tools, and shareable video highlights. Cited team adopters include the University of Virginia men's basketball program, Folsom Lake College, the Columbus Discoverers and DistinXion.

The core app is free, with a paid HomeCourt+ (also referenced as HomeCourt Premium/Pro) membership adding year-round analytics and full workout history, in-depth statistics and complete skill ratings, an AI-powered training program of more than 50 sessions built by NBA-level trainers, and daily personalized recommended workouts. Family Sharing allows a subscription to be shared across multiple profiles, and discounted group membership plans are offered for teams and organizations.

Business model

Freemium consumer software: the HomeCourt app and HomeCourt for Teams virtual team setup are free to use, while a HomeCourt+ subscription unlocks analytics, skill ratings, an AI training program and daily personalized workouts. Family Sharing extends a subscription across multiple profiles, and discounted group membership plans are offered to teams, clubs and camps.

Subscription revenue from HomeCourt+ memberships sold to individual players, parents and groups, including introductory group membership pricing for teams and organizations.

Traction

The teams page reports one billion dribbles and 100 million shots tracked and usage across 200 countries, with more than 100 activities and workouts available. Named team and program users include the University of Virginia men's basketball team, Folsom Lake College, the Columbus Discoverers and DistinXion.

Latest developments

HomeCourt continues to operate a free core app alongside the HomeCourt+ subscription, promoting a skill rating system, advanced shot analysis, NBA Global Scout and Combine Experiences scouting programs, and the HomeCourt for Teams platform with TeamSnap roster integration and discounted group membership pricing.