Flexia was founded by Kaleen Canevari in 2020.

Who are Flexia's investors?

Flexia's investors include alphabet angels, Gaingels, Phoenix Capital Ventures, Techstars, ADVANTAGE, Calm Ventures, Phoenix Venture Partners.

How much funding has Flexia raised?

Flexia has disclosed $4M raised across 1 round.

Where is Flexia headquartered?

Flexia is headquartered in Sacramento, US.

Flexia

Techstars '21

Sacramento, US · Founded 2020 · 12 employees on LinkedIn · 7 known investors

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Flexia provides at-home Pilates reformer equipment combined with digital technology and community features to make Pilates instruction accessible to a broad audience. The company targets fitness enthusiasts, athletes, and individuals seeking physical wellness regardless of experience level.

Consumer Hardware Wellness & Fitness

Founders & leadership

Flexia was founded in 2020 by Kaleen Canevari.

Kaleen Canevari Founder & CEOKaleen Canevari is a mechanical engineer and repeat founder who previously built Flexia, a Pilates equipment and digital platform company that she took through venture funding and customer deployment before exiting in 2025. She is currently Entrepreneur in Residence at FourthWave, a women-focused tech accelerator.

Investors · 7

alphabet angelslisted by alphabet angels

Gaingelslisted by GaingelsNew York · $200K – $500K

How we know: gaingels.com · Not right? Tell us

Phoenix Capital Ventureslisted by Phoenix Capital VenturesAtlanta

How we know: Phoenix Capital Ventures's portfolio page · prnewswire.com · Not right? Tell us

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · prnewswire.com · Not right? Tell us

ADVANTAGEreportedJerusalem

How we know: funding news · prnewswire.com · Not right? Tell us

Calm VenturesreportedSan Francisco

How we know: prnewswire.com · Not right? Tell us

Phoenix Venture PartnersreportedSan Mateo · $100K – $3M

How we know: funding news · Not right? Tell us

Funding

SEC filings, press & company announcements

$4M disclosed across 1 round · 2022

$4MSeed roundApr 2022 · 2 sources
ADvantage (lead), Calm Ventures, Phoenix Capital Ventures, Techstars
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 1

WomenshealthmagWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.

Companies working in the same space as Flexia.

In the news

Flexia raises $4M to shape the future of connected Pilatesprnewswire.com · Apr 2022

Flexia - Tech Company Profile - Gaebler.com Venture Capital Databasegaebler.com

Frequently asked questions

What does Flexia do?: Flexia provides at-home Pilates reformer equipment combined with digital technology and community features to make Pilates instruction accessible to a broad audience. The company targets fitness enthusiasts, athletes, and individuals seeking physical wellness regardless of experience level.
Who founded Flexia?: Flexia was founded by Kaleen Canevari in 2020.
Who are Flexia's investors?: Flexia's investors include alphabet angels, Gaingels, Phoenix Capital Ventures, Techstars, ADVANTAGE, Calm Ventures, Phoenix Venture Partners.
How much funding has Flexia raised?: Flexia has disclosed $4M raised across 1 round.
Where is Flexia headquartered?: Flexia is headquartered in Sacramento, US.