TAPPP

Market position

TAPPP describes itself as a provider of flexible payment options and interactive commerce for live sports, and says its transaction and payment services platform helped make BetMGM the #1 sportsbook gift card at retail. It was named to Business Insider's list of the 22 top sports startups in 2022, to Fast Company's Most Innovative Companies in Sports, and to the Inc. 5000 2026 list [0][2][5].

The company's stated differentiators are its US patent for single-screen, real-time sports betting on any video display, an integration of video streaming with real-time data feeds such as live odds, the microapp architecture with a shared services standard and unified transaction ledger, and a secure tokenized payments fabric. Accomplice founder Ryan Moore described the product as unique in its category with the underlying technology as the key differentiator [2][3][4][5].

Technology

TAPPP's MicroApp Platform is a cloud-native Platform-as-a-Service that provides a common standard for sharing identity, location, video context and payments across first- and third-party applications, described by the company as delivering App Store-like functionality to a client's distribution platform. It is driven by an AI-powered, cloud-native orchestration engine that is algorithmically controlled to sense in-programming events and generate user interactions with little to no production support. Payments run on a tokenization engine using cryptographically secure, dynamically generated payment tokens rather than static numbers, and a unified transaction ledger settles activity across all microapps. TAPPP holds a US patent for enabling single-screen, real-time sports betting on any video display, and its patented approach integrates video streaming with real-time data such as sportsbook odds across programming types and video delivery formats [2][3][4].

Go-to-market

TAPPP goes to market through partnerships and multi-year deals with sports leagues, broadcasters, satellite and OTT distributors and sportsbook operators — such as BetMGM, Major League Rugby/The Rugby Network, Vrio Corp./DIRECTV Latin America and BetPlay — and through retail distribution of gift cards across tens of thousands of outlets. The website solicits meetings and demos directly from prospective enterprise clients [0][3][5].

Media and video distribution companies, sports leagues and broadcasters, sports wagering and iGaming operators, and consumer-product merchants, plus the end viewers and bettors reached through those partners [3][7].

Geography

Headquartered in New York; partnerships and deployments span the United States (retail distribution, BetMGM, MLB, NFL), Canada (BetMGM gift cards in Ontario), and Latin America (Vrio Corp./DIRECTV Latin America and BetPlay in Colombia). Investor Oakvale Capital is London-based. In its earlier phase the company offered services in India and Southeast Asia with plans to extend to North America starting in Canada [0][5][6][7].

History

TAPPP began by helping emerging sports video streaming services generate revenue and engagement by combining retail gift-card distribution across thousands of outlets with its transaction processing capabilities; early content partners included HooQ, DittoTV, Box TV and Gaana in India and Southeast Asia. It raised $4.2 million in a round led by Accomplice, completed a Series A in 2018, and subsequently launched payment products with MLB and the NFL across more than 25,000 US retail locations. In September 2021 it became an official partner of BetMGM. A $10 million Series B closed in 2022, funding the launch of its interactive transaction panel with broadcasters and sportsbooks and expansion of its payment solutions. Later milestones include a multi-year Major League Rugby deal in 2022, an agreement with Vrio Corp./DIRECTV to bring interactive television to Latin America, BetMGM gift card distribution in Ontario, the May 2025 single-screen betting launch with BetPlay in Colombia, powering fan interactivity at the 2025 FIFAe World Cup, and a live Sports Experience dashboard with Waiken ILW for DGO and SKY+ [0][2][5][6].