Trove Recommerce
Brisbane, US · Founded 2019 · Delaware corporation · 12 known investors
Trove operates a platform for brand resale and recommerce, enabling iconic brands to sell returned and excess inventory through secondary markets. The company serves retailers and brands seeking to monetize unsold inventory while supporting circular economy practices.
Founders & leadership
Trove Recommerce was founded in 2019 by ANDREW RUBEN and John Connolly.
Board
GK

BP

SB
SHELLEY BRANSTENBoard director
KA
KRISTA ANDERSON-COPPERMANBoard director
Investors · 12
ArcTern VenturesToronto · $730K – $2.9M
Claremont Creek VenturesOakland · $500K – $3M
Commerce VenturesSan Francisco · $1M – $5M
DBL PartnersPalo Alto
G2 Venture PartnersPortola Valley · $15M – $25M
Global BrainTokyo · $100K – $184M
Prelude VenturesSan Francisco · $100K – $5Mvia Gabriel Kra · board
The Westly GroupMenlo Park · $500K – $15M
Wireframe VenturesSan Francisco · $500K – $2M
Khosla VenturesreportedMenlo Park · $5K – $50M
Menlo Venturesreported · 2 sourcesSan Francisco · $1M – $20M
Visible VenturesreportedHingham · $1M
Reported raises · per SEC filings
Form D private placements$78.4M disclosed across 4 rounds · 2014–2023
▶$29.3MraisedAug 2023 · 10 investors · RetailingRule 506(b)
▶$29.3MraisedAug 2023 · 10 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- GABRIEL KRADirector
- SHELLEY BRANSTENDirector
- BROOK PORTERDirector
- KRISTA ANDERSON-COPPERMANDirector
- ANDREW RUBENDirector, Promoter
- GAYLE TAITExecutive Officer, Director
- Offering amount
- $32.1M
- Amount sold
- $29.3M
- First sale
- Jul 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$22.4MraisedDec 2019 · 23 investors · OtherRule 506(b)
▶$22.4MraisedDec 2019 · 23 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Multani SaloniDirector
- Andrew RubenExecutive Officer, Director
- Paul StraubDirector
- Victoria BeasleyDirector
- Mitch LoweDirector
- Steve FinkDirector
- Offering amount
- $25.3M
- Amount sold
- $22.4M
- First sale
- Aug 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$17MraisedSep 2019 · 31 investors · OtherRule 506(b)
▶$17MraisedSep 2019 · 31 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Andrew RubenExecutive Officer, Director
- Mitch LoweDirector
- Victoria BeasleyDirector
- Paul StaubDirector
- Offering amount
- $17M
- Amount sold
- $17M
- First sale
- Mar 2016
- Incorporated
- Corporation, California
- Federal exemptions
- 06b
▶$9.6MraisedApr 2015 · 36 investors · OtherRule 506(b)
▶$9.6MraisedApr 2015 · 36 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Gary DillaboughDirector
- Adam WerbachExecutive Officer, Director
- Andrew RubenExecutive Officer, Director
- Offering amount
- $9.6M
- Amount sold
- $9.6M
- First sale
- Apr 2014
- Incorporated
- Corporation, California, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapThredup51 shared keywordsThredUp operates an online marketplace where consumers buy and sell secondhand clothing, and provides resale-as-a-service solutions for fashion brands seeking to incorporate circular commerce into their business models.
Poshmark, Inc.40 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Trove33 shared keywordsTrove is an investing platform that enables fractional stock investing and provides automated portfolio recommendations tailored to individual risk profiles. The platform serves retail investors with educational content, real-time market data, and subscription-based advisory services.
Thrift33 shared keywordsThrift+ is a secondhand fashion marketplace that enables consumers to buy and sell pre-owned clothing with quality assurance and hassle-free logistics. The platform partners with major brands to reduce fashion waste and give used clothes extended lifecycles.
Companies competing with Trove Recommerce for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Trove Recommerce do?
- Trove operates a platform for brand resale and recommerce, enabling iconic brands to sell returned and excess inventory through secondary markets. The company serves retailers and brands seeking to monetize unsold inventory while supporting circular economy practices.
- Who founded Trove Recommerce?
- Trove Recommerce was founded by ANDREW RUBEN, John Connolly in 2019.
- Who are Trove Recommerce's investors?
- Trove Recommerce's investors include ArcTern Ventures, Claremont Creek Ventures, Commerce Ventures, DBL Partners, G2 Venture Partners, Global Brain, Prelude Ventures, The Westly Group and 4 more.
- How much funding has Trove Recommerce raised?
- Trove Recommerce has disclosed $78.4M raised across 4 rounds.
- Where is Trove Recommerce headquartered?
- Trove Recommerce is headquartered in Brisbane, US.





