Arcturus

Market position

Arcturus positions itself in immersive 3D coverage of live sports, serving broadcasters, teams, leagues, venues and agencies. Company management describes broadcaster demand as present and driven by fan interest, but notes that full adoption requires stadium upgrades and modern cameras, creating a tipping point the company expects but has not yet reached.

Arcturus combines the original team's volumetric capture work with the group that previously spearheaded volumetric video capture for Microsoft HoloLens, which joined the company after Microsoft exited the business. Its Holosuite toolkit handles editing, compression and streaming of volumetric video, and its capture approach uses distributed synchronized in-venue sensors to allow a play to be reviewed from any angle for both entertainment and analysis purposes.

Technology

Arcturus places small synchronized sensors throughout a sports venue to capture action from multiple viewpoints, then applies computer vision and AI to reconstruct plays in volumetric 3D. Its Holosuite product is a toolkit to edit, compress and stream volumetric video. Output is delivered as high-definition 3D suitable for 2D television broadcast and social media, interactive 3D applications on phones, tablets and consoles, and VR/AR headset experiences. Development priorities include the core capture technology and the production workflow, particularly reducing turnaround time.

Go-to-market

The company sells directly to sports broadcasters, teams, leagues, venues and agencies, using venue pilots with sports organizations as the entry point. Its immediate target clients are broadcasters holding media rights for North American leagues and teams.

Sports broadcasters holding media rights in North America, as well as teams, leagues, venues and agencies; the company also states an interest in European sports.

Geography

Dual headquarters in Halifax, Nova Scotia and San Francisco, California, with a 10-person team split evenly between the two sites. Commercial focus is on North American sports, with stated intent to expand into European sports.

History

The company was founded by an executive team with backgrounds at Netflix, Google and Pixar. It raised a US$5 million round in 2021 that included Halifax-based Build Ventures, followed by a $12M Series A in 2022 led by CloudTree Ventures with participation from Autodesk and Epic Games. In 2023, after Microsoft exited the volumetric video business, the original team merged with the group that had led volumetric video capture for Microsoft HoloLens. The company subsequently reset with new leadership, including CEO Steve Sullivan, who joined from Microsoft and previously led R&D at Industrial Light & Magic and Lucasfilm. The December 2025 seed round of $2.3M was the first capital raised since that reset.