Huupe
Irvine, US · Founded 2020 · 5 known investors
huupe makes smart basketball hoops (the ARENA and mini) with built-in sensors that track shooting statistics such as FG%, shot angle, and trajectory, delivering live performance data to a companion app. The connected hoops also support interactive games, streaming, and worldwide competitions for players and families.
Also known as huupe
Founders & leadership
Huupe was founded in 2020 by Paul Anton and Lyth Saeed.
Board
Investors · 5
Reported raises · per SEC filings
Form D private placements$25.2M disclosed across 2 rounds · 2024–2026
▶$9.6MraisedJul 2026 · 13 investors · OtherRule 506(b)
- Paul AntonExecutive Officer, Director, Promoter
- Lyth SaeedExecutive Officer, Director, Promoter
- Aristotle LoumisDirector
- Audie AttarDirector
- John ChuangDirector
- Bob HigginsDirector
- Offering amount
- $9.6M
- Amount sold
- $9.6M
- Minimum investment
- $1
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$15.6MraisedSep 2024 · 95 investors · OtherRule 506(b)
- Paul AntonExecutive Officer, Director
- Lyth SaeedExecutive Officer, Director
- Aristotle LoumisDirector
- Audie AttarDirector
- Offering amount
- $18.9M
- Amount sold
- $15.6M
- Minimum investment
- $1
- First sale
- Aug 2024
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026huupe develops connected basketball hoops that combine a playable backboard with sensors, analytics software and a companion app. Its product line includes the huupe mini, a smart mini basketball hoop positioned as a game console for indoor arcade-style play, and the huupe ARENA, a premium in-ground hoop offered with 60-inch and 72-inch backboards. Both products track shooting performance and connect players to global competition features.
The ARENA is built around a "smart sensor hub" that captures shooting analytics including field goal percentage, three-point and free-throw percentage, true field goal percentage, makes and attempts, and shot angle and trajectory. Additional capabilities include AI shot analysis, a "Shot Quality" metric, shot charts benchmarked to professional, college and U17-and-below levels, a breakaway rim with rim charts used to assess shot quality, onboard data storage so sessions are recorded without a phone present, LED feedback lighting, standard 120V AC power, an IP65 weatherproof rating for indoor or outdoor use, and worldwide connectivity for community play. Stats are delivered to the user's app live or after a session.
The huupe mini emphasizes family and social use, offering games and challenges across skill levels, head-to-head and team play, progress tracking, smart TV streaming of shows and live sports onto the backboard, free interactive games, and real-time multiplayer shooting competitions with global leaderboards.
Business model
Direct-to-consumer sale of connected basketball hardware, with the hoops paired to a companion app and connected services such as multiplayer competition, leaderboards, games and streaming. Financing options at 0% APR are offered at checkout.
Hardware sales at published price points: huupe mini listed at $799 (promotional $399), huupe ARENA 60" at $3,995 (promotional $2,995) and huupe ARENA 72" at $4,995 (promotional $3,495), with free shipping.
Traction
The company reports more than 40,000 units sold and states that its earliest huupe PRO units remain functional in the field after five or more years of indoor and outdoor use. Product pages show 1,229 reviews for the huupe mini and 11 reviews for the ARENA.
Latest developments
The next-generation huupe ARENA is available in 60-inch and 72-inch versions, while the original huupe mini is being sold through a final clearance event ahead of discontinuation.
▸Full profile — market position, technology, go-to-market
Market position
Positions itself as the maker of the world's first smart basketball hoop and the first smart mini basketball hoop game console, with product mentions from sports and consumer media outlets including ESPN, SportsCenter, House of Highlights, Sports Business Journal, Front Office Sports, CBS affiliate cbs42.com, ABC affiliate abc7ny.com, Men's Journal and Whistle Sports.
Combines competitive shot-tracking analytics comparable to metrics used in elite training facilities (Shot Quality, shot charts, trajectory data) with entertainment features such as backboard streaming and interactive games, plus durability claims including IP65 weatherproofing, a breakaway rim and multi-year field longevity.
Technology
Sensor-based shot tracking via an on-hoop sensor hub, AI shot analysis producing accuracy, range, shot angle and trajectory data, a Shot Quality metric and shot charts, local data storage, LED feedback, a breakaway rim with rim charts, IP65-rated weatherproof construction, 120V AC power, and network connectivity enabling real-time multiplayer, global leaderboards and smart TV streaming to the backboard.
Go-to-market
Online direct sales through the company's own storefront, supported by promotional pricing events, customer reviews, social media community building, and endorsements and coverage from sports media accounts and athlete/creator personalities.
Consumers and households, including individual players seeking training analytics and families or groups looking for competitive and arcade-style play; the ARENA targets buyers of premium in-ground hoops for indoor or outdoor installation.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe company ran a clearance promotion described as the last chance to buy the original huupe mini before it is discontinued.
huupe announced availability of the ARENA, its next-generation smart in-ground basketball hoop, in 60-inch and 72-inch backboard sizes, with a smart sensor hub, shooting analytics, LED feedback and IP65 weatherproofing.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Huupehuupe.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Huupe do?
- huupe builds smart basketball hoops with AI shot tracking, streaming and online multiplayer competition.
- Who founded Huupe?
- Huupe was founded by Paul Anton, Lyth Saeed in 2020.
- Who are Huupe's investors?
- Huupe's investors include Causeway Partners, gener8tor, Genesis Ventures, Protagonist, Tundra Angels.
- How much funding has Huupe raised?
- Huupe has disclosed $25.2M raised across 2 rounds.
- Where is Huupe headquartered?
- Huupe is headquartered in Irvine, US.