MOGL
Founded 2019 · 20 employees on LinkedIn · 10 known investors
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MOGL operates a marketplace and software platform for NIL (name, image, and likeness) deals in collegiate athletics, connecting student-athletes with donors and brands. Its tools cover activity management, messaging, compliance disclosure, fulfillment verification, and payment processing for college sports collectives.
Also known as MOGL
Founders & leadership
MOGL was founded in 2019 by Matthew Himelstein, Ayden Syal, and Brandon Wimbush.
Investors · 10
Also in the syndicate · 3
Funding
SEC filings, press & company announcements- Undisclosed amountseed fundingMar 2023
Magarac Venture Partners (lead), Chaos Ventures, Litquidity, Penske Media Corporation, PivotNorth Capital, Platform Venture Studio, Sand Hill Angels
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026MOGL operates an athlete influencer marketing platform focused on name, image and likeness (NIL) opportunities in collegiate athletics. The platform serves two sides of a marketplace: brands seeking to reach younger audiences through athlete social accounts and content, and student-athletes seeking to monetize their name, image and likeness. MOGL positions itself as an athlete marketplace and software provider for the NIL era of college sports, and also directs prospective users into separate onboarding tracks for brands, universities, collectives and agents.
For brands, MOGL offers campaign creation with AI-driven athlete matching based on first-party data, built-in contracting and payments, deliverable review and management, and reporting on audience insights and return on investment. It also supports athlete-powered paid social media, where brands can run existing creative or have MOGL's AI source athlete content through athlete accounts, with performance tracked across impressions, clicks, engagement and conversions. For athletes, the platform automatically surfaces brand opportunities, handles the transaction end to end, and states that athletes keep 100% of what they earn; athlete-facing access is available through a mobile app as well as the web platform.
Business model
MOGL runs a two-sided marketplace in which brands, universities, collectives and agents pay to run NIL campaigns with athletes, while the platform provides the supporting software for matching, contracting, payments, deliverable review and performance reporting. Athletes are told they keep 100% of the earnings from deals transacted on the platform.
Revenue is generated from the brand/organization side of the marketplace for NIL campaigns and platform software, with athletes stated to retain the full amount they earn on deals.
▸Full profile — market position, technology, go-to-market
Market position
MOGL describes itself as the leading athlete marketplace and software provider powering the NIL era of collegiate athletics.
Technology
The platform uses AI and first-party data to match brands with athletes whose audiences fit a brand's target profile, and can source athlete content for paid social campaigns. Supporting software includes contract and payment infrastructure, deliverable review and management tools, and real-time campaign analytics covering impressions, engagement, clicks and conversions.
Go-to-market
MOGL uses a self-serve entry point ("Get Started Free") alongside sales-led motions, offering booked demos and strategy calls routed to specialists by customer type (brand, university, collective, agent). Athlete acquisition runs through sign-ups, a waiting list and a mobile app, and the company references press coverage and named athlete associations in its marketing.
Brands and advertisers seeking Gen-Z reach through athlete influencers; college athletic departments/universities; NIL collectives; athlete agents; and collegiate student-athletes.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
In the news
▸Research sources · 1
primary sources listed
- MOGLmogl.online · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does MOGL do?
- MOGL is a marketplace and software platform connecting college athletes with brands for name, image and likeness (NIL) deals.
- Who founded MOGL?
- MOGL was founded by Matthew Himelstein, Ayden Syal, Brandon Wimbush in 2019.
- Who are MOGL's investors?
- MOGL's investors include Aperture Venture Capital, Evolution VC Partners, Sand Hill Angels, Chaos Ventures, IrishAngels, Magarac Venture Partners, Penske Media.