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Arketa

YC S20

New York City, US · Founded 2020 · 55 employees · Hiring · 3 known investors

Find your way into Arketa

782 people in our graph share verified history with the Arketa team — schools, employers, funds. One of them is your warm intro.

Melody Maunlockedknows Josh Archer · together at UCLA (overlapped)
×2knows the team · via UCLA
×7knows the team · via Y Combinator
knows the team · via General Assembly
knows the team · via Splendid, a contemporary lifestyle brand

Arketa is a management platform for fitness and wellness businesses, offering scheduling, booking, payments, memberships, reporting, and marketing tools across single or multi-location studios. It targets studio owners and operators, from those opening a first location to chains running many, and includes onboarding and migration support.

Also known as Sutra

Enterprise SoftwareSaaSSports TechWellness & FitnessFitnessHealth & WellnessUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S20)

Arketa was founded in 2020 by Rachel Lea Fishman and Josh Archer.

RLRachel Lea Fishman
Rachel Lea Fishmanin𝕏Co-Founder & CEORachel Lea Fishman is a UCLA graduate and yoga instructor who founded Arketa, a platform enabling fitness and wellness businesses to deliver online and in-person classes, on-demand content, and branded digital spaces.30 Under 30 2024
JAJosh Archer
Josh Archerin𝕏Co-Founder & CTOFounder of Arketa, a management platform for fitness and wellness businesses that provides scheduling, booking, payments, memberships, reporting, and marketing tools for single- and multi-location studios.30 Under 30 2024

Investors · 3

Amity VenturesSan Francisco · $1M – $5M
Inspired CapitalNew York · $500K – $20M
Y CombinatorSan Francisco · $500K

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Arketa went on to found or lead other companies.

Rachel Lea FishmanFounderFounded arketaJosh ArcherFounderFounded arketa

Competitors · 3

by search overlap
MindBody62 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
WellnessLiving59 shared keywordsWellnessLiving provides an online booking system for fitness businesses and wellness service providers, enabling clients to schedule appointments, classes, and events while helping businesses fill capacity and manage customer engagement.
ClassPass50 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.

Companies competing with Arketa for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Trysignalbasetrysignalbase.com · Jun 2025Arketa, the AI-Powered Operating System for the Wellness Industry, Raises Series A Fundingorrick.com · Jun 2025Arketa, the Modern Operating System for the Wellness Industry, Raises $15M Series A from Inspired Capital to Accelerate Growthinsider.fitt.co · Jun 2025Arketa Raises $15M To Power Boutique Fitness Studios - Athletech Newsathletechnews.com · Jun 2025Arketa Raises $15 Million To Power The Next Trip To Your Yoga Classforbes.com · Jun 2025Arketa Raises $7.6M To Grow Fitness Studios Beyond Classes | Fitt Insiderinsider.fitt.co · Dec 2022

Frequently asked questions

What does Arketa do?
Arketa is a management platform for fitness and wellness businesses, offering scheduling, booking, payments, memberships, reporting, and marketing tools across single or multi-location studios. It targets studio owners and operators, from those opening a first location to chains running many, and includes onboarding and migration support.
Who founded Arketa?
Arketa was founded by Rachel Lea Fishman, Josh Archer in 2020.
Who are Arketa's investors?
Arketa's investors include Amity Ventures, Inspired Capital, Y Combinator.
Where is Arketa headquartered?
Arketa is headquartered in New York City, US.