Arketa
YC S20New York City, US · Founded 2020 · 55 employees · Hiring · 3 known investors
Arketa is a management platform for fitness and wellness businesses, offering scheduling, booking, payments, memberships, reporting, and marketing tools across single or multi-location studios. It targets studio owners and operators, from those opening a first location to chains running many, and includes onboarding and migration support.
Also known as Sutra
Enterprise SoftwareSaaSSports TechWellness & FitnessFitnessHealth & WellnessUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (S20)
Arketa was founded in 2020 by Rachel Lea Fishman and Josh Archer.
RL
Rachel Lea Fishmanin𝕏Co-Founder & CEORachel Lea Fishman is a UCLA graduate and yoga instructor who founded Arketa, a platform enabling fitness and wellness businesses to deliver online and in-person classes, on-demand content, and branded digital spaces.30 Under 30 2024
JA
Josh Archerin𝕏Co-Founder & CTOFounder of Arketa, a management platform for fitness and wellness businesses that provides scheduling, booking, payments, memberships, reporting, and marketing tools for single- and multi-location studios.30 Under 30 2024
Investors · 3
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AJun 2025 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 3
by search overlap
MindBody62 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
WellnessLiving59 shared keywordsWellnessLiving offers all-in-one business management software for fitness, wellness, and beauty businesses such as gyms, yoga studios, spas, and wellness centers. The platform provides booking, management, and marketing tools, and includes a consumer-facing directory for finding and booking local services.
ClassPass50 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
Companies competing with Arketa for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Arketa do?
- Arketa is a management platform for fitness and wellness businesses, offering scheduling, booking, payments, memberships, reporting, and marketing tools across single or multi-location studios. It targets studio owners and operators, from those opening a first location to chains running many, and includes onboarding and migration support.
- Who founded Arketa?
- Arketa was founded by Rachel Lea Fishman, Josh Archer in 2020.
- Who are Arketa's investors?
- Arketa's investors include Amity Ventures, Inspired Capital, Y Combinator.
- Where is Arketa headquartered?
- Arketa is headquartered in New York City, US.