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Arketa

YC S20

New York City, US · Founded 2020 · 55 employees · Hiring · 10 known investors

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Arketa is a management platform for fitness and wellness businesses, offering scheduling, booking, payments, memberships, reporting, and marketing tools across single or multi-location studios. It targets studio owners and operators, from those opening a first location to chains running many, and includes onboarding and migration support.

Also known as Sutra Fitness, Inc. · Sutra · Sutra, arketa

Enterprise SoftwareSaaSSports TechWellness & FitnessFitnessHealth & WellnessUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S20)

Arketa was founded in 2020 by Rachel Lea Fishman and Josh Archer.

RLRachel Lea Fishman
Rachel Lea FishmanCo-Founder & CEORachel Lea Fishman is a UCLA graduate and yoga instructor who founded Arketa, a platform enabling fitness and wellness businesses to deliver online and in-person classes, on-demand content, and branded digital spaces.30 Under 30 2024
JAJosh Archer
Josh ArcherCo-Founder & CTOFounder of Arketa, a management platform for fitness and wellness businesses that provides scheduling, booking, payments, memberships, reporting, and marketing tools for single- and multi-location studios.30 Under 30 2024
JA
Joshua ArcherFounder
WZ
Willa Zhou BersonHead of Operations
KD
Katie DonhamHead of Marketing
SH
Samantha HovanDirector of Customer Support
GS
Gabby SalmeronRecruiting Lead
KB
Katherine batemanMarketingformer
LW
Liz WesselRecruitingformer
BP
Bonnie PorterFRC Recruiting Supportformer
PS
Paula Sto.Executive Assistantformer
TL
Tyler LarsenData Engineerformer

Investors · 10

First Round Capitallisted by First Round CapitalSan Francisco · $100K – $20M

How we know: a partner's Signal profile · Y Combinator's founder network · firstround.com · Not right? Tell us

Inspired Capitallisted by Inspired CapitalNew York · $500K – $20M

How we know: Inspired Capital's portfolio page · a partner's Signal profile · funding news · insider.fitt.co · the VCSheet dataset · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

Recall Capitallisted by Recall CapitalSan Bruno · $300K – $1Mvia Somrat Niyogi · inferred

How we know: Y Combinator's founder network · Not right? Tell us

Velvet Sea Ventureslisted by Velvet Sea VenturesWest Palm Beach

How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Allison Pickens VenturesreportedWayne · $250K – $1M

How we know: Y Combinator's founder network · Not right? Tell us

Blank VenturesreportedSan Francisco · $500K – $2M

How we know: Y Combinator's founder network · Not right? Tell us

Greylock PartnersreportedSan Francisco · $100K – $10M

How we know: Y Combinator's founder network · Not right? Tell us

Sandhill (ex Stonks)reportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 8

MindBodyMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
FitiaFitia provides an AI-powered application that generates customized meal plans and tracks nutrition intake, adjusting recommendations based on user progress and dietary preferences to support weight management and muscle development goals.
WellnessLivingWellnessLiving provides an online booking system for fitness businesses and wellness service providers, enabling clients to schedule appointments, classes, and events while helping businesses fill capacity and manage customer engagement.
Eat BlueprintEat Blueprint prepares meals based on longevity-focused nutritional protocols, using organic and locally-sourced ingredients while excluding gluten and seed oils.
BellabeatBellabeat develops AI-powered wearable devices and a health intelligence platform designed to help women track wellness metrics, understand hormonal cycles, and receive personalized health insights. The company targets women seeking preventive care and longevity optimization through cycle-based data analysis and biometric monitoring.
ClasspassClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
AdaptedAdapted is a prehab and mobility app that delivers personalized exercise programs to athletes based on their sport, injury history, and training goals. The app provides evidence-based preventive exercises to strengthen vulnerable areas and reduce injury risk across various sports.
The BreakawayThe Breakaway provides performance coaching to cyclists through an AI-driven platform, with plans to expand to other sports and fitness disciplines.

Companies working in the same space as Arketa.

Legal entities · 1

corporate structure
Sutra Fitness, Inc.

Frequently asked questions

What does Arketa do?
Arketa is a management platform for fitness and wellness businesses, offering scheduling, booking, payments, memberships, reporting, and marketing tools across single or multi-location studios. It targets studio owners and operators, from those opening a first location to chains running many, and includes onboarding and migration support.
Who founded Arketa?
Arketa was founded by Rachel Lea Fishman, Josh Archer in 2020.
Who are Arketa's investors?
Arketa's investors include Amity Ventures, First Round Capital, Inspired Capital, Recall Capital, Velvet Sea Ventures, Y Combinator, Allison Pickens Ventures, Blank Ventures and 2 more.
Where is Arketa headquartered?
Arketa is headquartered in New York City, US.