Direct to Consumer Startups

Blue Apron delivers pre-portioned ingredients and prepared meals directly to consumers, offering meal kits, heat-and-eat dishes, and microwavable meals without requiring a subscription. It serves home cooks seeking convenient meal options delivered to their door.

5 investors

Blume is a skincare brand offering all-natural, anti-inflammatory products formulated for sensitive, acne-prone skin, such as its Meltdown oil. It sells directly to consumers seeking clear, hydrated skin.

5 investors

Bonobos is an online menswear retailer offering clothing and accessories direct to consumers.

5 investors

Cann makes microdosed THC-infused beverages, including flavored social tonics and a bergamot-and-yerba-mate "Half and Half" tea drink. The products are sold direct-to-consumer with a subscription delivery option.

5 investors

Chai Point sells tea blends and brewing products, offering a home café experience with personalized blends for consumers in India. It operates as a beverage/tea brand serving retail customers directly.

5 investors

Who What Wear is a fashion media and consumer brand that publishes trend and style content and sells size-inclusive clothing, accessories, and skincare products. The company operates multiple brands including the Versed skincare line and hosts a career podcast.

5 investors

Custom Ink is an e-commerce company that lets customers design and order customized apparel and gear online, offering group ordering with address collection and distribution to one or multiple locations. It sells branded products with a money-back guarantee on quality and on-time delivery.

5 investors

Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs. The company serves consumers seeking convenient, nutritious food options that require minimal preparation.

5 investors

ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process. It sells sustainable, hypoallergenic textiles directly to consumers, emphasizing supply-chain transparency and regenerative sourcing.

5 investors

Final Boss Sour produces sour fruit candy made with real dried fruit and custom sour coatings, sold directly to consumers through their e-commerce site. The product line features berries and mangoes in resealable pouches with varying intensity levels, made in the USA.

5 investors

Firstleaf sources and delivers curated wines to consumers based on their taste preferences, using technology to match bottles to individual palates. The company operates a direct-to-consumer wine subscription and retail service.

5 investors

Freestyle makes baby care products including diapers and water-based wipes designed for sensitive skin, using chlorine-free and plastic-free materials. Its products are sold direct-to-consumer online as well as through retailers such as Target and Walmart.

5 investors

FreshToHome is an online marketplace for fresh meat, poultry, and seafood, sourcing directly from farmers and small-boat fishermen for home delivery. It also offers ready-to-cook items and other prepared foods to Indian consumers via its website and app.

5 investors

Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas. The direct-to-consumer brand emphasizes sustainable packaging and manufacturing practices.

5 investors

Ghia produces non-alcoholic apéritifs and amaro-style drinks aimed at non-drinkers, sober or sober-curious consumers, and mothers-to-be. It sells beverages positioned as alcohol-free alternatives for social and after-dinner occasions.

5 investors

Glamsquad provides on-demand, in-home beauty services including hair styling, makeup, and nail care delivered by vetted professional stylists and artists. The platform connects customers with salon-quality services from independent beauty professionals across the United States.

5 investors

Mars offers personalized science-backed products and services for men's health and wellbeing. The company targets men seeking customized solutions to address their specific health needs.

5 investors

Happy Dad produces alcoholic beverages including hard seltzer, hard lemonade, and hard tea, sold in cans that are gluten-free with 100 calories, 1g sugar, and no artificial sweeteners. The products are marketed to consumers and available in various flavors and pack sizes through retail stores.

5 investors

Harmony Baby Nutrition develops hypoallergenic, human milk–inspired formula for infants and toddlers with cow's milk protein allergy or sensitivities, using hydrolyzed whey protein, lactose, and HMOs. Its first product, Melodi, is a toddler formula, with plans to expand into infant formula; the company is in pre-launch ahead of a 2026 pre-sale.

5 investors

Hero produces low-carb bread and baked goods, including bagels, buns, sliced bread, tortillas, and noodles, sold direct-to-consumer online with subscription options and through retail partners. The company offers rewards programs and ships its products across the market.

5 investors

Honeylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics. The company focuses on creating products with precision fit, support, and durability for consumers.

5 investors

immi produces ready-to-eat ramen products with high-quality ingredients designed to address nutritional and health concerns. The company sells packaged noodle products and cups directly to consumers through e-commerce.

5 investors

Italic designs and sells home goods including towels, bedding, scent products, and hosting items focused on everyday rituals. The company emphasizes uncompromising quality, timeless design, and effortless elegance for residential customers.

5 investors

Jinx makes premium pet food, toppers, and treats for dogs and cats, formulated with high-quality proteins, superfoods, and probiotics. The products are developed by a council of pet nutritionists, veterinarians, and formulators, and sold directly to pet owners.

5 investors