Poppy

Poppy (Poppy Flowers) is a wedding and event floral company that lets couples generate a personalized floral proposal online, with item-level pricing, by sharing their date, venue, color palette, inspiration, priorities and budget. Couples then refine the proposal directly with an assigned Poppy designer over text, Zoom or in-proposal messaging, and can adjust colors, flowers, arrangements and quantities without change fees up to 60 days before the wedding. A date is reserved with a $249 deposit, with the balance payable in monthly installments; there is no exclusivity clause, so couples may use Poppy for only part of their florals. Poppy states it is a full-service provider rather than a DIY or shipped-flowers model: its wedding-day team handles wedding-week preparation and design, delivery to the venue, and on-site setup.

Published price points include a bridal bouquet at $165, bridesmaid bouquet at $100, boutonniere at $30, compote centerpiece at $165, centerpiece at $135, bud vase trio at $75, and ceremony pieces at $245-$270. The stated full-service minimum is $1,750, which covers a bridal bouquet, bridesmaid bouquets, boutonnieres and bud vase trios for roughly ten tables, delivered and set up. Poppy reports the average couple spends about $3,400-$3,500, with most between $2,285 and $4,215.

Alongside weddings, Poppy operates a separate direct-to-consumer line, Poppy at Home, selling curated floral design kits (typically from $95-$105), gift cards and recurring flower subscriptions from $75, shipped nationwide from South American farm partners.

Founding story

Founder and CEO Cameron Hardesty began learning floral design while volunteering in The White House Flower Shop under Chief Floral Designer Laura Dowling, then left her job to help scale a large e-commerce floral gifting company over four years. While planning the flowers for her own wedding, she found the wedding flower supply chain outdated, expensive and opaque, with hard ordering, limited information and high minimums, and saved money by ordering directly from farms and working with independent floral designers. She founded Poppy to extend that cost saving and flexibility to other couples.

Business model

Poppy sells wedding and event floral packages directly to couples through an online proposal and booking flow, fulfilling orders through a network of floral designers and farm-direct suppliers, with delivery and venue setup performed by a Poppy wedding-day team. A second line, Poppy at Home, sells shipped floral design kits, gift cards and subscriptions to consumers for everyday and gifting occasions.

Revenue comes from per-wedding floral orders starting at a $1,750 full-service minimum and priced on an itemized, a-la-carte basis, secured with a $249 date-reservation deposit and the remainder paid in interest-free monthly installments. Additional revenue comes from one-off Poppy at Home kit sales and recurring flower subscriptions.

Traction

Poppy reports more than 10,000 weddings designed, pricing data drawn from over 7,500 real weddings, availability in 80-plus U.S. markets, and a designer network that reached 700 members in December 2023. Company milestones include its 1,000th wedding in January 2022, 2,000th in May 2022 and 3,000th in November 2022.

Latest developments

In November 2025, Poppy was reported to have raised a $2.7 million Series A round led by Michigan Capital Network, with participation from Wakestream Ventures, Virginia Venture Partners, IDEA Fund Partners and Front Porch Ventures, to be used for expanding operations and business reach. The company's current wedding site cites more than 10,000 weddings designed and coverage of 80-plus U.S. markets.