Blume

Blume (blume.com) is a consumer skincare brand that sells a line of face and body care products aimed at people with acne-prone and sensitive skin. Its catalogue, sold through its own e-commerce storefront, includes the Meltdown Acne Oil Treatment ($52 regular price), Meltdown Gel Cream with Ceramides ($28), Meltdown Daily Balancing Gel Cleanser ($32), Pearl Drip Soothing + Hydration Milky Toner ($36), Milky Fade Serum with Niacinamide for spots and scars ($47), Sunburst Mineral SPF 50 Sunscreen ($40), Daydreamer Creamy Hydrating Cleanser ($20), Blume Buds Power Patches for acne ($15), Superpower Pore Clarifying Clay Mask ($40), Skin Therapy Nourishing Face Oil ($42), Cloud 9 Cramp Oil ($20), Hug Me Probiotic Deodorant ($20) and a range of Superbalm Tripeptide-1 lip balms and tints ($16-$20). The site lists 16 individual products alongside a set of multi-product bundles.

Merchandising is organized around routines and skin concerns. Bundles include the Clear Skin Kit: Acne Essentials (a three-step routine, $75 from a $132 regular price), The Ultimate Clear Skin Edit ($95 from $192), the Daily Essentials Bundle ($76 from $117), The Back to School Bundle ($89 from $155), and smaller kits such as the Treat & Hydrate Kit, Acne Treat & Fade Bundle, Glass Skin Kit and a travel-size "Blume Babies" kit. Shoppers can also browse by skin type: dark spots, sensitive skin, dry skin, pores and acne-prone. Several products and bundles were shown as sold out at the time of capture.

The company positions its formulations as natural, gentle and safe for sensitive skin, and displays claims of being vegan, "certified clean," women-owned, Climate Neutral and plastic neutral. Its site carries an endorsement from board-certified dermatologist Dr. Leela Athalye, who describes the products as combining hydration for barrier protection with gentle active ingredients.

Business model

Blume operates a direct-to-consumer e-commerce model, selling individual skincare products and discounted multi-product bundles through its own online store. Pricing is listed in USD, and the storefront makes heavy use of promotional discounts (for example 35%, 43%, 50% and 53% off bundle pricing).

Revenue comes from online retail sales of skincare products, with individual items priced roughly $15-$52 and bundles priced $29-$95 after discounts.

Traction

The company's site states more than 5,000 five-star reviews. Multiple products and bundles were listed as sold out at the time of capture.

Latest developments

The storefront shows an active product assortment including a Back to School Bundle and limited-edition lip balm trio kit, with several SKUs out of stock; no dated announcements are available in the sources.